题目列表(包括答案和解析)
Some say the Internet will kill off papers. Others say not so fast.
Are newspapers dying?
That’s the heated debate these days. Many say the disappearance of the daily paper is just a matter of time. The future of journalism is in news websites, not newsprint.
However, others say, newspapers have been with us for hundreds of years, and while all news may be online some day, papers can exist for some time.
So who’s right? I’ll outline the arguments on both sides, and then you can decide.
Newspapers Are Dead
Newspapers are in trouble. Circulation is dropping, display and classified ad income is drying up, and the industry has experienced a hard time. Big metro papers like the Rocky Mountain News have stopped operating, and even bigger newspaper companies like the Tribune Co. go bankrupt(破产).
And where are newspaper readers going? To the Web. A recent study has found that Internet users read online newspapers for an average of 53 minutes per week in 2008. That’s highest level recorded in the eight years when the study has been done.
The study found that 22 percent of users said they stopped their subscription(订阅)to a printed paper or magazine because they could access the same content online.
Some people say the Internet is just a better place to get the news. “On the Web, newspapers are live, and they can supplement(增补)their coverage with audio, video, and the valuable resources of their vast contents,” says Geffrey I. Cole, director of the Center for the Digital Future.
1.How does the author present the topic to be discussed?
A. By presenting others’ prediction
B. By asking a question
C. By providing opposite opinions
D. By talking about the background
2.The purpose of writing the text is to _____.
A. try to draw a general conclusion
B. encourage readers to use their judgment
C. compare the advantages of two media
D. invite readers to express their opinions freely
3.Some readers no longer buy printed newspapers because they _____.
A. want to save money
B. hope to protect the environment
C. don’t care about news
D. can read online newspapers
4.What’s the advantage of the news website compared with printed newspapers?
A. it provides news vividly B. the news is more reliable
C. it can reach more readers D. it is much cheaper in price
[1]Online advertising is simply advertising that is done on the Internet. While it has a much shorter history than traditional advertising, the effects of online advertising can not be undervalued As more people turn to the Internet as a source for daily news, socialization and communication, more advertising dollars are likely to be spent. In fact, in a period of five years, from 2006 to 2010, online advertising 6 percent of all money spent for advertising, to 12 percent or more.
[2]Online advertising is also quickly becoming a serious force for other types of advertising media to deal with. Newspapers and magazines all over the world are facing a number of different challenges, including loss of ad revenue (广告收益). Many attribute (把……归于) some of those struggles to online advertising, which is not only taking a share of the advertising, but a share of the audience as well.
[3]However, newspapers and magazines are not the only media dealing with lower revenue. The remarkable thing about online advertising is it gives the ads a much wider coverage and its globally wider coverage helps in making the advertisements reach more audiences. Furthermore, because of hypertext (超文本) linking, advertisers have the power to transport potential buyers directly to their site.
[4]Online advertising can be presented in many flexible styles. In some cases, it may not look like advertising at all. There was one case. A video that showed popcorn (爆玉米花) being popped by radiation which was put out from mobile phones was put on the website. While this was later revealed as a trick, the company that put the video online received a large amount of attention. The company sold earphones meant to help limit an individual’s exposure to radiation.
1.What is the main idea of the text? (no more than 7 words)
2.Fill in the blank in Paragraph 1 with proper words. (no more than 3 words)
3.Complete the following statement with proper words according to Paragraph 2. (within 5 words)
Traditional types of advertising media such as newspaper and magazines are suffering
because of the serious force of online advertising.
4.List two benefits of online advertising. (no more than 20 words)
① ②
5.What does the underlined word “it” in Paragraph 4 refer to? (withan 3 words)
Homework and stress are rarely reduced inside the classroom. Meanwhile, outside the classroom, the pressure is on to find scholarships for college.
According to Braintrack, a higher education database with worldwide reach, more than 3 billion US dollars (18 billion yuan) in private scholarships are awarded to college students annually. Average awards range from $2,000 to $3,000.
The scholarship application process is similar to the college application process: forms to be completed, test scores and transcripts to be sent, essays to be written and often interviews to be prepared for.
A few great places to start looking for scholarships are: www.fastweb.com, www.finaid.org and www.collegexpress.com.Check out the annual scholarship guidebooks Scholarships, Grants & Prizes by Peterson’s and the Ultimate Scholarship Book: Billions of Dollars in Scholarships, Grants and Prizes by Gen Tanabe and Kelly Tanabe.
Be selective. Thoroughly research the qualifications required by each of the scholarships. Don’t waste your time applying for those that are need-based if you can’t produce the appropriate documents.
Research past recipients (接受者). Check out the websites of the organizations sponsoring the scholarships. Many post the biographies of past recipients. You don’t need to have cured cancer, but if you don’t think your résumé (履历) measures up to the past winners’, you might be better served by moving onto the next scholarship on your list. Prepare for the interview.
You’ll want to dazzle them with your personality, but above all you’ll want to be prepared. Find someone you trust to conduct a similar interview with you – someone who will be honest with you and provide valuable suggestions.
Let your personality shine through in your essays. The essays are the best way for students to share who they are, where they’ve come from, what they’ve overcome and so on. Tell your story in an interesting and persuasive way. And if you do have an interview, send a thank-you note afterward.
By Lee Bierer
1.What is the author’s main purpose in writing the article?
A.To explain where to find scholarships for US colleges.
B.To inform readers of the scholarship application process.
C.To introduce some typical scholarships offered by US colleges.
D.To give tips on applying for US college scholarships.
2.If you want to learn about past recipients of a scholarship, you can use __.
A.www.collegexpress.com
B.the annual scholarship guidebooks published by Peterson’s
C.the websites of the organizations sponsoring the scholarships
D.The Ultimate Scholarship Book: Billions of Dollars in Scholarships, Grants and Prizes
3.The underlined word “dazzle” in Paragraph 7 is closest in meaning to ___.
A.influence? B.impress? C.guide? D.present
4.To increase your chance of winning a scholarship, you are advised to ____.
A.apply for as many scholarships as you can
B.tell an interesting story in your essay
C.do a similar interview to help you prepare for the real one
D.have a talk with past recipients and try to talk like they do
The pound new Library of Birmingham(LoB)will be the most visible sign of the way the city is accepting the digitalization(数字化)of everyday life.
Set to open in 2013, the £188m LoB is already beginning to tale shape next to the Birmingham Repertory Theatre, with which it will share some equipment.[来源:Z。xx。k.Com]
As digital media(媒介)is important to its idea. the project is already providing chances for some of the many small new local companies working at the new technologies.
Brian Gambles, the LoB project director, says it is about giving people the right tools for learning,“The aim is to mix the physical with the digital. Providing 24-hour services which can be used through many different ways. It is important to enable us to reach more people, more effectively.”
The digital library will, he says, be as important as the physical one, allowing the distant use of the services, making sure that it is never closed to the public.
Even before the LoB is complete, the public has been able to go online to visit the Virtual(虚拟的)LoB, designed by Baden, the Birmingham virtual worlds specialists. Not only have the public been able to learn about LoB, but the virtual one has also enabled those working on the LoB to understand the building and how it will work before it even opens.
Two other small Birmingham-based digital companies are working on the LoB projects. Substrat, a digital design company, is developing what it calls “enlarge reality” project. It is about the use of an exciting smart phone, an important part of the LoB which is in the early stages of development is an online library of figures of the city being built by a digital content company in Cahoots, in which users will be encouraged to add to and comment on the material.
Gambles says: “Technology will enable us to make the library’s content and services open to citizens as sever before.”
1.
The underline part “its idea” in Paragraph 3 refers to the idea of____
A. the equipment B. the project
C. the digital media D. the physical library
2.
While visiting the Virtual LoB, the public can_____
A. get a general idea of the LoB
B. meet many world-famous experts
C. learn how to put up a library building
D. understand how the specialists work on the project
3.
Which of the following is true of the LoB when it opens?
|
a. It offers better learning tools b. It reaches users in different ways c. It provides users with smart phone d. It allows users to enrich its material e. It gives non-stop physical and digital services |
A. a, b, d B. a, c, e C. b, c, d D. b, d, e
4.
This text is most probably taken from .
A. a put book B. a library guide
C. a handbook D. a newspaper report
阅读下面的短文,请根据短文后的要求答题(请注意问题后的字数要求)
[1]Online advertising is simply advertising that is done on the Internet. While it has a much shorter history than traditional advertising, the effects of online advertising can not be undervalued As more people turn to the Internet as a source for daily news, socialization and communication, more advertising dollars are likely to be spent. In fact, in a period of five years, from 2006 to 2010, online advertising______ 6 percent of all money spent for advertising, to 12 percent or more.
[2]Online advertising is also quickly becoming a serious force for other types of advertising media to deal with. Newspapers and magazines all over the world are facing a number of different challenges, including loss of ad revenue (广告收益). Many attribute (把……归于) some of those struggles to online advertising, which is not only taking a share of the advertising, but a share of the audience as well.
[3]However, newspapers and magazines are not the only media dealing with lower revenue. The remarkable thing about online advertising is it gives the ads a much wider coverage and its globally wider coverage helps in making the advertisements reach more audiences. Furthermore, because of hypertext (超文本) linking, advertisers have the power to transport potential buyers directly to their site.
[4]Online advertising can be presented in many flexible styles. In some cases, it may not look like advertising at all. There was one case. A video that showed popcorn (爆玉米花) being popped by radiation which was put out from mobile phones was put on the website. While this was later revealed as a trick, the company that put the video online received a large amount of attention. The company sold earphones meant to help limit an individual’s exposure to radiation.
1.What is the main idea of the text? (no more than 7 words)
___________________________________________________ .
2.Fill in the blank in Paragraph 1 with proper words. (no more than 3 words)
____________________________________________________ .
3.Complete the following statement with proper words according to Paragraph 2. (within 5 words)
Traditional types of advertising media such as newspaper and magazines are suffering ___________ because of the serious force of online advertising.
4.List two benefits of online advertising. (no more than 20 words)
①_____________ ② ______________ .
5.What does the underlined word “it” in Paragraph 4 refer to? (withan 3 words)
_______________________________________ .
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