There are thousands of products of all colors and shapes in a supermarket , making you believe that they are worth a try . How ? Packaging (包装)is the silent but persuading salesman .

There on the shelves, each bottle, can, box, and jar has been carefully designed and measured to speak to the inner self of the consumer（消费者）, so that is buying not only a product but also his belief in life. Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality” of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers’ feeling for packaging, noticed.

Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body. And the word “green” today can keep food prices going up.

Shapes are another attraction. Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart. That’s why the round yellow M signs of McDonald’s are inviting to both young and old.

This new consumer response（反应）to the colors and shapes of packages reminds producers and sellers that people buy to satisfy both body and soul.

60．According to the passage, ______ seems to be able to persuade a consumer to buy the product.

A．the pleasing color of the package　　　　　 B．the special taste of the product

C．the strange shape of the package　　　　　 D．the belief in the product

61．If a package or a product is round in shape, it can ________.

A．bring excitement to the consumers　　　　　 B．attract the consumers’ attention

C．catch the eye movement of the consumers D．produce a happy and peaceful feeling

62． “And the word ‘green’ today can keep food prices going up.” This sentence suggests that consumers today are ________.

A．starting to notice the importance of new food

B．enjoying the beauty of nature more than before

C．beginning to like green vegetables　　

D．paying more attention to their healthy

63．It can be inferred from the passage that V8 is a kind of ________.

A．vegetable dish　　 B．healthy juice　　　　 C．iced drink　　　　　 D．red vegetable

There are thousands of things to be sold that are of all colors and shapes in a supermarket, making you believe that they are good enough for you to have a try. How packaging(包装)is the quiet but persuading salesman?  

There on the shelves，each bottle, can and box has been carefully designed to speak to the inner self of the consumer(消费者), so that he is buying not only a product but also his belief in life. Scientists have studied on this and found that the look of the package has a great influence on the “quality” of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers’ feeling for packaging, noticed.

Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years，the bright red color of tomatoes and carrots on the thin bottle makes you feel that it’s very good for your body. And the word “green" today can keep food prices going up.

Shapes are another attraction．Circles often mean happiness, because they are pleasing to both the eye and the heart. That’s why the round yellow M sings of McDonald’s are inviting to both young and old.www.7caiedu.cn

This new consumer response(反应)to the colors and shapes of packages reminds(提醒)producers and sellers that people buy to meet the needs of both body and heart.

1.According to the passage, ______ seems to be able to persuade a consumer to buy the  product.

2.It can be inferred(推测)from the passage that V8 is a kind of        .

3.“And the word ‘green’ today can keep food prices going up” This sentence  

suggests that consumers today are       .

4.What’s the best title of the passage?

　　There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try. How? Packaging（包装）is the silent but persuading salesman.

　　There on the shelves, each bottle, can, box, and jar has been carefully designed and measured to speak to the inner self of the consumer（消费者）, so that he is buying not only a product but also his belief in life. Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality”of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers' feeling for packaging, noticed.

　　Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body. And the word “green” today can keep food prices going up.

　　Shapes are another attraction. Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart. That's why the round yellow M signs of McDonald's are inviting to both young and old.

　　This new consumer response（反应）to the colors and shapes of packages reminds producers and sellers that people buy to satisfy both body and soul.

(1) According to the passage, ________ seems to be able to persuade a consumer to buy the product.

[　　]

A．the pleasing color of the package

B．the special taste of the product

C．the strange shape of the package

D．the belief in the product

(2) If a package or a product is round in shape, it can ________.

［　　］

A．bring excitement to the consumers

B．attract the consumers' attention

C．catch the eye movement of the consumers

D．produce a happy and peaceful feeling

(3) “And the word 'green' today can keep food prices going up.” This sentence suggests that consumers today are ________.

A．starting to notice the importance of new food

B．enjoying the beauty of nature more than before

C．beginning to like green vegetables

D．paying more attention to their health

(4) It can be inferred from the passage that V8 is a kind of ________.

[　　]

阅读理解

　　There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try. How? Packaging(包装) is the silent but persuading salesman.

　　There on the shelves, each bottle, can, box, and jar has been carefully designed and measured to speak to the inner self of the consumer(消费者), so that is buying not only a product but also his belief in life. Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality” of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers' feeling for packaging, noticed.

　　Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body. And the word “green” today can keep food prices going up.

　　Shapes are another attraction. Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart. That's why the round yellow M signs of McDonald's are inviting to both young and old. This new consumer response(反应) to the colors and shapes of packages reminds producers and sellers that people buy to satisfy both body and soul.

1．According to the passage, ________ seems to be able to persuade a consumer to buy the product.

[　　]

A．the pleasant color of the package

B．the special taste of the product

C．the strange shape of the package

D．the belief in the product

2．If a package or a product is round in shape, it can ________.

[　　]

A．bring excitement to the consumers

B．attract the consumers' attention

C．catch the eye movement of the consumers

D．produce a happy and peaceful feeling

3．“And the word ‘green’ today can keep food prices going up.” This sentence suggests that consumers today are ________.

[　　]

A．starting to notice the importance of new food

B．enjoying the beauty of nature more than before

C．beginning to like green vegetables

D．paying more attention to their healthy

4．It can be inferred from the passage that V8 is a kind of ________.

[　　]