Money spent o advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export at good prices is a good investment. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labour, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.

And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you

buy. Besides the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.

Advertising does more for the good of the public than any other force I can think of.

There is one more point I feel I ought to touch on. Recently I heard a well-known television person declare that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.

If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the colour of a shirt is a bit persuasive (有说服力的) -advertising would be so boring that no one would pay any atten-tion. But perhaps that is what the well-known television person wants.

In the passage, which of the following is NOT included in the advantages of advertising?

A. Getting greater fame.  B. Providing more jobs. C. Raising living standards.  D. Reducing newspaper cost.

The writer thinks that the well-known TV person is ________ .

A. quite right in passing his judgment on advertising

B. interested in nothing but the buyers' attention

C. correct in telling the difference between persuasion and information

D. obviously unfair in his views on advertising

阅读下面短文并回答问题，然后将答案写到答题卡相应的位置上（请注意问题后的字数要求）。

[1]Usually, when your teacher asks a question, there is only one correct answer. But there is one question that has millions of correct answers. That question is “What's your name？”. Everyone gives a different answer, but everyone is correct. Have you ever wondered about people's names? Where do they come from? What do they mean?

[2]People's first names, or given names, are chosen by their parents. Sometimes the name of a grandparent or other member of the family is used. Some parents ___________________. A boy could be named George Washington Smith；a girl could be named Helen Keller Jones.

[3]Some people give their children names that mean good things. Clara means “bright”； Beatrice means “one who gives happiness”；Donald means “world ruler”； Leonard means “as brave as a lion”．

[4]The earliest last names, or surnames, were taken from place names. A family with the name Brook or Brooks probably lived near a brook (小溪); someone who was called Longstreet probably Lived on a long, paved road. The Greenwood family lived in or near a leafy forest.

[5]Other early surnames came from people's occupations. The most common occupational name is Smith, which means a person who makes things with iron or other metals. In the past, smiths were very important  workers in every town and village. Some other occupational names are：Carter—a person who owned or drove a cart；Potter—a person who made pots and pans. The ancestors of the Baker family probably baked bread for their neighbours in their native village. The Carpenter's great­great­great­grandfather probably built houses and furniture.

[6]Sometimes_people_were_known_for_the_colour_of_their_hair_or_skin，or_their_size，or_their_special_abilities. When there were two men who were named John in the same village, the John with the gray hair probably became John Gray. Or the John who was very tall could call himself John Tallman. John Fish was probably an excellent swimmer and John Lightfoot was probably a fast runner or a good dancer.

[7]Some family names were made by adding something to the father's name. English­speaking people added ­s or ­son. The Johnsons are descendants of John;  the Roberts family's ancestor was Robert. Irish and  Scottish people added Mac or Mc or O. Perhaps all of  the MacDonnells and the McDonneils and the O'Donnells are descendants of the same Donnell.

1.What is the best title of the passage? (no more than10 words)

_______________________________________________________

2.Please fill in the blank in the 2nd paragraph with proper words or phrases to complete the sentence.(no more than 10 words)

_______________________________________________________

3.According to the passage, what job did the ancestors of the Potter family most probably do?

_______________________________________________________

4.List three aspects that the surnames cover in the passage.

(1)___________　(2)___________　(3)___________

5.Translate the underlined sentence in the 6th paragraph into Chinese.

_______________________________________________________

I used to walk my dog every morning. Later when we got back home, I would give it some food. This usually caught the 　11 of a mynah bird(八哥). The most 　12 feature of this bird was its brightly-coloured 　13 mouth, so I found it a bit strange.

Later I read a book and found that the colour yellow 　14 “communication, optimism(乐观) and inspiration”. I took the “c” from 　15 , “o” from optimism, and “in” from inspiration to form the word “Coin”. This became the bird’s 　16 .

Every time when my dog finished his 　17 , Coin would look at me and sing , “Raack! Raack!” After singing, she would start picking up the food left by the dog.

When winter came, Coin 　18 . It was the longest winter that we had ever had. When spring 　19 came, it was the time for the birds to fly back and I often 　20 what had happened to Coin.

One day after I had given my 　21 its food , a mynah flew down. It was then that I heard the 　22 　“Raack! Raack!” Coin was back! Sometimes, I wondered how Coin knew to come back to the same 　23 she had left.

Each morning Coin would come with her sweet 　24 . Both I and my dog accepted her as a member of our family. Now, I understand that if we have optimism and inspiration in our life, and if we communicate often with others, we are sure to be 　25 by everyone.

11. A. realization　　　　 B. view　　　　　　　C. sight 　　　　　　　　　　　　　 D. attention

12. A. special　　　　　　 B. common　　　 C. central　　　　　　　　　　　　　 D. possible

13. A. black 　　　　　　 B. white 　　　　　　　　　　　　 C. yellow 　　　　　　　　　　　 D. sad

14. A. stands for　　　　 B. achieves　　　　 C. organizes　 　　　　　　　　　 D. changes

15.A. communication　 B. carnival　 　　　　　　　　　　 C.celebration　　　　　　　　　　　 D.custom

16. A. food　　　　　　　　 B. cage　 　　　　　　　　　　　　 C. name　　　　　　　　　　　　　　 D. story

17. A. song 　　　　　　 B. communication　　　　　　　 C. meal　 　　　　　　　　　　　　 D. walk

18. A. died 　　　　　　 B. hid　　　　　　　　　　　　　　　　 C. disappeared 　　　　　　　　 D. escaped

19. A. suddenly　 　　 B. finally 　　　　　　　　　　　　 C. happily 　　　　　　　　　　　 D. luckily

20. A. complained 　　 B. recorded　　　　　　　　　　　　 C. wondered　　　　　　　　　　　 D. wished

21. A. door　　　　　　　　 B. bird　 　　　　　　　　　　　　 C. daughter 　　　　　　　　　　 D. dog

22. A. strange　 　　　 B. familiar　 　　　　　　　　　　 C. crazy 　　　　　　　　　　　　 D. terrible

23. A. place　　　　　　　 B. cat　 　　　　　　　　　　　　　 C. person　　　　　　　　　　　　　 D. sky

24. A.song　　　　　　　　 B. face 　　　　　　　　　　　　　 C. appearance　　　　　　　　　　 D. voice

25. A.confirmed　 　 B. accepted　　　　　　　C. agreed　　　　　　　　　　　 D. impressed

The food we eat seems to have a great effect on our health. Although science has made big steps in making food more fit to eat, it has, at the same time, made many foods unfit to eat. Some research has shown that perhaps eighty percent of human illness is related to food and forty percent of cancer is related to food as well. That food is related to illness is not a new discovery. In 1945, some researchers realized that things commonly used to keep colour in meats and other food additives（添加剂）caused cancer.

Yet, these additives remain in our food, and it is difficult to know which things on the wrappings（包装）of foods are helpful or harmful. The additives which we eat are not all so direct. Farmers often give penicillin to their animals, and because of this, penicillin has been found in the milk of cows. Sometimes similar tings are supplied to animals not for their health, but just to make a profit.

The farmers are simply trying to fatten the animals in order to get a higher price on the market. Although some countries have tried to control such things, the practice continues.

71. According to this passage, we can know___________.      .

  A. perhaps most of human illness is caused by what we eat

  B. perhaps most kinds of cancer are related to what people eat

  C. cancer was discovered in 1945 O%

  D. science has made food unfit to eat

72.Things that are used to keep colours in meats are________.      .

  A. harmful      B. useless        C. helpless         D. dangerous

73. All the additives________.      .

  A. are bright and colourless

  B. are not bright and colourful

  C. have indirect effects on our health

  D. have direct effects on our health

74. People use additives_________      .

  A. to make food more unfit to eat

  B. to improve the colour and taste of the food

  C. to change colour of the food

  D. to take off the diseases of the food

75. Which of the following is not true?

  A. Some wrappings of food are harmful.

  B. Farmers try to make more money on the market by fattening their animals.

  C. “The practice continues” means “things are still going on like that”.

  D. We needn’t take care of what we eat..