题目列表(包括答案和解析)
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Shopping for clothes is not the same experience for a man as it is for a woman. A man goes shopping because he needs something. His purpose is settled and decided in advance. He knows what he wants, and his objective is to find it and buy it; the price is a secondary consideration. All men simply walk into a shop and ask the assistant for what they want. If the shop has it in stock, the salesman promptly produces it, and the business of trying it on goes forward at once. All being well, the deal can be and often is completed in less than five minutes, with hardly any chat and to everyone's satisfaction. For a man, slight problems may begin when the shop does not have what he wants, or does not have exactly what he wants. In that case the salesman, as the name implies, tries to sell the customer something else, he offers the nearest he can to the article required. No good salesman brings out such a substitute without least consideration; he does so with skill and polish(完美): “I know this jacket is not the style you want, sir, but would you like to try it for size. It happens to be the color you mentioned." Few men have patience with this treatment, and the usual response is: “This is the right color and may be the right size but I should be wasting my time and yours by trying it on.
Now how does a woman go about buying clothes? In almost every respect she does so in the opposite way. Her shopping is not often based on need. She has never fully made up her mind what she wants, and she is only “having a look round". She is always open to persuasion: indeed she sets great store by what the saleswoman tells her, even by what companions tell her. She will try on any number of things. Uppermost in her mind is the thought of finding something that everyone thinks suits her. Contrary to a lot of jokes, most women have an excellent sense of value when they buy clothes. They are always on the lookout for the unexpected bargain. Faced with a roomful of dresses, a woman may easily spend an hour going from one rail to another, to and fro often retracing her steps, before selecting the dresses she wants to try on. It is a tiresome process, but apparently an enjoyable one. Most dress shops provide chairs for the waiting husbands.
【小题1】According to the passage, a man’s shopping is based on _______.
| A.his money | B.his hobbies | C.his need | D.his friends |
| A.Because she wants to buy a dress that every one thinks suits her. |
| B.Because she doesn’t know how to buy a dress. |
| C.Because she doesn’t know whether to buy it or not. |
| D.Because she wants to show herself off in public. |
| A.He buys a similar thing of the colour he wants. |
| B.He usually does not buy anything. |
| C.At least two of his requirements must be met before he buys. |
| D.So long as the style is right, he buys the thing. |
| A.similarities | B.differences | C.varieties | D.intentions |
Are you a compulsive spender, or do you hold on to your money as long as possible? Are you a bargain hunter? Would you rather use charge accounts than pay cash? Your answers to these questions will reflect your personality. According to psychologists, our individual money habits not only show our beliefs and values, but can also stem from past problems.
Experts in psychology believe that for many people, money is an important symbol of strength and influence. Husbands who complain about their wives’ spending habits may be afraid that they are losing power in their marriage. Wives, on the other hand, may waste huge amounts of money because they are angry at their husbands. In addition, many people consider money a symbol of love. They spend it on their family and friends to express love, or they buy themselves expensive presents because they need love.
People can be addicted to different things — for example, alcohol, drugs, certain foods, or even television. They are compulsive in their addictions, i.e. they must satisfy these needs to feel comfortable. In the same way, according to psychologists, compulsive spenders must spend money. For people who buy on credit, furthermore, charge accounts are even more exciting than money: in other words, they feel that with credit, they can do anything. Their pleasures in spending enormous amounts are actually greater than those they get from the things they buy.
There is even a special psychology of bargain hunting. To save money, of course, most people look for sales, low prices, and discounts. Compulsive bargain hunters, however, often buy things that they don’t need just because they are cheap. They want to believe that they are helping their budgets, but they are really playing an exciting game: when they can buy something for less than other people, they feel that they are winning. Most people, experts claim, have two reasons for their behavior: a good reason for the things that they do and the real reason.
It is not only scientists, of course, who understand the psychology of spending habits, but also business people. Stores, companies, and advertisers use psychology to increase business: they consider people’s needs for love, power, or influence, their basic values, their beliefs and opinions, etc. in their advertising and sales methods.
Psychologists often use a method called “behavior therapy(疗法)” to help individuals solve their personality problems. In the same way, they can help people who feel that they have problems with money: they give them “assignments”. If a person buys something in every store that he enters, for instance, a therapist might teach him self-discipline in this way: on the first day of his therapy, he must go into a store, stay five minutes, and then leave. On the second day, he should stay for ten minutes and try something on. On the third day, he stays for fifteen minutes, asks the salesclerk a question, but does not buy anything. Soon he will learn that nothing bad will happen to him if he doesn’t buy anything, and he can solve the problem of his compulsive buying.
【小题1】If you use charge accounts, ____.
| A.you pay in cash | B.you pay with credit card |
| C.you pay less than you should | D.you pay more than you should |
| A.the things they buy are cheap |
| B.they believe they can balance their budgets |
| C.they get psychological satisfaction |
| D.they really need the things they buy |
| A.helping businessmen to increase their business |
| B.helping compulsive spenders to buy less |
| C.finding out how people will react if they are allowed to buy |
| D.finding out what people will do in front of a bargain |
| A.different things | B.their addictions |
| C.charge accounts | D.their pleasures |
| A.how you spend money reveals if you are psychologically healthy |
| B.money is a necessity and will bring you happiness if you have much |
| C.compulsive buying problems can be solved by taking some medicine |
| D.all businessmen understand well the psychology of customers |
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