The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．
　　Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries． Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U．S． companies． It may not be long before London replaces New York as the capital of PR．
　　Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．
Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts． According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．
【小题1】Compared with the American PR personnel, what is/are an advantage（s） of the non-Americans involved in PR?
A． They tend to be more internationally minded
B． They speak more and better foreign languages．
C． They usually pay more attention to global financial situation．
D． Both A and B．
【小题2】What is the immediate cause of the downfall of America’s public relations?

Dangerous Sports

Around the world more and more people are taking part in danger ous sports and activities．Of course, there have always been people who have looked for adventure—those who have climbed unknown parts of the world or sailed in small boats across the greatest oceans．Now, however, there are people who seek an immediate thrill, a risky activity, which may only last a few minutes or even seconds．

I would consider bungee jumping to be a good example of such an activity．You jump from a high place（perhaps a bridge or a hot-air balloon） 200 meters above the ground with an elastic（有弹性的） rope tied to your feet．You fall at up to 150 kilometers an hour until the rope stops you from hitting the ground．It is said that about 2 million people around the world have now tried bungee jumping. Other activities which most people would say are as risky as bungee jumping include jumping from tall buildings and diving into the sea from the top of high cliffs.

　　Why do people take part in such activities as these? Some psychologists suggest that it is because life in modern societies has become safe and boring．Not very long ago, people’s lives were constantly in danger. They had to go out and hunt for food, diseases could not easily be cured, and there was a continuous battle for survival．

Nowadays, according to many people, life offers little excitement．They live and work in comparatively safe environments; they buy food in shops; there are doctors and hospitals to look after them if they become ill．The answer for some of these people is to look for danger in activities such as bungee jumping．

65．The best title for the text is          .

         A．Dangerous Sports: What and Why

         B．The Boredom of Modern Life

         C．Bungee Jumping: Is It Really Dangerous.

         D．The Need for Excitement

66．More and more people today           .

         A．are tying activities such as bungee jumping

         B．are climbing the highest mountains

         C．are coming close to death in sports

         D．are looking for adventures such as traveling into unknown places

67．The writer of the text has a        attitude towards dangerous sports.

         A．positive      B．negative    C．neutral（中立的）  D．nervous

Dangerous Sports

Around the world more and more people are taking part in danger ous sports and activities．Of course, there have always been people who have looked for adventure—those who have climbed unknown parts of the world or sailed in small boats across the greatest oceans．Now, however, there are people who seek an immediate thrill, a risky activity, which may only last a few minutes or even seconds．

I would consider bungee jumping to be a good example of such an activity．You jump from a high place（perhaps a bridge or a hot-air balloon） 200 meters above the ground with an elastic（有弹性的） rope tied to your feet．You fall at up to 150 kilometers an hour until the rope stops you from hitting the ground．It is said that about 2 million people around the world have now tried bungee jumping. Other activities which most people would say are as risky as bungee jumping include jumping from tall buildings and diving into the sea from the top of high cliffs.

　　Why do people take part in such activities as these? Some psychologists suggest that it is because life in modern societies has become safe and boring．Not very long ago, people’s lives were constantly in danger. They had to go out and hunt for food, diseases could not easily be cured, and there was a continuous battle for survival．

Nowadays, according to many people, life offers little excitement．They live and work in comparatively safe environments; they buy food in shops; there are doctors and hospitals to look after them if they become ill．The answer for some of these people is to look for danger in activities such as bungee jumping．

The best title for the text is          .

       A．Dangerous Sports: What and Why

       B．The Boredom of Modern Life

       C．Bungee Jumping: Is It Really Dangerous.

       D．The Need for Excitement

More and more people today           .

       A．are tying activities such as bungee jumping

       B．are climbing the highest mountains

       C．are coming close to death in sports

       D．are looking for adventures such as traveling into unknown places

The writer of the text has a        attitude towards dangerous sports.

       A．positive    B．negative    C．neutral（中立的）  D．nervous

C
Dangerous Sports
Around the world more and more people are taking part in danger ous sports and activities．Of course, there have always been people who have looked for adventure—those who have climbed unknown parts of the world or sailed in small boats across the greatest oceans．Now, however, there are people who seek an immediate thrill, a risky activity, which may only last a few minutes or even seconds．
I would consider bungee jumping to be a good example of such an activity．You jump from a high place（perhaps a bridge or a hot-air balloon） 200 meters above the ground with an elastic（有弹性的） rope tied to your feet．You fall at up to 150 kilometers an hour until the rope stops you from hitting the ground．It is said that about 2 million people around the world have now tried bungee jumping. Other activities which most people would say are as risky as bungee jumping include jumping from tall buildings and diving into the sea from the top of high cliffs.
　　Why do people take part in such activities as these? Some psychologists suggest that it is because life in modern societies has become safe and boring．Not very long ago, people’s lives were constantly in danger. They had to go out and hunt for food, diseases could not easily be cured, and there was a continuous battle for survival．
Nowadays, according to many people, life offers little excitement．They live and work in comparatively safe environments; they buy food in shops; there are doctors and hospitals to look after them if they become ill．The answer for some of these people is to look for danger in activities such as bungee jumping．
65．The best title for the text is          .
A．Dangerous Sports: What and Why
B．The Boredom of Modern Life
C．Bungee Jumping: Is It Really Dangerous.
D．The Need for Excitement
66．More and more people today           .
A．are tying activities such as bungee jumping
B．are climbing the highest mountains
C．are coming close to death in sports
D．are looking for adventures such as traveling into unknown places
67．The writer of the text has a        attitude towards dangerous sports.
A．positive    B．negative    C．neutral（中立的）  D．nervous

The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．
　　Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U.S. companies．It may not be long before London replaces New York as the capital of PR．
　　Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．
Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news
broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．
【小题1】Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?
A． They tend to be more internationally minded
B． They speak more and better foreign languages．
C． They usually pay more attention to global financial situation．
D． Both A and B．
【小题2】What is the immediate cause of the downfall of America’s public relations?