He was praised ________in public,

[　　]

He was praised ________in public,

[　　]

No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.

Let’s take a man we’ll call Mr. Fielder, for example. He did everything connected with farming. He planted seeds, tended the fields, and harvested and sold his crops. At the same time, he did many other jobs on the farm. However, he didn’t make the bricks for his house, grind the wheat for his flour, or cut his trees into boards. He also did not make the plows(犁), the work boots, or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.

Suppose there was another man we shall call Mr. Plowright. Using what he knew about farming and working with iron, Mr. Plowright invented a plow that made farming easier. Mr. Plowright did not really like farming himself and wanted to specialize in making really good  plows. Perhaps, he thought, other farmers will trade what they grow for one of my plows.

How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door. It was probably all the information people needed to find Mr. Plowright and his really good plows.

Many historians believe that the first outdoor signs were used about five thousand years ago. Even before most people could read, they understood such signs. Shopkeepers would carve into stone, clay, or wood symbols for the products they had for sale.

A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people’s attention.

A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such a person to spread the news about their products. Often this primitive form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today’s world.

1.What probably led to the start of advertisement?

A．The discovery of iron.                    B．The specialization of labor.

C．The appearance of new jobs.               D．The development of farming techniques.

2.To advertise his plows, Mr. Plowright__________.

A．praised his plows in public                B．placed a sign outside the shop

C．hung an arrow pointing to the shop          D．showed his products to the customers

3.The writer makes up the two stories of Mr. Fielder and Mr. Plowright in order to___________.

A．explain the origin of advertising            B．predict the future of advertising

C．expose problems in advertising             D．provide suggestions for advertising

4.In ancient Egypt, a crier was probably someone who_______________.

A．owned a ship

B．had the loudest voice

C．ran a shop selling goods to farmers

D．functioned like today’s TV or radio commercial

5.The last two paragraphs are mainly about_____________.

A．the history of advertising                 B．the benefits of advertising

C．the early forms of advertising              D．the basic design of advertising

 

阅读理解

　　Hong Kong pop star Zhang Guorong, 46, jumped out of a window of Mandarin Oriental Hotel at the start of April, 2003, leaving behind sorrowful fans and suicide (自杀)note which newspapers said was caused by emotional (情感的)problems. His death shocked the public and the incident again brought a serious topic to light—suicide.

　　Zhang was best known globally for his part in the blockbuster film “Farewell My Concubine, ”where he played a homosexual (同性恋的)Chinese opera singer. The popular 1993 film won a lot of awards including the world-famous Palmed' Or at the Cannes Film Festival. However, such achievements could not make Zhang content with his life. It was reported that long before his death, Zhang had been suffering from depression (意志消沉). His tragedy shows we need to learn how to reduce the pressure from our society by happily and naturally facing life. Depression, a mental illness, and suicide have often been highlighted in the past as serious social problems—and for good reason.

　　According to experts, about 5 to 10 percent of people are suffering from depression, some of whom are not even aware of the illness. And alarmingly, 10 to 15 percent of people suffering from depression will be likely to commit suicide.

　　Statisticians (统计学家)also show suicide is the leading cause of death among young adults. It leads to 3. 6 percent of all deaths each year in China, a survey said. Last year, 287,000 Chinese died after committing suicide. The female rate is 25 percent higher than the male rate. For this reason, the media must highlight the negative (负面的)influence of Zhang's tragedy in its reporting. It is shameful to talk too much about his death. Although his achievements in the arts were great, his final choice cannot be praised, let alone calling his death a “perfect end” to a shining life.

　　The media should guide people—especially Zhang's fans—to shake off their sorrow quickly, learn a lesson from their idol's tragedy, find a release from the pressure of their lives and value their priceless lives.

1．Why on earth did Zhang choose to kill himself in such a way?

[　　]

A．Because he was not as popular as he was before.

B．Because he was disappointed at his life.

C．Because he suffered from high pressure from his fans.

D．Because he dropped out of the hotel accidently.

2．What does the word “blockbuster” in the second paragraph probably mean?

[　　]

A．Most popular.

B．Very interesting.

C．Ordinary.

D．Boring.

3．From the passage we can know

[　　]

A．more men commit suicide than women in our country

B．suicide only takes a small part in the deaths of young adults

C．is not right for the media to report the “perfect end” of Zhang widely

D．people never content with their achievements and life will often commit suicide easily

70．Which of the following statements is true according to the passage?

[　　]

A．It made little difference whether Zhang died or not among his fans.

B．It was something happening suddenly- that caused Zhang's suicide.

C．Not all the people who suffer from depression know their case clearly .

D．Zhang called on people to make a choice to value their lives.

No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.

Let’s take a man we'll call Mr. Fielder, for example. He did everything connected with fanning. He planted seeds, tended the fields» and harvested and sold his crops. At the same lime, he did many other jobs on the farm. However, he didn't make the bricks for his house, cut his trees into boards, make the plows (犁) , or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.

Suppose there was another man we shall call Mr. Plowright. Using what he knew about fanning and working with iron, Mr. Plowright invented a plow that made fanning easier. Mr. Plowright did not really like fanning himself and wanted to specialize in making really good plows. Perhaps, he thought, other farmers will trade what they grow far one of my plows.

How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the $hop door. It was probably all the information people needed to find Mr, Plowright and his really good plows.

Many historians believe that the first outdoor signs were used about five thousand yean; ago. Even before most people could read, they understood such signs. Shopkeeper« would carve into stone, clay, or wood symbols for the product they had for sale.

A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people's attention.

A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such b person to spread the news about their products. Often this earliest form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today's world.

41. What probably led to the start of advertising?

A. The discovery of iron.                      B. The specialization of labor.

C. The appearance of new jobs.             D. The development of fanning techniques.

42. To advertise his plows, Mr. Plowright ______.

A. praised his plows in public                 R. placed a sign outside the shop

C. hung an arrow pointing to the shop     D. showed hut products to the customers

43. The writer makes up the two stories of Mr. Fielder and Mr. Plowright in order to ______.

A. explain the origin of advertising          B. predict the future of advertising

C. expose problems in advertising           D, provide suggestions for advertising

44. In ancient Egypt, a crier was probably someone who ______.

A. owned a ship

B. had the loudest voice

C. ran a shop selling goods to fanners

D. functioned like today's TV or radio commercial

45. The last two paragraphs are mainly about ______.

A. the history of advertising                   B. the benefits of advertising

C. the early forms of advertising             D. the basic design of advertising