Every people（民族）uses its own special（特殊的）words to show its ideas and feelings. Some expressions are commonly used for many years. Others are popular for just a short time. One such American expression is“Where’s the beef?”It is used when something is not as good as it is said to be In the early 1980s “Where’s the beef?”was one of the most popular expressions in the United States. It seemed as if everyone was using it at the time.

Beef, of course,is the meat form a cow, and no food is more popular in America than a hamburger（汉堡包）made from beef. In the 1960s a businessman named Ray Kroc began building small restaurants that sold hamburgers at a low price. Kroc called his restaurants“McDonald’ s”.Ray Kroc became one of the richest businessmen in America.

Other business people watched his success. Some of them opened their own hamburger restaurants. One company（公司）called“Wendy’s”said its hamburgers were bigger than those sold by McDonald’s or anyone else’s .The Wendy’s Company began to use the expression“Where’s the beef?”to make people know that Wendy’s hamburgers were the biggest. The Wendy’s television advertisement（广告）showed three old women eating hamburgers. The bread that covered the meat was very big, but inside there was only a bit of meat. One of the women said she would not eat a hamburger with such a little piece of beef.“Where’s the beef?”she shouted in a funny way. The advertisement for Wendy’s hamburger restaurants was a success .As we said, it seemed everyone began using the expression“Where’s the beef?”

53．_______started Mc Donald’s restaurant.

A．Ray Kroc  B．McDonald     C．Wendy      D．Three old women

54．Other people wanted to open hamburger restaurants because they thought_______.

A．they could sell hamburgers at a low price  B．hamburgers were easy to make

C．beef was very popular in America        D．they could make a lot of money

55．Wendy’s made the expression known to everybody_______.

A．with many old women eating hamburgers

B．by a television advertisement

C．while selling bread with a bit of meat in it

D．at the McDonald’s restaurant

56．We can learn from the passage that the expression“Where’s the beef?”means_______.

A．the beef in hamburgers is not as much as it is said to be

B．the hamburgers are not as good as they are said to be

C．something is not so good as one says     

D．Wendy’s is the biggest

Do you like to eat out? Do you like to eat quickly? Do you like inexpensive food? Some people go to fast-food restaurants for these reasons.  In the past, people usually went to diners (小饭馆 )for these reasons, too. In fact, many people in the States still go to diners today for the same reasons.

     A man named Walter Scott had the first "diner" in 1872. It wasn't really a diner. It was only a food cart. People on the street walked up to the cart to buy food. These carts served late- night workers who wanted a cup of coffee and a late-night meal. The meal was a sandwich or boiled eggs. In 1887, Samuel Jones built the first diner big enough to allow the customers to come inside. However, they did not sit down. Later, people built diners with counters and stools, and people sat down while they ate.

     Before long, many diners stayed open around the clock. In other words, people were able to eat in a diner at any time. Diners changed in other way, too. The original menu of sandwiches and coffee became bigger. It included soup, favorite dishes, and a breakfast menu. In addition, diners soon became permanent buildings. They were no longer carts on wheels.

     Diners today look similar to the diners of the early 1900s.  They are usually building with large windows. Inside, the diners have shining counters with stools, booths, tables and chairs. People can eat all three meals in a modern diner.

     Today, many people eat in fast-food restaurants such as Mc Donald's and Burger King. However, the diner remains an American tradition, and thousands of people still enjoy eating there. It was popular a century ago, and it is still popular today.

What kind of meal did the first "diner" serve?

     A. Only breakfast.   B. Only lunch.  C. Only supper.   D. All of the above.

According to Paragraph 3, diners changed in             .    

      A. two ways   B. three ways  C. four ways  D. five ways

Which of the following is NOT true according to the passage?

     A. Diners existed before fast-food restaurants.

     B. The menu included more food than sandwiches and coffee.

     C. Burger King is a fast-food restaurant.

     D. Sandwiches became bigger.

The main idea of the passage is that              . 

     A. the diner is a traditional, popular place to eat in the United States

     B. Samuel Jones built the first diner big enough to allow the customers to come inside

     C. American diners serve many types of food 24 hours a day to their customers

     D. diners are different from fast food restaurants in many ways.

Every people（民族）uses its own special（特殊的）words to show its ideas and feelings. Some expressions are commonly used for many years. Others are popular for just a short time. One such American expression is“Where’s the beef?”It is used when something is not as good as it is said to be In the early 1980s “Where’s the beef?”was one of the most popular expressions in the United States. It seemed as if everyone was using it at the time.
Beef, of course,is the meat form a cow, and no food is more popular in America than a hamburger（汉堡包）made from beef. In the 1960s a businessman named Ray Kroc began building small restaurants that sold hamburgers at a low price. Kroc called his restaurants“McDonald’ s”.Ray Kroc became one of the richest businessmen in America.
Other business people watched his success. Some of them opened their own hamburger restaurants. One company（公司）called“Wendy’s”said its hamburgers were bigger than those sold by McDonald’s or anyone else’s .The Wendy’s Company began to use the expression“Where’s the beef?”to make people know that Wendy’s hamburgers were the biggest. The Wendy’s television advertisement（广告）showed three old women eating hamburgers. The bread that covered the meat was very big, but inside there was only a bit of meat. One of the women said she would not eat a hamburger with such a little piece of beef.“Where’s the beef?”she shouted in a funny way. The advertisement for Wendy’s hamburger restaurants was a success .As we said, it seemed everyone began using the expression“Where’s the beef?”
53．_______started Mc Donald’s restaurant.
A．Ray Kroc  B．McDonald     C．Wendy      D．Three old women
54．Other people wanted to open hamburger restaurants because they thought_______.
A．they could sell hamburgers at a low price  B．hamburgers were easy to make
C．beef was very popular in America        D．they could make a lot of money
55．Wendy’s made the expression known to everybody_______.
A．with many old women eating hamburgers
B．by a television advertisement
C．while selling bread with a bit of meat in it
D．at the McDonald’s restaurant
56．We can learn from the passage that the expression“Where’s the beef?”means_______.
A．the beef in hamburgers is not as much as it is said to be
B．the hamburgers are not as good as they are said to be
C．something is not so good as one says     
D．Wendy’s is the biggest

Do you like to eat out? Do you like to eat quickly? Do you like inexpensive food? Some people go to fast-food restaurants for these reasons.  In the past, people usually went to diners (小饭馆 )for these reasons, too. In fact, many people in the States still go to diners today for the same reasons.

     A man named Walter Scott had the first "diner" in 1872. It wasn't really a diner. It was only a food cart. People on the street walked up to the cart to buy food. These carts served late- night workers who wanted a cup of coffee and a late-night meal. The meal was a sandwich or boiled eggs. In 1887, Samuel Jones built the first diner big enough to allow the customers to come inside. However, they did not sit down. Later, people built diners with counters and stools, and people sat down while they ate.

     Before long, many diners stayed open around the clock. In other words, people were able to eat in a diner at any time. Diners changed in other way, too. The original menu of sandwiches and coffee became bigger. It included soup, favorite dishes, and a breakfast menu. In addition, diners soon became permanent buildings. They were no longer carts on wheels.

     Diners today look similar to the diners of the early 1900s.  They are usually building with large windows. Inside, the diners have shining counters with stools, booths, tables and chairs. People can eat all three meals in a modern diner.

     Today, many people eat in fast-food restaurants such as Mc Donald's and Burger King. However, the diner remains an American tradition, and thousands of people still enjoy eating there. It was popular a century ago, and it is still popular today.

What kind of meal did the first "diner" serve?

     A. Only breakfast.   B. Only lunch.  C. Only supper.   D. All of the above.

According to Paragraph 3, diners changed in             .    

      A. two ways   B. three ways  C. four ways  D. five ways

Which of the following is NOT true according to the passage?

     A. Diners existed before fast-food restaurants.

     B. The menu included more food than sandwiches and coffee.

     C. Burger King is a fast-food restaurant.

     D. Sandwiches became bigger.

The main idea of the passage is that              . 

     A. the diner is a traditional, popular place to eat in the United States

     B. Samuel Jones built the first diner big enough to allow the customers to come inside

     C. American diners serve many types of food 24 hours a day to their customers

     D. diners are different from fast food restaurants in many ways.

Holiday Inns and Mc Donald’s, both saw unmatched growth in the 1960s. Their growth opened another direct business operation—franchising(特许经营).

    These operations have the same general pattern. The franchisor, the parent company, first establishes a successful retail(零售)business. As it expands, it sees a profit potential in offering others the right to open similar business under its name. The parent company’s methods and means of identification with consumers are included in this right. The parent company supplies skill, and may build and rent stores to franchisees. For these advantages the franchisee pays the franchisor a considerable fee. However, some of the advantages and disadvantages are different.

    By extending a “proven” marketing method, a parent can profit in several ways. First, the franchisee’s purchase price gives the parent an immediate return on the plan. Then the sale of supplies to the franchisee provides a continuing source of profits. As new businesses are added and the company’s reputation spreads, the value of the franchise increases and sales of franchises become easier. The snowballing effect can be dramatic. Such growth, too, brings into play the economies of scale (规模经济). Regional or national advertising that might be financially impossible for a franchisor with 20 franchises could be profitable for one with 40.

    The parent, then, finds immediate gains from the opportunity to expand markets on the basis of reputation alone, without having to put up capital or take the risk of owning retail stores. Added to this advantage is a less obvious but material one. Skilled, responsible retail managers are rare. People who invest their capital in franchises, though, probably come closer to the ideal than do paid managers. In fact, the franchisee is an independent store operator working for the franchisor, but without an independent’s freedom to drop supplies at will. Of course the factory’s costs of selling supplies are less. But also certainly the franchisee buying goods that have had broad consumer acceptance will not casually change supplies, even when the contract permits. If the hamburger is not what the customer expected, they may not return. Having paid for the goodwill, the franchisee won’t thoughtlessly destroy it.

   Franchising may give you the idea that as a franchisor, you need only relax in the rocking chair. Franchising, however, has problems to be solved.

Franchising refers to a business operation in which a successful parent company_________.

         A. sells name-brand goods to a private investor

         B. rents proven ideas and techniques for investment

C. sells the right, the guidance to a business under its name

         D. takes no advertising responsibility for individual investors

The advantages of franchising to the parent company are all the following EXCEPT________.

         A. an immediate investment return

B. the ownership of additional retail stores

         C. the profit from the sale of supplies

         D. the possibility of profitable advertising

The passage mainly tells the reader_________.

         A. the advantages and disadvantages of franchising

B. the benefits of franchising to the franchisor

         C. the unmatched economic growth in the 1960’s

         D. some regional and national business operation

What will the author probably discuss after the last paragraph?

         A. More advantages of franchising.

         B. Risks of investment besides franchising.

         C. The standard of consumer acceptance.

         D. Negative aspects related to franchising