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阅读理解
The Success of McDonald's
In 1895, a man named Raymond Kroc entered a partnership(合营公司)with two brothers named McDonald．They opened a popular restaurant in California which sold food that was easy to prepare and serve quickly．Hamburgers, French fries, and cold drinks were the main food there．Kroc opened similar eating places under the same name“Mc Donald”, and they were an instant(立即的)success．He later took over the company, and today it is one of the most famous and successful“fastfood”in America and the world．
Why was his idea so successful?Probably the most important reason was that his timing was right．In the 1950s, most married women stayed home to keep house and take care of their children．In the 1960s, many women returned to the workplace, this meant that they had less time and energy(精力)to do housework and preparations for meals so they relied more on“TV dinners”and fast-food restaurants．Single parents also have little time to spend in the kitchen．People living alone also depend on this type of food, since cooking for one is often more trouble than it is worth．
Fast-food is not part of the diet(饮食)of all Americans．Another trend(倾向)of the 1960s, sometimes called the back-to-nature movement influenced(影响)many people to avoid(避开)food that was packaged or processed(袋装的或加工好的)．This preference(偏爱)for natural foods continues to this day．
From the success of Raymond Kroc's fast-food business, we can say that social economic(社会经济)trends influence where and what we eat．
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