B

Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands. Writers of advertising are so skillful that they can. sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal (麦片) , or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.

　　For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.

　　Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.

69. What is discussed in this passage?

　    A. The content of modern advertising.　                B. The skills of modern advertising.

      C. The results of modern advertising.　　                 D. The writing of modern advertising.

70. According to the passage, a good advertisement should________.

       A. be both persuasive and effective　　    B. give people useful information

      C. show people a product　　                 D. show people a new idea of a product 

71. From the passage, we know that _______ .

A. modern advertising has less effect on customers 　　

B. once customers see ads about a new cerea1, they are sure to buy it

C. cereal can make people strong

D. cereal is a kind of food which is popular among people 

72. What can we infer from the passage?

A. It’s impossible for customers to buy a product without advertisements.

B. Customers should be persuaded by advertisements.

C. Customers can easily be persuaded by advertisements.

D. Customers buy products according to their demands rather than the advertisements.

D

Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands(品牌) . Writers of advertising are so skillful they can sometimes persuade a consumer to wear a certain kind of clothing,eat a special kind of cereal, or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it. For example, you probably do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen helves. You may not have extra-tasty and has a free prize in the box, you may want it. Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.

68. What is discussed in this passage?

A. The content of modem advertising.     B. The skills of modern advertising.

C. The results of modem advertising.      D. The writing of modern advertising.

69. According to the passage, a good advertisement should_______.

A. be both persuasive and effective      B. give people useful information

C. show people a product              D. show people a new idea of a product

70. From the passage, we know that ____

A. modem advertising has less effect on customers.

B. once customers see ads about a new cereal, they are sure to buy it.

   C. cereal can make people strong.

D. cereal is a kind of food which is popular among people.

Though in a digital age, college students nowadays are still holding fast to traditional books. According to the National Association of College Stores, digital books make up just under 3% of textbook sales, although the association expects that share to grow to 10% to 15% by 2012 as more titles are made available as e-books. However, three-quarters of the students, who grew up learning from print books, say that they are unwilling to give up the ability to turn over quickly between chapters, write in the edges and highlight passages.

The new technology has produced various options for students. College Booksellers, which operates 636 campus bookstores nationwide, is now marketing its new software application, which allows students to read e-textbooks on PCs. The company introduced the free application last summer in hopes of attracting more students to buy its electronic textbooks. "Now the biggest barrier is getting them to try it," said the company’s vice president.

But not every textbook is available in digital or rental format. Generally, an e-textbook is cheaper than a used book, though more expensive than a rental. The expense of college textbooks has become a great concern and teachers from over 40 colleges nationwide are encouraged to assign texts that are less expensive, or to offer them free online. As the buy-back price drops greatly and quickly, some professors suggest that the book stores should not have the last say and there should be something for students to decide by themselves.

72. College students prefer traditional books mainly because they ______.

A. want to keep the ability of reading print hooks

B. have the habit of turning over quickly between pages

C. find it interesting to keep notes in the edges of books

D. feel more relaxed to read print materials

73. Which of the following is NOT true according to the 2nd paragraph? ______.

A. College Booksellers operates more than 600 bookstores in campus

B. The free application was introduced to increase sales of electronic textbooks

C. Campus students now fancy a try of the free software application

D. The company's management still has to do more to sell the e-books

74. We can learn from the passage that ______.

A. second-hand books are cheaper than rental books

B. all the textbooks have both the digital and rental formats

C. the price totally determines the student's selection of books

D. the price of buy-back books are determined by book stores

75. The best title for the text would be ______.

A. Addiction to Traditional Books            B. Print Books in a Digital World

C. More Texts in Digital Format                   D. Book Price Drops Sharply and Quickly

A. Live in denial

B. Sell your iPhone

C. Stop making phone calls

D. Purchase a car rather than an iPhone

E. Move to a location with strong carrier signal

F. Return the phone and get one from a different manufacturer（制造商）

Apple’s so-called iPhone 4 “Death Grip” - where holding the phone in the left hand weakens the signal - may rank among the top marketing failures of the 2010s.

Frustrated iPhone 4 owners don’t need to wait around for Apple to handle the problem. They can solve the calling problems on their own. I’ve got five guaranteed solutions, but you probably won’t like them.

58. ________________. In most US states, purchasers can return phones within 14 days - 30 days in states like California. It’s the “buyer’s regret” period, and for some people who can’t make clear calls there surely is some kind of regret. Apple’s newest handset may be the most fashionable phone on the planet, but it is by no means the only choice. Yes, you can use another smart phone and find happiness.

59. ________________. OK, so this might seem like an extreme choice, but, hey, aren’t all those phone calls annoying? I’ve dramatically reduced the number of phone calls and must say it feels good to be free of them. You text, tweet（推特） and Facebook anyway. The iPhone has a touchscreen for a reason. Use it.

But, please, don’t text and drive.

60. ________________. If you must make phone calls, change your location. Repeatedly test for the Death Grip, but don’t let the sellers know the real reason for moving. Surely they’ll think that anyone willing to wait all night in a line to buy a cell phone is some one who is easily tricked or taken in. Don’t let your iPhone 4 enthusiasm drive up the seller’s counter offer.

61. ________________. Hey, why should Apple be the only one who makes money? The iPhone 4 eBay auctions（拍卖）are crazy. There are “buy it now” prices of $1,000 and auctions with bids（出价）starting above $800. While writing this post, I watched one auction count down 7 minutes to zero, where in the final seconds the winning bid was $1,300 for the 32GB black model, unopened.

62. ________________. It’s surprising how effectively some people can just ignore problems like they don’t exist. No matter what the situation, they ignore it. “Hey, Johnny, don’t you know Toyota recalled（召回） a bazillion cars for accelerator pedal defects?” You know his answer: “Toyota is the best company on the planet. There is no problem with my car.” I’ve seen this kind of denial behavior among some Mac enthusiasts, too. About Death Grip, Apple CEO Steve Jobs is on record firmly stating: “Just avoid holding it in that way.” Apple claims the problem really isn’t iPhone 4 but you. Hey, you can choose to believe that. Denial will fix your problem, because you’ll never admit to having one.

How should one invest a sum of money in these clays of inflation （通货膨胀）? Left in a bank it will hardly keep its value, however high the interest rate．Only a brave man, or a very rich one, dares to buy and sell on the Stock Market．Today it seems that one of the best ways to protect your savings, and even increase your wealth is to buy beautiful objects from the past．Here I am going to offer some advice on collecting antique clocks, which I personally consider are among the most interesting of antiques．

I sometimes wonder what a being from another planet might report back about our way of life．"The planet Earth is ruled by a mysterious creature that sits or stands in a room and makes a strange ticking sound．It has a face with twelve black marks and two hands．Men can do nothing without its permission, and it fastens its young round people's wrists so that everywhere men go they are still under its control．This creature is the real master of Earth and men are its slaves．"

Whether or not we are slaves of time today depends on our culture and personality, but it is believed that many years ago kings kept special slaves to tell the time．Certain men were very clever at measuring the time of clay according to the beating of their own hearts．They were made to stand in a fixed place and every hour or so would shout the time．So it seems that the first clocks were human beings．

However, men quickly found more convenient and reliable ways of telling the time．They learned to use the shadows cast by the sun．They marked the hours on candles, used sand in hour- glasses, and invented water-clocks．Indeed, any serious student of antique should spend as much time as possible visiting palaces, stately homes and museums to see some of the finest examples of clocks from the past．

Antique clocks could be very expensive, but one of the joys of collecting clocks is that it is still possible to find quite cheap ones for your own home．After all, if you are going to be ruled by time, why not invest in an antique clock and perhaps make a future profit?

According to the passage, collecting antique clocks____．

       A．can hardly keep the value of your savings

       B．will cost much of your savings

       C．may increase your wealth

       D．needs your bravery

Which of the following is NOT mentioned as a way to measure the time?

       A．Counting the beating of one's own heart．

       B．Making use of candles, sand and water．

       C．Observing shadows cast by the sun．

       D．Keeping slaves busy day and night．

The underlined phrase stately homes in paragraph 4 means

       A．state-owned houses

       B．houses in very good condition

       C．grand houses open to the public

       D．houses where statesmen meet regularly