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    Advertising is a highly developed twentieth-century industry. The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising. Why is advertising so popular? Is it a waste of money? It has been proved again and again that ?repeated advertising increases product sales. Since it increases production, the price can be reduced. Therefore advertising, instead of making a product more expensive, makes it cheaper. Advertising is now a scientific business. Once managers would say jokingly, " I know that half of what I spend on advertising is wasted, but I don't know which half." Now, all parts of an advertising programme are properly measured and researched. What makes a good advertisement? There have been major changes in advertising in the past sixty years.. People read advertisements partly for information and partly for pleasure. Today's advertisements often start with a question, or a puzzle, with the purpose of attracting the reader's attention. Of course, most advertisements contain information. But this is usually contained in a text that is interesting and often funny. Humour is very important. Sometimes advertisements tell a story, or the story may be continued over a number of advertisements. However, there is a danger in this. It is possible that the reader or viewer will remember the advertisement but not the name of the product. 【查看更多】

     

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    Mr Green has never smoked any more since his wife _____ him to give it up.

    　 A. wanted 　 B. persuaded    C. advised 　 D. suggested

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    ---- We’d better hurry;we have no time left.
    ----- ______ Do you really to see the boring film?
    　　 A. So what ?　　　　 B.Take it easy　　　 C. Take your time　 D. For what

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    The city was difficult ________, _________ was defended by an army of 6,000 men.

    　 A. to be taken; which 　 B. to take; that

    　 C. to take; which 　    D. to be taken; that

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    John is a _____ speaker of English.

    　A. native 　 B. national   C. nature 　 D. natural

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    The seller would sell the skirt for 50 dollars,but the customer ______ only half the price,and finally they agreed ______ the price.
    　 A.supplied；on　 B.charged；on　 C.offered；with　 D.offered；on

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