Not too long ago, a Chicago brewery (酿造厂) introduced a new beer that was supposed to be the least fattening（making people fat） on the market. It was lighter, so they called it LITE. Only two months after the new beer had been on sale, however, strange new ads appeared in the Chicago newspapers. They read 'LITE Tastes Soapy'. The public, of course, was confused. Who wanted a beer that tasted like soap（肥皂）, even if it was non-fattening?   

The new ads weren't talking about LITE beer, however. They were for a product of the LITE Soap Company. The president of the LITE Soap Company, Mrs Ruth Ascott, was very upset with the brewery for taking the name of her high-powered detergent (洗涤剂) and using it as the name of a new beer. LITE Soap had had the same name for 53 years. She wrote to the brewery, insisting that they should not use the word LITE in their beer ads. The brewery replied that they could—and would—because beer and soap were so different. They planned to ignore the 'LITE Tastes Soapy' ads, since the public knew which LITE was which.

Mrs Ascott then wanted to plan a new campaign. The ads would read 'LITE Is Wonderful for Washing Clothes'.

1.It is clear that _____.

A. the Chicago brewery was sure the soap company would add to its fame

В. the LITE Soap Company is happy to know the name of the beer

С. the ad 'LITE Tastes Soapy' did harm to LITE the beer

D. the brewery was not surprised at all to see the ad 'LITE Tastes Soapy'

2.It seems that_____.

A.  the new beer may lose weight         В.  the brewery was right

С.  making ads is not difficult           D.  most beer makes us fat

3.When the ad 'LITE Tastes Soapy' comes out, _____.

A. the beer sold well on the market     

В. it confused some consumers of the beer

С. people thought the beer was the least fattening

D. people began to like the product from LITE Soap Company

4.We may conclude that_____.

A. neither of the two products sells well

В. both the two companies get on very well

С. the brewery did wrong to the LITE Soap Company

D. it was wrong of the soap company to have LITE as her own name

5.When the public read the ad in the last paragraph, they _____.

A. might wash their clothes with the beer       В. are likely to stop to buy the beer

С. might be more confused than ever before     D. may find out which LITE was which

 

You’re standing in the dairy section at the grocery store, searching for your favorite brand. Suddenly, you catch a smell of chocolate cookies. You forget about dairy and head for the bakery (烘烤食品) section. Guess what? You just walked into an odor (气味) trap (陷阱)! The odor was cooked up by scientists in a lab.
For years, scientists have been studying the special powers of smell. They found that more than our other senses, smell changes our mood and helps us remember things.
So companies have begun spending thousands of dollars to scent (使充满香味) entire stores. Artificial (人造的) scents are being used to lead customers by the nose. These smells help to get people inside and put them in the mood to buy. They even make customers remember the store later, so they’ll come back for more. Also, many companies have smartly made use of product smells. A company added lemon fragrance to its dish cleaner. They wanted people to think the soap contained “natural” cleaners. It worked!
New uses for smells are being created every day. One bank, for example, gives customers coupons (优惠券) advertising car loans (贷款). To get people to take out a loan, bank officials hope to coat these coupons with the fresh leather smell of a new car. In Australia, telephone offices are putting sweat odor on unpaid bills. Since some people sweat when they’re scared, this smell might remind them of when they were frightened. And they’ll pay the bills right away!
What lies ahead for our noses? Smell scientists are working on some pretty far-out ideas. Would you believe TV sets that produce smells? Or how about scent diets? Certain food smells will fool your stomach into thinking it’s full. Alarm clocks will scent your bedroom with a strong pleasant smell designed to wake you up. Scientists are even working on ways to keep garbage from smelling. Researchers expect scents to help students make more sense of what they’re learning.
And just think. Someday soon, even your homework may smell nice!
【小题1】How do sales methods affect customers in the stores?

A．They change customers’ preferences.

B．They persuade customers to use credit cards.

C．They make customers avoid bad and unsafe products.

D．They influence customers to make unplanned purchases.

【小题2】Why do telephone offices put sweat odor on unpaid bills?

A．Because the sweat odor is a reminder of terrifying experience.

B．Because the sweat odor can change people’s attitude.

C．Because most people don’t think much of sweating.

D．Because many people dislike paying bills.

【小题3】What does the author mean by saying “Someday soon, even your homework may smell nice!”?

A．Students would benefit more from smell research.

B．Students would be more willing to do homework.

C．Smell research would develop beyond our imagination.

D．Smell research would make great differences to our life.

【小题4】 Why does the author write this passage?

A．To encourage the store owners to use smells.

B．To expose wrong practices by smell scientists.

C．To inform the readers of an interesting subject.

D．To blame the advertisers that use smells to sell.

You’re standing in the dairy section at the grocery store, searching for your favorite brand. Suddenly, you catch a smell of chocolate cookies. You forget about dairy and head for the bakery (烘烤食品) section. Guess what? You just walked into an odor (气味) trap (陷阱)! The odor was cooked up by scientists in a lab.

For years, scientists have been studying the special powers of smell. They found that more than our other senses, smell changes our mood and helps us remember things.

So companies have begun spending thousands of dollars to scent (使充满香味) entire stores. Artificial (人造的) scents are being used to lead customers by the nose. These smells help to get people inside and put them in the mood to buy. They even make customers remember the store later, so they’ll come back for more. Also, many companies have smartly made use of product smells. A company added lemon fragrance to its dish cleaner. They wanted people to think the soap contained “natural” cleaners. It worked!

New uses for smells are being created every day. One bank, for example, gives customers coupons (优惠券) advertising car loans (贷款). To get people to take out a loan, bank officials hope to coat these coupons with the fresh leather smell of a new car. In Australia, telephone offices are putting sweat odor on unpaid bills. Since some people sweat when they’re scared, this smell might remind them of when they were frightened. And they’ll pay the bills right away!

What lies ahead for our noses? Smell scientists are working on some pretty far-out ideas. Would you believe TV sets that produce smells? Or how about scent diets? Certain food smells will fool your stomach into thinking it’s full. Alarm clocks will scent your bedroom with a strong pleasant smell designed to wake you up. Scientists are even working on ways to keep garbage from smelling. Researchers expect scents to help students make more sense of what they’re learning.

And just think. Someday soon, even your homework may smell nice!

1.How do sales methods affect customers in the stores?

A．They change customers’ preferences.

B．They persuade customers to use credit cards.

C．They make customers avoid bad and unsafe products.

D．They influence customers to make unplanned purchases.

2.Why do telephone offices put sweat odor on unpaid bills?

A．Because the sweat odor is a reminder of terrifying experience.

B．Because the sweat odor can change people’s attitude.

C．Because most people don’t think much of sweating.

D．Because many people dislike paying bills.

3.What does the author mean by saying “Someday soon, even your homework may smell nice!”?

A．Students would benefit more from smell research.

B．Students would be more willing to do homework.

C．Smell research would develop beyond our imagination.

D．Smell research would make great differences to our life.

4. Why does the author write this passage?

A．To encourage the store owners to use smells.

B．To expose wrong practices by smell scientists.

C．To inform the readers of an interesting subject.

D．To blame the advertisers that use smells to sell.

 

_____the soap operas, she got down to finishing her homework.

A. Watching      B. watch        C. Watched       D. Having watched

 

Every few years, two groups carry out a study of how many Americans wash their hands after using the toilet. These groups are the American Society for Microbiology and the American Cleaning Institute, formerly the Soap and Detergent Association.
There was good news in the latest study. Researchers found that eighty-five percent of adults washed their hands in public restrooms last month. That was the most since the studies began in 1996.
Researchers visited restrooms at a baseball park in Atlanta and a science museum and aquarium(水族馆) in Chicago. They also visited two train stations in New York City and a large farmers’ market in San Francisco. In all, they observed about six thousand adults, with females and males equal in number.
The researchers found that seventy-seven percent of men and ninety-three percent of women washed their hands. That was up from sixty-six percent of men and eighty-eight percent of women in the last study three years ago.
The lowest rate of hand washing among men was at Turner Field, home of the Atlanta Braves baseball team. Only sixty-five percent of men washed their hands, compared to all but two percent of women.
Chicago and San Francisco had the most hand washers—eighty-nine percent of adults. Atlanta followed at eighty-two percent. New York had the lowest rate, at seventy-nine percent of the adults observed at Grand Central Station and Penn Station.
The findings of the observational study conflicted(不一致) with the findings of a separate telephone survey of about one thousand people. Ninety-six percent of them said they always washed their hands after using public restrooms.
Almost nine out of ten also said they always washed after using the bathroom at home.
Hand washing can help prevent the spread of many different infections.
To clean your hands well, wet them first and rub in soap for at least twenty seconds, including between the fingers and under the nails. Then wash under running water. In a public restroom, if you dry your hands with a paper towel, you should also use the towel to shut off the water and open the door.
Hand washing is also important when preparing food and after changing a baby’s diaper(尿布). You should also wash if you cough or sneeze into your hands.
【小题1】According to the latest study, about ____ women washed their hands after using public bathroom.

A．1,980

B．2,310

C．2,640

D．2,790

【小题2】Which of the following shows the right order of washing hands correctly?
a. Wash your hands under running water.
b. Rub your hands in soap for not less than twenty seconds.
c. Wet your hands.
d. Dry your hands with a paper towel.
e. Open the door, using a paper towel.
f. Shut off the water with a paper towel.

A．cbdaef

B．cdabfe

C．cbadfe

D．cdabef

【小题3】Which of the following can be the best title for the passage?

A．Hand washing is up in public restrooms in the US

B．Americans like washing their hands so much

C．Adults have their hands washed in public restrooms

D．Why hand washing never enjoys popularity in the US