B

Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands. Writers of advertising are so skillful that they can. sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal (麦片) , or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.

　　For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.

　　Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.

69. What is discussed in this passage?

　    A. The content of modern advertising.　                B. The skills of modern advertising.

      C. The results of modern advertising.　　                 D. The writing of modern advertising.

70. According to the passage, a good advertisement should________.

       A. be both persuasive and effective　　    B. give people useful information

      C. show people a product　　                 D. show people a new idea of a product 

71. From the passage, we know that _______ .

A. modern advertising has less effect on customers 　　

B. once customers see ads about a new cerea1, they are sure to buy it

C. cereal can make people strong

D. cereal is a kind of food which is popular among people 

72. What can we infer from the passage?

A. It’s impossible for customers to buy a product without advertisements.

B. Customers should be persuaded by advertisements.

C. Customers can easily be persuaded by advertisements.

D. Customers buy products according to their demands rather than the advertisements.

D

Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands(品牌) . Writers of advertising are so skillful they can sometimes persuade a consumer to wear a certain kind of clothing,eat a special kind of cereal, or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it. For example, you probably do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen helves. You may not have extra-tasty and has a free prize in the box, you may want it. Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.

68. What is discussed in this passage?

A. The content of modem advertising.     B. The skills of modern advertising.

C. The results of modem advertising.      D. The writing of modern advertising.

69. According to the passage, a good advertisement should_______.

A. be both persuasive and effective      B. give people useful information

C. show people a product              D. show people a new idea of a product

70. From the passage, we know that ____

A. modem advertising has less effect on customers.

B. once customers see ads about a new cereal, they are sure to buy it.

   C. cereal can make people strong.

D. cereal is a kind of food which is popular among people.

D
Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands(品牌) . Writers of advertising are so skillful they can sometimes persuade a consumer to wear a certain kind of clothing,eat a special kind of cereal, or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it. For example, you probably do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen helves. You may not have extra-tasty and has a free prize in the box, you may want it. Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.
68. What is discussed in this passage?
A. The content of modem advertising.     B. The skills of modern advertising.
C. The results of modem advertising.      D. The writing of modern advertising.
69. According to the passage, a good advertisement should_______.
A. be both persuasive and effective      B. give people useful information
C. show people a product              D. show people a new idea of a product
70. From the passage, we know that ____
A. modem advertising has less effect on customers.
B. once customers see ads about a new cereal, they are sure to buy it.
C. cereal can make people strong.
D. cereal is a kind of food which is popular among people.

How much do you want to pay for a CD by your favorite singer Jay Chou? Five Yuan for a pirated(盗版的) one, or more for a real one? Wang Ye, 14, said she would like the real one although the pirated one is cheaper.” A real one is worth keeping for years.” said the girl from No.1 middle school in Wu Han, Anhui. “Real CDs always sound better to me.”
What can we do? People want to do more to help those like Wang to get real CDs.
This week the International Federation of the Phonographic Industry asked many countries to act against piracy(盗版行为).
In many places in China, the government is checking audio and video products. Pirated ones are broken into pieces.
Piracy is in your daily life. Don’t believe it? A study by 21st Century Teens found that more than 75 percent of juniors had listened to pirated music. They say this is because pirated products are usually much cheaper than the real ones.
Why are real CDs so expensive? When a music company makes music, it needs to pay the song writers and singers. It costs a lot of money! This makes the price of the CDs go up. Piracy like stealing. People who make pirated copies of CDs take away the writers’ and singers’ work without paying them. They even don’t ask them if they can.
So next time you’d better keep your eyes brightened when you see cheap CDs. Remember you’re helping someone to do something wrong if you buy them.
How do you know what’s real.
Already made up your mind to buy real ones? Well, you should get to know what real CDs look like. A real CD has the name and trademark(商标) of the music company on the cover. The company’s address, telephone number and fax number are on it.
If you open the CD box you'll see the singer's name and the album title. Most important of all, a real CD has a number from the IFPI on it.
But people who make pirated CDs only need the real CD and disks to copy them. That’s why some CDs are only five Yuan, but some many sell for 150 Yuan.
【小题1】Real CDs are more expensive because ______.

Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands. Writers of advertising are so skillful that they can. sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal (麦片) , or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.

　　For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.

　　Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.

69. What is discussed in this passage?

　    A. The content of modern advertising.　                B. The skills of modern advertising.

      C. The results of modern advertising.　　                 D. The writing of modern advertising.

70. According to the passage, a good advertisement should________.

       A. be both persuasive and effective　　                 B. give people useful information

      C. show people a product　　                            D. show people a new idea of a product 

71. From the passage, we know that _______ .

A. modern advertising has less effect on customers 　　

B. once customers see ads about a new cerea1, they are sure to buy it

C. cereal can make people strong

D. cereal is a kind of food which is popular among people 

72. What can we infer from the passage?

A. It’s impossible for customers to buy a product without advertisements.

B. Customers should be persuaded by advertisements.

C. Customers can easily be persuaded by advertisements.

D. Customers buy products according to their demands rather than the advertisements.