III. 阅读理解

阅读下面短文，掌握其大意，然后从文后所给各题的四个选项中，选出可以填入空白处的最佳选项。

When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find a advertisement. If you walk down the street, you see one advertisement board after another. All day, every day, people who want to sell something compete to catch your attention. As a result, advertisements are almost everywhere.

In the West, advertisements are the fuel that makes mass media（媒体）work. Many TV stations, newspapers, magazines, radio stations are privately（私人）owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.

Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public.” And some people thought that advertising was “truth well told.” Now more and more people tend to define（定义） it in this way: Advertising is the paid, nonpersonal, and usually persuasive presentation of goods, services and ideas by identified sponsors through various media.

 First, advertising is usually paid for. Various sponsors（赞助商） pay for the ads we see, read, and hear over the various media. Second, advertising is nonpersonal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it urges people to do something. All advertisements try to convince（说服） people that the product, idea, or service advertised can benefit them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a corporation, or a committee, or an individual. Fifth, advertising reaches us through traditional and non-traditional mass media. Included in the traditional media are newspapers, magazines, radio, television, and films. Non-traditional media include the mail, matchbox covers, and billboards.

1. The existence of the privately owned mass media depends financially on the support of ____ .

A. the government   B. their owners’ families    C. advertisements    D. the audience

2. The passage seems to say that different definitions of advertising are given due to __ ____.

A. the change of time             B. the subject of the advertisements

C. people’s age difference         D. people’s different perspectives (角度)

3. According to the passage, who are most probably paying for the advertisements? __ ____.

A. Corporations.    B. Committees.    C. Individuals.     D. All of the above.

4. According to the passage, which of the following statements about the features of advertisements is NOT true? _____.

A. Advertising must be honest and amusing   B. Advertising is meant for large groups of people

C. There is the description of things advertised  D. The sponsors are always mentioned

TEACHER Small private school needs English and math teachers. Must have BS degree and at least 4 years’ teaching experience. Send resume to: Wales Charter School 19 South 8th St. NY. 13214.

 

HOTEL needs part-time FRONT DESK CLERK. No experience necessary. Excellent people and phone skills a must. Some computer skills helpful. $13/hr. Call: Mr. Jones 357-2897.

 

1.If you are interested in working in a hotel, call ______.

       A. 435-9201                B. 534-7618                 C. 324-9817                 D. 357-2897

2.If you want to get a job as a maths teacher, send your resume to ______.

       A. 237 Rockledge St. Syracuse, NY. 13224        

       B. 404 Snow Road, Syracuse, NY. 13224

       C. 500 Park Drive, DeWitt, NY. 13214            

       D. 19 South 8th St. NY. 13214

3.If you dislike working on Sundays, being a ______ should be your best choice.

       A. cookB. secretary                     C. salesperson            D. veterinarian assistant

4.If you want to get a job at ______, you must have office skills.

       A. Martin’s Apparel                        B. East Side Management

       C. Wales Charter School                                          D. Johnson-Marks Animal Hospital

5.Which of the following statements is true according to the ads?

       A. The pay you get from being a painter is higher than that from a front desk clerk.

       B. Your parents can’t help you with the application for a veterinarian assistant.

       C. You can’t apply for the nurses’ assistant if you are a nursing school student.

    D. Once you have a BS degree, you can work as a maths teacher in a private school.

D
Here's a scene：a village where the sun always shines，crops always grow and your friends drop by to sweep your yard to the sound of guitar music．Animals do what they are told，there is no disease，and lendin’ folks a helpin’hand makes you richer and wiser．Welcome to FarmVille—
Current population 69m and rising fast．
“It reminds me of my childhood，”says one player, Lia Curran，37，a nurse from London．“Right now I'm growing wheat and flowers. I've got a small garden, and I'm raising some chickens and some cows. I like having the animals. It's relaxing.” Curran's animals, however, is nothing more than a collection of cartoons. FarmVille is an online computer game built into the social networking site Facebook and is described by its players as “addictive”. Launched last June by Zynga Game Network, FarmVille now has many players—more than the population of the UK. The players are largely women over the age of 35.
FarmVille unites the worlds of social networking and gaming．Players are given a ground with six fields，“cash”，a few seeds and a plough and have to build up wealth，skills and neighbors to create bigger，better，richer farms．Inviting your online friends to play means you earn more and get flee gifts；you rise rapidly through the first levels but，once hooked，have to work harder and harder with no final level or goal in sight．
“Games like this draw people into a fantasy world that's separate from real life where there are no issues，and where things are simple and controllable，” Brian Dudley says．In November，he opened the UK's first computer games addiction clinic，treating online gamers who stayed at the keyboard for up to eight hours a day—“the tip of the iceberg”，he says．Two weeks ago，a group of US players launched a class action against Zynga and Facebook．“Most，if not all，of the online advertisements presented through Zynga are scams(骗局)，”the lawsuit states．“The advertisements are highly misleading and often result in users ordering goods or services that they do not want or need．”
According to Nick O'neill from the social media site All Facebook，Zynga is making $500，000(￡304，000)a day，from its Facebook games，in turn spending some $50m(￡30m)a year on Facebook ads．
If all that weren't enough，FarmVille doesn't even function like a proper farm：in FarmVille，wheat grows in two days—in real life，it takes months．But play continues nevertheless．
68．If you want to create a better and richer farm，you should do the following EXCEPT that   ____．
A．you have to work harder and harder
B．you should pay real—world money to advance in the game
C．you should invite your online friends and neighbors to play
D．you should develop your skills and befriend FarmVille neighbors
69．Which of the following statements is TRUE?
A．Most young girls are fascinated by the farming game．
B．Money Zynga has made is mostly spent on advertising campaign．
C．There is potential threat to the players and some players are misled by the advertisements．
D．The UK's first computer games addiction clinic was opened to help treat online players．
70．The purpose of the class action against Zynga and Facebook was to_____．
A．show that Zynga has an extremely tight relationship with Facebook
B．try to stop Zynga and Facebook from putting advertisements
C．attract more people to FarmVille game to plant crops
D．appeal to the public to order more goods or services

Here's a scene：a village where the sun always shines，crops always grow and your friends drop by to sweep your yard to the sound of guitar music．Animals do what they are told，there is no disease，and lendin’ folks a helpin’hand makes you richer and wiser．Welcome to FarmVille—

Current population 69m and rising fast．

 “It reminds me of my childhood，”says one player, Lia Curran，37，a nurse from London．“Right now I'm growing wheat and flowers. I've got a small garden, and I'm raising some chickens and some cows. I like having the animals. It's relaxing.” Curran's animals, however, is nothing more than a collection of cartoons. FarmVille is an online computer game built into the social networking site Facebook and is described by its players as “addictive”. Launched last June by Zynga Game Network, FarmVille now has many players—more than the population of the UK. The players are largely women over the age of 35.

FarmVille unites the worlds of social networking and gaming．Players are given a ground with six fields，“cash”，a few seeds and a plough and have to build up wealth，skills and neighbors to create bigger，better，richer farms．Inviting your online friends to play means you earn more and get flee gifts；you rise rapidly through the first levels but，once hooked，have to work harder and harder with no final level or goal in sight．

“Games like this draw people into a fantasy world that's separate from real life where there are no issues，and where things are simple and controllable，” Brian Dudley says．In November，he opened the UK's first computer games addiction clinic，treating online gamers who stayed at the keyboard for up to eight hours a day—“the tip of the iceberg”，he says．Two weeks ago，a group of US players launched a class action against Zynga and Facebook．“Most，if not all，of the online advertisements presented through Zynga are scams(骗局)，”the lawsuit states．“The advertisements are highly misleading and often result in users ordering goods or services that they do not want or need．”

According to Nick O'neill from the social media site All Facebook，Zynga is making $500，000(￡304，000)a day，from its Facebook games，in turn spending some $50m(￡30m)a year on Facebook ads．

If all that weren't enough，FarmVille doesn't even function like a proper farm：in FarmVille，wheat grows in two days—in real life，it takes months．But play continues nevertheless．

68．If you want to create a better and richer farm，you should do the following EXCEPT that   ____．

A．you have to work harder and harder

B．you should pay real—world money to advance in the game

C．you should invite your online friends and neighbors to play

D．you should develop your skills and befriend FarmVille neighbors

69．Which of the following statements is TRUE?

A．Most young girls are fascinated by the farming game．

B．Money Zynga has made is mostly spent on advertising campaign．

C．There is potential threat to the players and some players are misled by the advertisements．

D．The UK's first computer games addiction clinic was opened to help treat online players．

70．The purpose of the class action against Zynga and Facebook was to_____．

A．show that Zynga has an extremely tight relationship with Facebook

B．try to stop Zynga and Facebook from putting advertisements

C．attract more people to FarmVille game to plant crops

D．appeal to the public to order more goods or services