题目列表(包括答案和解析)
No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.
Let’s take a man we’ll call Mr. Fielder, for example. He did everything connected with farming. He planted seeds, tended the fields, and harvested and sold his crops. At the same time, he did many other jobs on the farm. However, he didn’t make the bricks for his house, grind the wheat for his flour, or cut his trees into boards. He also did not make the plows(犁), the work boots, or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.
Suppose there was another man we shall call Mr. Plowright. Using what he knew about farming and working with iron, Mr. Plowright invented a plow that made farming easier. Mr. Plowright did not really like farming himself and wanted to specialize in making really good plows. Perhaps, he thought, other farmers will trade what they grow for one of my plows.
How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door. It was probably all the information people needed to find Mr. Plowright and his really good plows.
Many historians believe that the first outdoor signs were used about five thousand years ago. Even before most people could read, they understood such signs. Shopkeepers would carve into stone, clay, or wood symbols for the products they had for sale.
A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people’s attention.
A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such a person to spread the news about their products. Often this primitive form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today’s world.
1.What probably led to the start of advertisement?
A．The discovery of iron. B．The specialization of labor.
C．The appearance of new jobs. D．The development of farming techniques.
2.To advertise his plows, Mr. Plowright__________.
A．praised his plows in public B．placed a sign outside the shop
C．hung an arrow pointing to the shop D．showed his products to the customers
3.The writer makes up the two stories of Mr. Fielder and Mr. Plowright in order to___________.
A．explain the origin of advertising B．predict the future of advertising
C．expose problems in advertising D．provide suggestions for advertising
4.In ancient Egypt, a crier was probably someone who_______________.
A．owned a ship
B．had the loudest voice
C．ran a shop selling goods to farmers
D．functioned like today’s TV or radio commercial
5.The last two paragraphs are mainly about_____________.
A．the history of advertising B．the benefits of advertising
C．the early forms of advertising D．the basic design of advertising
When you visit America, you will see the word Motel on signs and notice boards. It is made up of “motor” and “hotel” and it is really a hotel for people who arrive by car (how-ever, you don’t need a car to stay at one). You have to pay when you arrive for your room, which usually has a bath. Meals are not provided, but there will certainly be a cafeteria (自助餐馆). Americans eat a lot of salads and sandwiches. Along the main roads there are a lot of motels. Each tries to offer more than next. Some provide television in every bedroom; others have swimming pools; and so on. Motels are especially useful when you are in the country, far from a town or city. You will also find them in the big National Parks.
In these great National Parks, you may meet guests you don’t expect to see. An American friend told me a little story. In the middle of a moonless night she heard strange noises outside her motel window in the Yellowstone National Park in Wyoming. Thinking it might be a thief, she jumped out of bed, opened the door and crept towards a dark shadow. As she got close, she saw the thief. She was dreadfully frightened: it wasn’t a human thief — it was a big black bear. The bear was turning over some empty tins with its paw, looking for tasty bits of food. My friend decided to leave that particular thief alone!
There are also, of course, places called “rooming houses”, where they receive lodgers (房客). You will see such signs as Tourists or Rooms Rent, and you could try one of these. A word of warning — looking for a room in New York during the tourist season is like looking for gold on the moon!
Which of the following is TRUE about motels?
A. You can only find motels in the big National Parks.
B. They are free for people who arrive by car.
C. If you want to stay at a motel, you must have a car.
D. The word “motel” is formed by two words.
Which of the following is NOT provided by motels?
A. Baths. B. Swimming pools.
C. TV. D. Meals.
The underlined word “crept” in the second paragraph probably means “______”.
A. moved slowly B. rushed out
C. threw away D. ran fast
The second paragraph mainly tells us ______.
A. an interesting story
B. the experience of the author’s friend
C. we may meet animals in the National Parks
D. bears usually look for food at night
From the last paragraph, we can learn that in New York during the tourist season ______.
A. tourists can find gold there
B. tourists can have a sweet dream there
C. it is difficult to find a room there
D. there is warning for tourists to New York
When you visit America, you will see the word Motel on signs and notice boards. It is made up of “motor” and “hotel” and it is really a hotel for people who arrive by car (how-ever, you don’t need a car to stay at one). You have to pay when you arrive for your room, which usually has a bath. Meals are not provided, but there will certainly be a cafeteria (自助餐馆). Americans eat a lot of salads and sandwiches. Along the main roads there are a lot of motels. Each tries to offer more than next. Some provide television in every bedroom; others have swimming pools; and so on. Motels are especially useful when you are in the country, far from a town or city. You will also find them in the big National Parks.
In these great National Parks, you may meet guests you don’t expect to see. An American friend told me a little story. In the middle of a moonless night she heard strange noises outside her motel window in the Yellowstone National Park in Wyoming. Thinking it might be a thief, she jumped out of bed, opened the door and crept towards a dark shadow. As she got close, she saw the thief. She was dreadfully frightened: it wasn’t a human thief — it was a big black bear. The bear was turning over some empty tins with its paw, looking for tasty bits of food. My friend decided to leave that particular thief alone!
There are also, of course, places called “rooming houses”, where they receive lodgers (房客). You will see such signs as Tourists or Rooms Rent, and you could try one of these. A word of warning — looking for a room in New York during the tourist season is like looking for gold on the moon!
【小题1】Which of the following is TRUE about motels?
| A．You can only find motels in the big National Parks. |
| B．They are free for people who arrive by car. |
| C．If you want to stay at a motel, you must have a car. |
| D．The word “motel” is formed by two words. |
| A．Baths. | B．Swimming pools. |
| C．TV. | D．Meals. |
| A．moved slowly | B．rushed out |
| C．threw away | D．ran fast |
| A．an interesting story |
| B．the experience of the author’s friend |
| C．we may meet animals in the National Parks |
| D．bears usually look for food at night |
| A．tourists can find gold there |
| B．tourists can have a sweet dream there |
| C．it is difficult to find a room there |
| D．there is warning for tourists to New York |
When you visit America, you will see the word Motel on signs and notice boards. It is made up of “motor” and “hotel” and it is really a hotel for people who arrive by car (how-ever, you don’t need a car to stay at one). You have to pay when you arrive for your room, which usually has a bath. Meals are not provided, but there will certainly be a cafeteria (自助餐馆). Americans eat a lot of salads and sandwiches. Along the main roads there are a lot of motels. Each tries to offer more than next. Some provide television in every bedroom; others have swimming pools; and so on. Motels are especially useful when you are in the country, far from a town or city. You will also find them in the big National Parks.
In these great National Parks, you may meet guests you don’t expect to see. An American friend told me a little story. In the middle of a moonless night she heard strange noises outside her motel window in the Yellowstone National Park in Wyoming. Thinking it might be a thief, she jumped out of bed, opened the door and crept towards a dark shadow(阴影）. As she got close, she saw the thief. She was dreadfully frightened: it wasn’t a human thief — it was a big black bear. The bear was turning over some empty tins with its paw, looking for tasty bits of food. My friend decided to leave that particular thief alone!
There are also, of course, places called “rooming houses”, where they receive lodgers (房客). You will see such signs as Tourists or Rooms Rent, and you could try one of these. A word of warning — looking for a room in New York during the tourist season is like looking for gold on the moon!
1.Which of the following is TRUE about motels?
A．You can only find motels in the big National Parks.
B．They are free for people who arrive by car.
C．If you want to stay at a motel, you must have a car.
D．The word “motel” is formed by two words.
2.Which of the following is NOT provided by motels?
A．Baths. B．Swimming pools. C．TV. D．Meals.
3.The underlined word “crept” in the second paragraph probably means “______”.
A．moved slowly B．rushed out C．threw away D．ran fast
4.The second paragraph mainly tells us ______.
A．an interesting story
B．the experience of the author’s friend
C．we may meet animals in the National Parks
D．bears usually look for food at night
5.From the last paragraph, we can learn that in New York during the tourist season ______.
A．tourists can find gold there
B．tourists can have a sweet dream there
C．it is difficult to find a room there
D．there is warning for tourists to New York
No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.
Let’s take a man we’ll call Mr. Fielder, for example. He did everything connected with farming. He planted seeds, tended the fields, and harvested and sold his crops. At the same time, he did many other jobs on the farm. However, he didn’t make the bricks for his house, grind the wheat for his flour, or cut his trees into boards. He also did not make the plows(犁), the work boots, or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.
Suppose there was another man we shall call Mr. Plowright. Using what he knew about farming and working with iron, Mr. Plowright invented a plow that made farming easier. Mr. Plowright did not really like farming himself and wanted to specialize in making really good plows. Perhaps, he thought, other farmers will trade what they grow for one of my plows.
How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door. It was probably all the information people needed to find Mr. Plowright and his really good plows.
Many historians believe that the first outdoor signs were used about five thousand years ago. Even before most people could read, they understood such signs. Shopkeepers would carve into stone, clay, or wood symbols for the products they had for sale.
A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people’s attention.
A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such a person to spread the news about their products. Often this primitive form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today’s world.
【小题1】What probably led to the start of advertisement?
| A．The discovery of iron. | B．The specialization of labor. |
| C．The appearance of new jobs. | D．The development of farming techniques. |
| A．praised his plows in public | B．placed a sign outside the shop |
| C．hung an arrow pointing to the shop | D．showed his products to the customers |
| A．explain the origin of advertising | B．predict the future of advertising |
| C．expose problems in advertising | D．provide suggestions for advertising |
| A．owned a ship |
| B．had the loudest voice |
| C．ran a shop selling goods to farmers |
| D．functioned like today’s TV or radio commercial |
| A．the history of advertising | B．the benefits of advertising |
| C．the early forms of advertising | D．the basic design of advertising |
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