It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.
But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.
On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.
The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”
Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.
Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.
The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.
The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.
For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.
Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.
【小题1】Who is to blame for the tragedy of Changchun infant according to the passage?

A．The baby’s father	B．Buick and Hyundai dealership
C．Weibo	D．Not clear

【小题2】Which of the following statements is correct?

A．The missing infant was found alive in the stolen car.

B．Micro blog marketing of tragic infant death fuels firestorm of criticism.

C．People can’t see the two posts any more because they were deleted.

D．The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car.

【小题3】What does the underlined word – “despicable” in paragraph 4 mean?

A．Immoral

B．Important

C．Distinguished

D．Considerable

【小题4】The reason why Hyundai’s post was worse than Buick’s is that _________.

A．Hyundai dealership didn’t make an apology on Weibo

B．Buick dealership expressed its deeply sympathy and condolences

C．Hyundai’s post was made after people knew the infant had died

D．Buick’s car was more advanced on its GPS system

【小题5】In the last paragraph, the author encourages people _____________.

A．not to sink below the moral bottom line

B．not to sympathize our fellow man

C．to think twice before making decision

D．to magnify the mistakes people make

In 1883. John Roebling was inspired by an idea to build a spectacular bridge connecting New York with the Long Island. However, bridge building experts throughout the world thought this was an impossible feat and told Roebling to forget the idea, but Roebling could not ignore the vision he had in his mind of this bridge. After much discussion and persuasion he managed to convince his son Washington, an up and coming engineer, that the bridge in fact could be built.

    The project started well, but when it was only a few months underway a tragic accident on the site took the life of John Roebling. Washington was injured and left with a certain amount of brain damage, which resulted in him not being able to walk or talk or even move.

    "We told them so." "Crazy men and their crazy dreams.'' "It's foolish to chase wild visions." Evcryone had a negative comment to make and felt that the project should be scrapped since the Roeblings were the only ones who knew how the bridge could be built. In spite of his handicap, Washington was never discouraged.

    One day he was lying on his bed in hospital, seeing the sky and the tops of the trees outside for just a moment with the sunlight streaming through the windows, and a gentle breeze bowing the  flimsy white curtains apart when an idea hit him. He decided to make the best use of the only finger  he could move. Thus, he slowly developed a code of communication with his wife.

    He touched his wife's arm with that finger, indicating to her that he wanted her to call the engineers again. Then he used the same method of tapping her arm to tell the engineers what to do. It seemed foolish but the project was under way again.

    For 13 years Washington tapped out his instructions with his finger on his wife's arm until the bridge was finally completed.

1.Which of the following is true of Washington and his father?

A. They are hardworking and courageous.

B. They are stubborn and bold.

C. They are creative and persistent.

D. They are curious and modest.

2. In the third paragraph, the underlined phrase''wild vision" refers to______.

A. the tragic accident               B. the building of the bridge

C. the brain damage                D. the discussion and persuasion

3. What can we learn about Washington's wife?

A. She could understand Washington and helped him a lot.

B. She cnuldn't understand him but took good care of him.

C. She didn't like Washington's idea about building the bridge.

D. She took the responsibility to continue building the bridge.

4.From the passage, we know that_______when Roebling proposed building the bridge.

A. people all over America supported him

B. almost no bridge experts in the world supported him

C. his friends were strongly in favor of his idea

D. many people considered it would be a great fe

5. The passage suggests that______.

A.NO pains, no gains.

B.Many hands make light work.

C. A lighted heart is a good medicine.

D. Passion creates wonder.

 

The world’s biggest Internet search engine, Google, has proven once again to be king of the Web. Users can download “Google Wi-Fi” software and then enjoy free Wi-Fi service available in some US cities since last Tuesday.
Wi-Fi is short for “Wireless Fidelity”(无线上网). It allows laptop computers and personal digital assistants to connect to the Internet at high speed by radio sigal.
A person with a Wi-Fi enabled computer can connect to the Internet when near one of the network’s access points. The place covered by one or several access points is called a hotspot. Google had already set up two “hotspots” in the US city of San Francisco which provide a free Wi-Fe service.
The Wi- Fi technology even allows users to enjoy a free Internet phone service. Some scientists argue that Wi-Fi may replace mobile phone networks.
Wi-Fi is stioo limited to a few cities, where there are “ hotspots”. But its capability(容量) of sending information has already done better than that of the mobile phone network, even that of 3G (Third Generation telecommunication technology). Some scientists have started to call Wi-Fi 4G.
In addition to a high speed Internet connection, Fi-Fi has other advantages compared to mobile phones. We-Fi is global. The same Wi-Fi system works in different countries around the world. Different from using cell phones, you don’t need to change computers to use Internet phones when you go to other places and most importantly, many Internet phones cost you nothing at all.
【小题1】 Wi-Fi is not available in cities without_____.

A．a computer

B．a radio

C．a hotspot

D．a cell phone

【小题2】 Which of the following is NOT the advantage of Wi-Fi?
A. The high speed Internet connection.   B. Many free Internet phones.
B. Using the same computers for Internet phones when you go to other places. C. Used in all the US cities.
【小题3】 Some scientists started to call Wi-Fi 4G, because_____.

A．it is the product of the Google”s 4th generation.

B．it is more capable of sending information than the mobile phone network.

C．it has been used by more than four generations.

D．Wi-Fi will surely take the place of the mobile phone network.

【小题4】. Which of the following is the best title?
A.Third Generation Telecommunication Technology
B. Free Call Service
C.Google Launches Free Wi-Fi Service
D.Free Wi-Fi Service across the U.S.A.

The world’s biggest Internet search engine, Google, has proven once again to be king of the Web. Users can download “Google Wi-Fi” software and then enjoy free Wi-Fi service available in some US cities since last Tuesday.

  Wi-Fi is short for “Wireless Fidelity”(无线上网). It allows laptop computers and personal digital assistants to connect to the Internet at high speed by radio sigal.

  A person with a Wi-Fi enabled computer can connect to the Internet when near one of the network’s access points. The place covered by one or several access points is called a hotspot. Google had already set up two “hotspots” in the US city of San Francisco which provide a free Wi-Fe service.

  The Wi- Fi technology even allows users to enjoy a free Internet phone service. Some scientists argue that Wi-Fi may replace mobile phone networks.

  Wi-Fi is stioo limited to a few cities, where there are “ hotspots”. But its capability(容量) of sending information has already done better than that of the mobile phone network, even that of 3G (Third Generation telecommunication technology). Some scientists have started to call Wi-Fi 4G.

  In addition to a high speed Internet connection, Fi-Fi has other advantages compared to mobile phones. We-Fi is global. The same Wi-Fi system works in different countries around the world. Different from using cell phones, you don’t need to change computers to use Internet phones when you go to other places and most importantly, many Internet phones cost you nothing at all.

1. Wi-Fi is not available in cities without_____.

 A. a computer   B. a radio   C. a hotspot   D. a cell phone

2. Which of the following is NOT the advantage of Wi-Fi?

A.  The high speed Internet connection.   B. Many free Internet phones.

B.  Using the same computers for Internet phones when you go to other places. C. Used in all the US cities.

3. Some scientists started to call Wi-Fi 4G, because_____.

A.it is the product of the Google”s 4^th generation.

B..it is more capable of sending information than the mobile phone network.

C.it has been used by more than four generations.

D.Wi-Fi will surely take the place of the mobile phone network.

4.. Which of the following is the best title?

A.Third Generation Telecommunication Technology

B. Free Call Service

C.Google Launches Free Wi-Fi Service

D.Free Wi-Fi Service across the U.S.A.

 

 

The world’s biggest Internet search engine, Google, has proven once again to be king of the Web. Users can download “Google Wi-Fi” software and then enjoy free Wi-Fi service available in some US cities since last Tuesday.

  Wi-Fi is short for “Wireless Fidelity”(无线上网). It allows laptop computers and personal digital assistants to connect to the Internet at high speed by radio sigal.

  A person with a Wi-Fi enabled computer can connect to the Internet when near one of the network’s access points. The place covered by one or several access points is called a hotspot. Google had already set up two “hotspots” in the US city of San Francisco which provide a free Wi-Fe service.

  The Wi- Fi technology even allows users to enjoy a free Internet phone service. Some scientists argue that Wi-Fi may replace mobile phone networks.

  Wi-Fi is stioo limited to a few cities, where there are “ hotspots”. But its capability(容量) of sending information has already done better than that of the mobile phone network, even that of 3G (Third Generation telecommunication technology). Some scientists have started to call Wi-Fi 4G.

  In addition to a high speed Internet connection, Fi-Fi has other advantages compared to mobile phones. We-Fi is global. The same Wi-Fi system works in different countries around the world. Different from using cell phones, you don’t need to change computers to use Internet phones when you go to other places and most importantly, many Internet phones cost you nothing at all.

Wi-Fi is not available in cities without_____.

 A. a computer   B. a radio   C. a hotspot   D. a cell phone

Which of the following is NOT the advantage of Wi-Fi?

The high speed Internet connection.   B. Many free Internet phones.

Using the same computers for Internet phones when you go to other places. C. Used in all the US cities.

Some scientists started to call Wi-Fi 4G, because_____.

A.it is the product of the Google”s 4^th generation.

B..it is more capable of sending information than the mobile phone network.

C.it has been used by more than four generations.

D.Wi-Fi will surely take the place of the mobile phone network.

. Which of the following is the best title?

A.Third Generation Telecommunication Technology

B. Free Call Service

C.Google Launches Free Wi-Fi Service

D.Free Wi-Fi Service across the U.S.A.