26.Eyes are known a powerful part of human body. A.being B.having been C.to be D.to have been 查看更多

 

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Eyes are known        a powerful part of human body.

A. being           B. having been     C. to be           D. to have been

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阅读理解。
     Honesty is the best policy, as the English saying goes. Unfortunately, honesty often leaves us when no
one is watching, British psychologists reported last week.
Researchers at UK's Newcastle University set up an experiment in their psychology department's coffee
room.
     They set a kettle, with tea, coffee and milk on the counter and hung up a sign listing the price for drinks. People helping themselves to a cup of tea were supposed to put a few cents in the box nearby.
     The scientists hung a poster above the money box, and changed each week between pictures of
gazing (注视的) eyes and pictures of flowers. The researchers found that staff paid 2.76 times more for
their drinks when the image of the eyes was hung.
     "We were shocked by the size of the effect," said Gilbert Roberts, one of the researchers.
     Eyes are known to be a powerful perceptual (知觉的) signal for humans, scientists say.
     "Even though the eyes were not real, they still seemed to make people behave more honestly," said
Melissa Bateson, a behavioral biologist and leader of the study.
     Researchers believe the effect throws light on our evolutionary(进化的) past. It may arise from
behavioral characteristics that developed when early humans formed social groups to increase their
chances of survival. For social groups to work, individuals had to co-operate, rather than act selfishly.
"There's an argument that if nobody is watching us, it is in our interests to behave selfishly. But when
we're being watched we should behave better. So people see us as co-operative and behave the same
way towards us," Bateson said.
     The new finding indicates that people have a striking response to eyes. That might be because eyes
and faces send a strong biological signal we have evolved to respond to, Bateson said.
     The finding could be put to practical use. For example, images of eyes could ensure ticket sales on
public transport and improve surveillance(监视) systems to deter antisocial (反社会) behaviour.
1. The story is written mainly to __________.
A. warn you to behave honestly whether you are alone or not
B. explain the root of cheating in exams with no teachers present
C. describe how the experiment in Newcastle University worked
D. inform us of a strong reaction that people have to eyes
2. The experiment carried out in Newcastle University made researchers think that _______.
A. honesty is not the best policy
B. evolution has a big influence on our behavior
C. humans have to form social groups to survive
D. people are more relaxed when not being watched
3. From the text, we know that ________.
A. no one acts selfishly when being watched
B. the function of eyes is not only biological but social
C. the image of eyes worked as well as the picture of flowers
D. a waiter was there serving people drinks in the experiment  

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[1] Look at the center circles of Diagram A and Diagram B. Which of the centre circles looks larger?
[2] Take a first look and you probably think that the centre circle in Diagram A is smaller than that in Diagram B. In fact, they are exactly the same size.
[3]Then look at the picture on the right.What do you see? A vase? Or two faces? Does the picture change quickly from one to the other again and again? Maybe or maybe not, but you can see them at the same time.
[4]“What’s happening? Is something wrong with my eyes?” You may wonder at what you see. Don’t worry. Here is how it goes:
[5]When we look at things, our eyes send messages to our brains and then our brains interpret (解释) the information. However, sometimes our brains interpret the received information in a wrong way. It seems that our eyes are playing a joke on us. This often happens and we call it “Visual illusion(幻觉)”.
[6] Movie makers often make use of illusions. They make the objects around actors much smaller or bigger than usual. This makes us believe that the actors are much larger or smaller than they usually are. The movies Jurassic Park and Honey J shrunk the kids just make use of illusions.
66. In which column of a magazine can you read the above text?
A. Culture.          B. Science.     C. Humour.    D. Education.
67. The centre circle in Diagram A looks smaller than that in Diagram B, That’s because____.
A. something is wrong with our eyes
B. the two circles are not of the same size
C. our brains interpret the information wrongly
D. pictures change quickly from one to the other
68. In the picture on the right, it seems that Line AB is shorter than lane
CD, but in fact lane AB is as long as Line CD. Which paragraph
can explain what has happened to our eyes?
A. The second one.             B. The third one.
C. The fifth one.                    D. The sixth one.
69. What’s the right order according to the text?
a. We look at things with our eyes.      
b. Our brains interpret the messages.
c. Our brains tell us what we have seen.  
d. Our eyes send messages to our brains.
A. a-d-b-c     B c-a-b-d       C a-c-d-b       D. b-e-a-d
70. Movie makers make use of visual illusions to        .
A. help the actors look better             B. make the actors much braver
C. help the actors become stronger      D. make the actors seem different in size

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 They only hear while their hands and eyes are_________ occupied.
   A  other than            B. no other than         C. otherwise     D. other ways

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On hearing the words “Just do it!”,you will know there is a Nike product nearby.If it’s “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink.

    An advertising slogan(广告标语)is to a brand what eyes are to a personThe slogan helps people understand the brand better by telling them what it wants to sell to its customers.Good slogans 1eave a message inside people’s minds.It’s almost certain that every brand has a popular slogan.

    Here are a few examples:   

    “Just do it!”一This slogan speaks out to teens.It tells them to do something,but only if they think it’s worth it.And if so,why not do it wearing Nike?  “Always Coca-Cola.”一Coke’s slogans change every few years,but this one has enjoyed lasting popularity because it shows the brand’s spirit.It seems to say “coke is the only drink there is;there are no other forms of drinks.”   

  “Share moments,share life.”——This slogan from Kodak connects photos and beauty.It asks people to remember the happy moments in life by taking photos of them—using Kodak film of course! 

1.what would be the best title for the text?

 A.Just Do It!   

 B.Slogan And Brand   

 C.Famous slogans   

 D.What Is A Good slogan?   

2.which of the following can best explain the underlined sentence ?(Para.2)  

 A.A good advertising slogan should draw people’s attention.   

 B.A brand should have an advertising slogan just as people have eyes.   

 C.An advertising slogan is as important to a brand as eyes are to a person.

D.An advertising slogan acts as the eyes of a brand

3.The word “them’’ in the last paragraph refers to

A.people                                B.the happy moments

C.photos and beauty                     D.Kodak film

 

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