Open today’s newspaper. What do you see? Ads! Look through a magazine. More Ads! Turn on TV, still more ads! Everywhere you look, someone has something to tell.Here are some ways ads get us to buy.
Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drink? These people may be famous. But they may not know about what they are selling.
Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use bright and white,” He says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.
Does soap have anything to do with a pretty child? Not much. But ads may show their product with something nice such as the sun, the flowers and so on. Such an ad is about feelings rather than facts.
Ads are full of strong words, and words like “new” and “improved” have power. They can help a produce sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.
Some ads make promise. But can they keep them? No.
Some ads use our fear of being too late. “Buy now!” They say, “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think.
All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.
【小题1】Some stars appear in the ads because_________.

A．they know every product well

B．they are famous

C．they are all experts

D．they all like white coats

【小题2】According to the passage, we know that “Spring Rain” is the name of ______.

A．a kind of soap	B．a kind of car
C．a kind of medicine	D．a kind flower

【小题3】The writer thinks the words and the pictures in the ads________.

A．tell us a story	B．always make us strong
C．sometimes fool us	D．keep promises

If you open today’s newspaper, what do you see? Ads! Look through a magazine. More ads! Turn on the TV. Still more ads! Everywhere you look, someone has something to sell.

      Here are some ways ads get us to buy. Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drinks? There people may be famous, but they may not know about what they are selling.

      Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use Bright and White,” he says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.

      Does soap have anything to do with a pretty child? But ads may show their product with something nice, such as the sun, the flowers and so on. Such an ad is about feelings rather than facts. Ads are full of strong words. Words like “new” and “improved” have strong influence. They can help a product sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.

      Some ads make promises（承诺）. But can they keep them? No. Some ads use our fear of being too late. “Buy now!” they say. “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think. All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.

1.Why do famous people appear in ads?

      A. Because they know every product well.

      B. Because they want to serve the people.

      C. Because they can make money from the ads.

2.The underlined word “expert” in Paragraph Three probably means _____.

      A.主持人                   B.专家                      C.演员

3.According to the passage, which of the following is NOT true?

      A. The famous people may not know about what they are selling.

      B. Some ads make promises to people and they can keep them.

      C. Ads are full of strong words, such as “new” and “improved”.

4.According to the passage, we know that “Tiger” might be the name of _____.

      A. a kind of car            B. a kind of computer   C. a kind of soap

5.What does the writer want to tell us?

      A. We should not always believe the ads.

      B. We should buy things that ads ask us to buy.

      C. We should think about ads before buying things.

 

Sometimes, even the best friends have fights. They disagree with each other and begin to argue. Sometimes, they even stop talking to each other. What can be done to help the two friends make up? Finding a good friend who knows both of them very well to be a peacemaker is a good way. Maybe one day you will be a peacemaker for your good friends. Here are some useful communication strategies for you to use.

State your feelings clearly but don’t criticize them. Begin with “I feel” instead of “You always…”.

Don’t stop or finish the other person’s sentences.

Listen carefully to what the other person is saying. Try to see the other person’s side of the disagreement.

Look the other person in the eyes when you are talking.

Ask questions to make sure that you understand them.

Repeat the other person’s ideas as you understand them.

Never put anyone down. Saying things like “You’re stupid” makes communication difficult.

Try to find a solution that makes the two friends happy. Never decide who is right and who is wrong. Instead, help them to find their own “win-win” solution. A “win-win” solution allows each of them to feel good. In this way, their friendship can be continued.

1.Which of the following is the suitable language for a peacemaker?

A. “I feel …”           B. “You always…”        C. “You are stupid.” D. “You are wrong.”

2.How should the peacemaker behave when talking with the two friends?

    A. Stop the other person’s sentences in time.      

B. Repeat his own ideas to make himself understood.

    C. Listen to the other person carefully and ask some questions.

    D. Don’t look at the other when you are talking.

3.What does the phrase “put anyone down” mean in the article?

    A. 令人失望         B. 提醒人           C. 把人放下         D. 羞辱人

4.How do you understand a “win-win” solution?

    A. It is a way that helps make new friends.

    B. It is a way that makes both people pleased.

    C. It is a way that tells who is right and who is wrong.

    D. It is a way to understand a person.

 

One night, I wondered what it would be like if I only asked questions. I decided that no matter what anyone said to me the next day, I would reply only with   36 .
I loved to read about scientists and their discoveries, and I knew that scientists always started their research with a question. I hoped that I could become a scientist. Maybe by asking questions, I could train my mind to be   37 .
I survived the morning easily. “Is there any egg?” I answered when my mother asked what I wanted for breakfast. “Is this seat taken?” I asked when my friend Mike asked where he was going to   38  on the bus.
In the classroom, Mr. Black spoke slowly and clearly while I listened carefully. The problem had been part of my homework the night before. I wrote the answer on the board, “Could the answer be 361?”
Mr. Black smiled and nodded. I thought,“How did I   39  to get through that?” I almost laughed because asking questions really was starting to become a   40 .
I thought I had made it safely through the whole day,   41  what I had come to consider my experiment blew up at the dinner table when my dad asked me about my day. “What do I always do?” I replied.
My parents looked at each other. My father   42  again. “Well, I hope you went to school,” he said.
“Uhhh … why would you think otherwise?” I asked. My parents exchanged another   43   
and were becoming annoyed.
“Do you think questions are a good way to train your mind to be active?” I asked.
“It   44  the question,” said my father. “Some questions are asked for   45  information. Those are good mind-training questions. Sometimes, people use questions to get the other person to say something. Sometimes people ask questions to get someone to agree with them. Those questions don’t really achieve anything.”
“I guess my experiment didn’t work,” I said, and I told my father about my   46 .
“I think it worked   47 !” my father said. “You made a discovery, didn’t you? What matters is that you have put your idea into practice.”                              

【小题1】

A．actions B．answers C．gestures D．questions

【小题2】

A．deep B．free C．quick D．strong

【小题3】

A．get B．sit C．come D．take

【小题4】

A．fail B．have C．want D．manage

【小题5】

A．habit B．step C．goal D．rule

【小题6】

A．or B．so C．but D．and

【小题7】

A．tried B．asked C．guessed D．ordered

【小题8】

A．look B．word C．mind D．topic

【小题9】A. refers to            B. belongs to     C. puts on        D. depends on

【小题10】

A．sending B．finding C．sharing D．keeping

【小题11】

A．test B．idea C．plan D．wonder

【小题12】

A．slowly B．safely C．perfectly D．properly

Sometimes, even the best friends have fights. They disagree with each other and begin to argue. Sometimes, they even stop talking to each other. What can be done to help the two friends make up? Finding a good friend who knows both of them very well to be a peacemaker is a good way. Maybe one day you will be a peacemaker for your good friends. Here are some useful communication strategies for you to use.
State your feelings clearly but don’t criticize them. Begin with “I feel” instead of “You always…”.
Don’t stop or finish the other person’s sentences.
Listen carefully to what the other person is saying. Try to see the other person’s side of the disagreement.
Look the other person in the eyes when you are talking.
Ask questions to make sure that you understand them.
Repeat the other person’s ideas as you understand them.
Never put anyone down. Saying things like “You’re stupid” makes communication difficult.
Try to find a solution that makes the two friends happy. Never decide who is right and who is wrong. Instead, help them to find their own “win-win” solution. A “win-win” solution allows each of them to feel good. In this way, their friendship can be continued.
【小题1】Which of the following is the suitable language for a peacemaker?

A．“I feel …”

B．“You always…”

C．“You are stupid.”

D．“You are wrong.”

【小题2】How should the peacemaker behave when talking with the two friends?

A．Stop the other person’s sentences in time.

B．Repeat his own ideas to make himself understood.

C．Listen to the other person carefully and ask some questions.

D．Don’t look at the other when you are talking.

【小题3】What does the phrase “put anyone down” mean in the article?

A．令人失望

B．提醒人

C．把人放下

D．羞辱人

【小题4】How do you understand a “win-win” solution?

A．It is a way that helps make new friends.

B．It is a way that makes both people pleased.

C．It is a way that tells who is right and who is wrong.

D．It is a way to understand a person.