The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in the everyone’s mind.

In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is. In the car industry. Some successful names for cars have powerful associations （联系）.The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image（形象）in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge （要价）up to $100,000 a word for their creations. But it’s worth it. Successful companies know how important the right brand names are for their development.

1.Why are trade names protected by law in many countries?

A. To make companies pay for naming service.

B. To help people choose the best products

C. To present good images of the products.

D. To prevent good images from being copied

2.What can we learn from the passage?

A. Many companies care about the cost of finding the right names

B. Creative trade names can help companies to have a larger sale

C. The government often does business with naming companies

D. It is considered necessary for cars to be names after animals

3.What’s the best title for the passage?

A. The Business of Names

B. The Development of Names

C. The Rules of Naming Business

D. The Methods of Choosing Names

请根据每个人的需要，选择适合他们的选项。

1.George passed the entrance exam and was admitted (允许进入) to a famous university. These days, his father is looking for a mobile phone for him so as to keep in touch with him closely.

2.Tom is a senior middle school student. He likes sports very much and plays basketball every afternoon. He wants to buy a pair of shoes after school.

3.There’s a party this evening for Mary’s 15^th birthday. Her family are getting ready for it. Her sister’s job is to buy some drinks.

4.Joan doesn’t want to forget the past, especially the happy moments.

5.Bill traveled a lot when he was younger. Now he has stopped his work, he enjoys reading about foreign people, places and customs.

A．“Just do it!” --- This slogan speaks out to teens. It tells them to do something, if they think it’s worth it. And if so, why not do it wearing Nike?

B．“Share moments, share life.” --- This slogan from Kodak connects photos and beauty. It asks people to remember the happy moments in life by taking photos of them- using Kodak film(胶卷）of course.

C．There are some public service advertisements (PSAS) that educate people about public service projects, such as Project Hope. Its slogan is “Project Hope --- Schooling Every Child.”

D．“Always Coca-Cola” --- Coke’s slogan change every few years, but this one had enjoyed a lasting popularity because it shows the brand’s spirit. It seems to say “Coke is the only drink; there are no other forms of drink.”

E. On hearing the slogan” Make yourself heard “, you will know there is the Ericsson product for you to call anyone.

F. One magazine ad says “Make me your window on the world!” the advertisers say that the weekly magazine can bring the world to your home. Have you ever wondered what the Chinese eat for breakfast? Did you know that the Sahara Desert is getting bigger every year? This fascinating magazine, full of color pictures, is your window on the world.

A woman was collecting money for a church charity. The money she collected was going to be given to poor children who had no parents to take care of them. She went from apartment to apartment and from house to house. She knocked on doors and asked for money. She always said the same thing, “Good morning, I’m collecting money for a church charity. Please give generously. We need $ 5000.” Then she held out a collecting box. Most people put a few coins in the box. An artist lived in one of the apartments. He opened the door to her, “Good morning,” she said, “I’m collecting money for a church charity. Please give generously. We need $ 5000.” The artist thought for a moment, and then he said, “I’m sorry, but I don’t have any money. However, I’ll give you a painting. It’s worth $ 400.” The woman thanked the artist and took the painting away. A week later she called on him again. “I’m sorry to trouble you again,” she said, “but we still need more money. We need another $ 100. Can you help?” “Of course,” the artist said, “I’ll increase the value of my painting to $ 500.”

阅读短文，判断句子正（T）、误（F）。

（   ）1．Some people gave the woman $ 500 for the charity.

（   ）2．Everyone gave her money for the charity.

（   ）3．An artist gave her a painting.

（   ）4．The woman collected $ 5000 in one morning.

（   ）5．The artist gave the woman some more money.