题目列表(包括答案和解析)
The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.
In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.
【小题1】Why are trade names protected by law in many countries?
| A．To make companies pay for naming service. |
| B．To help people choose the best products. |
| C．To present good images of the products. |
| D．To prevent good images from being copied. |
| A．The Importance of Right Brand Names | B．The Development of Names |
| C．The Rules of Naming | D．The Methods of Choosing Names |
Several years ago， a television reporter was talking to three of the most important people in America. One was a very rich banker, another owned one of the largest companies in the world, and the third owned many buildings in the center of New York.
The reporter was talking to them about being important. “How do we know if someone is really important?” the reporter asked the banker. The banker thought for a few moments and then said,” I think anybody who is invited to the Whiter House to meet the President of the United States is really important. ”
The reporter then turned to the owner of the very large company. “Do you agree with that?” she asked. The man shook his head, “No. I think the President invites a lot of people to the White House. You’d only be important if while you were visiting the President, there was a telephone call from the president of another country, and the President of the US said he was too busy to answer it. ”
The reporter turned to the third man. “Do you think so?” “No, I don’t.” he said. “I don’t think that makes the visitor important. That makes the President important. ” “Then what would make the visitor important?” the reporter and the other two men asked.
“Oh, I think if the visitor to the White House was talking to the President and the phone rang, and the President picked up the receiver, listened and then said, “It’s for you.”
1.There are _______ in this passage.
A. two men and two women B. three men and one woman
C. three women and one man D. four women
2.The banker thought _______.
A. he was really important because he was a rich banker
B. the visitor to the White House was really important
C. the visitor who met the President of the United States
D. the reporter was really important
3. The owner of many buildings thought _______.
A. he was really important because he owned many buildings in the center of New York
B. the owner of the very large company was really important
C. the visitor was really important if he was talking to the President and the President received a telephone call for the visitor
D. the person who worked in the White House was really important
| Pick-a-Pet Checklist（清单） | ||
| Pets | Good Points | Bad points |
| Rabbit | Easy to keep Enjoy being petted Good to hold | Hard to house train Drop lots of hair Easily upset by high temperature |
| Raccoon | Can be very interesting Can be friendly when young | Against the law to keep in many states in the U.S. Can get unkind when older |
| Cat | Easy to feed & care for Can live indoors or out Fun to hold Very friendly | May scratch furniture Little pans can be messy May kill birds May make you sneeze |
| Dog | Come in many sizes Can live indoors or out Fun to love & play with Very friendly Can give safety | Can be smelly ,messy ,noisy Need to be licensed& trained May make you sneeze May bite(咬)if angry Need lots of attention |
Right in the middle of the town are some long ponds(水池). They are only about half a foot deep. The men of Symi dug out the earth to make the ponds.
Over each pond is a low cover. It is made of glass that you can see through.
At night, sea water is taken into the ponds. The next day, the hot sun shines through the covers. The sun light turns the water into vapor(水蒸气) and the vapor goes up from the ponds. The salt is left behind.
As it goes, the vapor became mist. On the inside of each cover, the little drops of mist run together to make big drops. These drops run down the sides of the cover, filling other ponds with fresh water.
The salt left in the ponds is washed out each night. Then more sea water is taken in. The factory is ready for the next day's work. The covers and other parts of the factory cost very little. Sea water and sun cost nothing. Most people of Symi are poor. So to them this new way of getting fresh water seems wonderful.
1. Where are the little drops made into big drops?
A. On the inside of the covers.
B. In the ponds with fresh water.
C. On the walls of the salt water ponds.
D.Between the fresh water and the salt water.
2.The men of Symi dug some long ponds .
A. in order to keep sea water
B. in order to get hot water inside
C. in order to fill them with fresh
D. in order to get fresh water
3.Which picture shows the right way to get fresh water in Symi?
|
4.Which of the following is NOT true?
A. The sea water is taken into the ponds at night every day.
B. There is a very big river running through the town to the sea.
C. The people in Symi can get fresh water from the factory.
D. People may see the water in the ponds through the cover.
Can you remember a world before the Internet? If you answer is “no,” then you are probably a millennial. Millennials are the new generation of young Americans. They were born between 1982 and 1992. There are 33 million of them, and they are just starting to enter the workforce(劳动力). Many experts believe that millennials are different from young Americans of past generations. They also believe that millenials will change the workforce in important ways.
How are millennials different? They are the first generation born in the computer age. The internet has always been a part of their lives. They spend about 16 hours a week on the Internet, and this doesn’t include e-mail. And they spend 72 hours a week using other electronic media(媒体), including mobile phones and video games. They are “nation speakers” of the language of the computer age. People who were born earlier will never be native speakers of that language. Why not? They did not grow up “speaking” it.
How will millennials change the workforce? To answer that question, it is important to understand how millennials use the Internet. They use the Internet to communicate. They visit website such as FaceBook and MySpace every day. They share(分享)ideas, music, information, games, and friendships with people all over the world. When they start working, they will want to share their work and ideas with others.
It is also important to understand the way millennials grew up. Thair parents and teachers gave them a lot of attention. They taught them that their opinions were valuable(有价值的). As a result, amny millennials are very cinfident. At work, they will expect their co-workers and bosses to listen to their opinions.
Millennials also grew up with a lot of structure in their lives. Many of them went to school from the age of two or three and played on sports teams. At work, they will expect the rules to be clear. They will also expect a strong but fair boss, like a coach on a sports team. They will follow the person in charge (主管) if he or she is fair. But they will not follow an unfair boss. They will also expect their work to be fun and creative, similar to their experience on a sports team.
These are a few of the changes that experts believe millennials will bring to the American workforce. But the world is changing very fast. There will probably be more changes that are difficult to imagine today.
【小题1】According to the first paragraph of the passage, which of the following is NOT true?
| A．Millennials belong to a new generation. |
| B．Millennials were born about ten years ago. |
| C．Millennials are entering the workforce. |
| D．Millennials know little about the world before the Internet. |
| A．Millennials can speak a better native language. |
| B．Millennials grow up with computers and Internet. |
| C．Millennials use mobile phones and e-mails often. |
| D．Millennials spend long hours playing video games. |
| A．Because they know how to use the Internet to make new friends. |
| B．Because they understand how to communicate with new friends. |
| C．Because they grow up sharing ideas, music, information, games, and friendships with others by the Internet. |
| D．Because the Internet can provide all the information they need. |
| A．Millennials grow up with more attention from their parents and teachers. |
| B．Many millennials are showing more confident than others at work. |
| C．Many millennials give more valuable opinions to their co-workers and bosses. |
| D．Many of the millennials have had fun and creative experiences when they are on sports teams. |
| A．the number of the millennials had come to 33 million by the end of 1982 |
| B．most of the millennnials learn native computer language in schools. |
| C．millennials require their bosses to be healthier and the rules clearer at work |
| D．more changes will probably be brought to the American workforce by millennials |
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