Never go into a supermarket hungry! This is a good piece of advice. If you go shopping for food before lunchtime, you’ll probably buy more than you plan to. Unfortunately, however, just this advice isn’t enough for shoppers these days. Modern shoppers need an education in how and how not to buy things at the store. First, you check the weekly newspaper ads. Find out the items that are on sale and decide if you really need these things. In other words, don’t buy anything just because it’s cheaper than usual! Second, never let “New and Improved!” or “All Natural” on the front of a package influence you. Instead, read the list of contents on the back. Third，compare prices: that is, you should examine the prices of both different brands(品牌)and different sizes of the same brand.

Another suggestion for shoppers is to buy ordinary items instead of famous brands. Ordinary items in supermarkets come in plain packages. These products are cheaper because producers don’t spend much money on packing or advertising. However, they are still of high quality. In the same way, in buying clothes, you can often find high quality and low prices in brands that are not famous. Shopping in discount clothing stores can help you save a lot of money. Although these stores aren’t very attractive, and they usually do not have individual dressing rooms, not only are the prices low, but you can often find the same famous brands that you find in high-priced department stores.

Wise shoppers read magazine ads and watch TV commercials(商业广告)，but they do this with one advantage: knowledge of the psychology behind the ads. In other words, will-informed shoppers watch for information and check for misinformation. They ask themselves questions: Is the advertiser hiding something in small print at the bottom of the page? Is there any real information in the commercial, or is the advertiser simply showing an attractive image? With the answers to these questions, shoppers can make a wise choice.

1. The author gives ________ suggestions to the shoppers in the passage.

   A. Three      B. Four     C. Five     D. Six

2.We can learn from the passage that ____________________.

A. ordinary items are not so attractive because of the lower prices .

B. we can’t buy items with words like “New and Improved” or “All Natural”.

 C. the advertisers are always showing misinformation in the commercial.　

D. the quality of ordinary items can be as good as that of famous brands.

3.The author’s main purpose of writing the passage is to advise shoppers _________________.

    A. to buy ordinary items instead of famous brands

B. how to buy ordinary things in supermarkets

C. how to make a proper decision while shopping

D. not to believe advertisements or commercials

 

 

Never go into a supermarket hungry! This is a good piece of advice. If you go shopping for food before lunchtime, you’ll probably buy more than you plan to. Unfortunately, however, just this advice isn’t enough for shoppers these days. Modern shoppers need an education in how and how not to buy things at the store. First, you check the weekly newspaper ads. Find out the items that are on sale and decide if you really need these things. In other words, don’t buy anything just because it’s cheaper than usual! Second, never let “New and Improved!” or “All Natural” on the front of a package influence you. Instead, read the list of contents on the back. Third，compare prices: that is, you should examine the prices of both different brands(品牌)and different sizes of the same brand.
Another suggestion for shoppers is to buy ordinary items instead of famous brands. Ordinary items in supermarkets come in plain packages. These products are cheaper because producers don’t spend much money on packing or advertising. However, they are still of high quality. In the same way, in buying clothes, you can often find high quality and low prices in brands that are not famous. Shopping in discount clothing stores can help you save a lot of money. Although these stores aren’t very attractive, and they usually do not have individual dressing rooms, not only are the prices low, but you can often find the same famous brands that you find in high-priced department stores.
Wise shoppers read magazine ads and watch TV commercials(商业广告)，but they do this with one advantage: knowledge of the psychology behind the ads. In other words, will-informed shoppers watch for information and check for misinformation. They ask themselves questions: Is the advertiser hiding something in small print at the bottom of the page? Is there any real information in the commercial, or is the advertiser simply showing an attractive image? With the answers to these questions, shoppers can make a wise choice.
【小题1】 The author gives ________ suggestions to the shoppers in the passage.

A．Three

B．Four

C．Five

D．Six

【小题2】We can learn from the passage that ____________________.

A．ordinary items are not so attractive because of the lower prices .

B．we can’t buy items with words like “New and Improved” or “All Natural”.

C．the advertisers are always showing misinformation in the commercial.

D．the quality of ordinary items can be as good as that of famous brands.

【小题3】The author’s main purpose of writing the passage is to advise shoppers _________________.

A．to buy ordinary items instead of famous brands

B．how to buy ordinary things in supermarkets

C．how to make a proper decision while shopping

D．not to believe advertisements or commercials

Never go into a supermarket hungry! This is a good piece of advice. If you go shopping for food before lunchtime, you’ll probably buy more than you plan to. Unfortunately, however, just this advice isn’t enough for shoppers these days. Modern shoppers need an education in how and how not to buy things at the store. First, you check the weekly newspaper ads. Find out the items that are on sale and decide if you really need these things. In other words, don’t buy anything just because it’s cheaper than usual! Second, never let “New and Improved!” or “All Natural” on the front of a package influence you. Instead, read the list of contents on the back. Third，compare prices: that is, you should examine the prices of both different brands(品牌)and different sizes of the same brand.
Another suggestion for shoppers is to buy ordinary items instead of famous brands. Ordinary items in supermarkets come in plain packages. These products are cheaper because producers don’t spend much money on packing or advertising. However, they are still of high quality. In the same way, in buying clothes, you can often find high quality and low prices in brands that are not famous. Shopping in discount clothing stores can help you save a lot of money. Although these stores aren’t very attractive, and they usually do not have individual dressing rooms, not only are the prices low, but you can often find the same famous brands that you find in high-priced department stores.
Wise shoppers read magazine ads and watch TV commercials(商业广告)，but they do this with one advantage: knowledge of the psychology behind the ads. In other words, will-informed shoppers watch for information and check for misinformation. They ask themselves questions: Is the advertiser hiding something in small print at the bottom of the page? Is there any real information in the commercial, or is the advertiser simply showing an attractive image? With the answers to these questions, shoppers can make a wise choice.
【小题1】 The author gives ________ suggestions to the shoppers in the passage.

A．Three

B．Four

C．Five

D．Six

【小题2】We can learn from the passage that ____________________.

A．ordinary items are not so attractive because of the lower prices .

B．we can’t buy items with words like “New and Improved” or “All Natural”.

C．the advertisers are always showing misinformation in the commercial.

D．the quality of ordinary items can be as good as that of famous brands.

【小题3】The author’s main purpose of writing the passage is to advise shoppers _________________.

A．to buy ordinary items instead of famous brands

B．how to buy ordinary things in supermarkets

C．how to make a proper decision while shopping

D．not to believe advertisements or commercials

阅读填词 (共10小题，每题1分，满分10分)
阅读短文，根据所读内容在短文后图表中的空格里填入一个恰当的单词
Never go into a supermarket hungry! This is a good piece of advice. If you go shopping for food before lunchtime, you’ll probably buy more than you plan to. Unluckily, however, just this advice isn’t enough for consumers (消费者) these days. Modern shoppers need an education in how and how not to buy things at the store. First, you check the weekly newspaper advertisements. Find out the items that are on sale and decide if you really need these things. In other words, don’t buy anything just because it’s cheaper than usual! “New and improved!” or “All Natural” on the front of a package (包装) influence you. Instead, read the list of ingredients (原料) on the back. Third, compare prices: that is, you should examine the prices of both different brands(商标、牌子) and different size of the same brand.
Another suggestions for consumers is to buy ordinary items(商品) instead of famous brands. Ordinary items in supermarkets come in ordinary packages. These products are cheaper because producers don’t spend much money on packing or advertising.
The quality, however, is usually as good as the quality of well-known name brands. In the same way, in buying clothes, you can often find high quality and low prices in brands that are not famous. Shopping in discount clothing stores can help you save a lot of money. Although these stores aren’t very attractive, and they usually do not have individual dressing room, not only are the prices low, but you can often find the same famous brands that you find in high-priced department stores(百货商店).
Wise consumers read magazine ads and watch TV commercial (广告), but they do this with one advantage: knowledge of the psychology (心理) behind the ads. In other words, well-informed(消息灵通的) consumers watch for information and check for misinformation. They ask themselves questions. Is the advertiser hiding something in small print at the bottom of the page? Is there any real information in the commercial, or is the advertiser simply showing an attractive image? With the answer to these questions, consumers can make a wise choice.

Main topic: suggestions for   【小题1】
Suggestions	Never go into a supermarket when you 【小题2】 hungry!	Need an education in how and how not to buy things at the store.	Buy ordinary items instead of famous 【小题3】	Read ads with   【小题4】  of the psychology behind the ads.
【小题5】 for the suggestions	It is 【小题6】 to buy more than you plan to	Consumers can make a wise【小题7】	The prices of  【小题8】   items are lower because producers spend   【小题9】 money on packaging.	Advertisers sometimes don’t tell the  【小题10】

 

阅读填词 (共10小题，每题1分，满分10分)

阅读短文，根据所读内容在短文后图表中的空格里填入一个恰当的单词

Never go into a supermarket hungry! This is a good piece of advice. If you go shopping for food before lunchtime, you’ll probably buy more than you plan to. Unluckily, however, just this advice isn’t enough for consumers (消费者) these days. Modern shoppers need an education in how and how not to buy things at the store. First, you check the weekly newspaper advertisements. Find out the items that are on sale and decide if you really need these things. In other words, don’t buy anything just because it’s cheaper than usual! “New and improved!” or “All Natural” on the front of a package (包装) influence you. Instead, read the list of ingredients (原料) on the back. Third, compare prices: that is, you should examine the prices of both different brands(商标、牌子) and different size of the same brand.

Another suggestions for consumers is to buy ordinary items(商品) instead of famous brands. Ordinary items in supermarkets come in ordinary packages. These products are cheaper because producers don’t spend much money on packing or advertising.

The quality, however, is usually as good as the quality of well-known name brands. In the same way, in buying clothes, you can often find high quality and low prices in brands that are not famous. Shopping in discount clothing stores can help you save a lot of money. Although these stores aren’t very attractive, and they usually do not have individual dressing room, not only are the prices low, but you can often find the same famous brands that you find in high-priced department stores(百货商店).

Wise consumers read magazine ads and watch TV commercial (广告), but they do this with one advantage: knowledge of the psychology (心理) behind the ads. In other words, well-informed(消息灵通的) consumers watch for information and check for misinformation. They ask themselves questions. Is the advertiser hiding something in small print at the bottom of the page? Is there any real information in the commercial, or is the advertiser simply showing an attractive image? With the answer to these questions, consumers can make a wise choice.

Main topic: suggestions for   1.
Suggestions	Never go into a supermarket when you 2. hungry!	Need an education in how and how not to buy things at the store.	Buy ordinary items instead of famous 3.	Read ads with   4.  of the psychology behind the ads.
5. for the suggestions	It is 6. to buy more than you plan to	Consumers can make a wise7.	The prices of  8.   items are lower because producers spend   9. money on packaging.	Advertisers sometimes don’t tell the  10.