Open today’s newspaper. What do you see? Ads! Look through a magazine. More Ads! Turn on TV, still more ads! Everywhere you look, someone has something to tell.
Here are some ways ads get us to buy.
Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drink? These people may be famous. But they may not know about what they are selling.
Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use bright and white,” He says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.
Does soap have anything to do with a pretty child? Not much. But ads may show their product with something nice such as the sun, the flowers and so on. Such an ad is about feelings rather than facts.
Ads are full of strong words, and words like “new” and “improved” have power. They can help a produce sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.
Some ads make promise. But can they keep them? No.
Some ads use our fear of being too late. “Buy now!” They say, “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think.
All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.
【小题1】Some stars appear in the ads because_________.

A．they know every product well

B．they are famous

C．they are all experts

D．they all like white coats

【小题2】According to the passage, we know that “Spring Rain” is the name of ______.

A．a kind of soap	B．a kind of car
C．a kind of medicine	D．a kind flower

【小题3】The writer thinks the words and the pictures in the ads________.

A．tell us a story	B．always make us strong
C．sometimes fool us	D．keep promises

This is a song millions of Americans will hear this New Year’s Eve. It is called Auld Lang Syne (《友谊地久天长》)。 It is the traditional music played during the New Year’s celebration. Auld Lang Syne is an old Scottish poem. It tells about the need to remember old friends.

   The words “Auld Lang Syne” mean “old long since”. No one knows who wrote the poem first. However, a version (版本) by Scottish poet Robert Burns was published（出版）in 1796. The words and the music we know today first appeared in a songbook three years later.

   The song is played in the United States mainly on New Year’s Eve. The version you are hearing today is by the Washington Saxophone Quartet. As we end our program with Auld Lang Syne, I would like to wish all our radio friends a very Happy New Year! This is Buddy Thomas.

1.This passage is from ___________.

A. a newspaper      B. a magazine     C. a TV program    D. a radio program

2.Who is introducing Auld Lang Syne to us ?

A. Robert Burns      B. the Washington Saxophone Quartet

C. Buddy Thomas     D. The passage doesn’t tell us.

3.The words and the music of Auld Lang Syne we know today first appeared _________.

A. in 1790    B. in 1793    C. in 1796    D. in 1799

 

阅读下面短文，在表格内的空白处填入合适的答案(每格限填一词)

The way in which we communicate with others can be greatly improved by building a better vocabulary. In our personal life，we communicate and share experiences with others. However, how well we do it depends on(取决于)our ability to express ourselves through spoken and written language. Luckily，increasing(增加)our word power can make us own the skills we need to communicate better with others and can also help us get better results in our study.

When you see a new word，whether through reading or hearing someone say the word，just be ready to take out your dictionary and look it up-learn about the word and anything that relates(与…相关)to it. If you understand the word, you’ll hopefully remember it well.

Meanwhile, you’d better write down words to learn. You can go through the dictionary，magazine and newspaper or even take down the unknown words you hear. Try to review them every day-look at the words and speak them out loudly. Copy the words over and over again，along with their meanings，and you will surprisingly remember themn in no time.

You can also do word searches，crossword puzzles or other word games. Playing these games，you are more likely to come across new words, and when you are caught in new words, study them. The more words you have in your brain’s word bank，the better you will become at these word games. You will be remembering，learning and having fun，too.

Finally, reading is also believed to be an excellent way to learn new words and build up your vocabulary. Read things you are interested in，because in this way，you are less likely to become bored. But dont skip over(忽略) those words you don’t know. Instead, you should remember and use them in your own daily conversations. Use them more, and you’ll surely have a better chance of remembering them.

Topic：Increasing Your Vocabulary
1.__________ of building up vocabulary	●Improve your ability to express yourselves and communicate better with others. ●Be 2.___________to your study.
Suggestions on remembering new words	1.Remember every new word you meet with by3.__________it. ●Learn about the word and anything that relates to it by looking it up in your dictionary.
2.Make a 4.__________of new words to learn. ●Review the words every day by looking at and speaking them out loudly. ●Copy the words and their meanings over and over again.
3.Do word games. ●Play these games，come across new words and study them with fun.
4.Learn words through reading. ●Read things you5.__________. ●Do not skip over new words，but remember and use them more.

 

单词拼写

1.You must learn to control your ____________ (脾气).

2. I don’t like the ____________ (葡萄) because they taste sour.

3. It’s bad for your health to drink too much w____________.

4. Can you tell us some d____________ about the murder happened last night?

5.That famous football player used to have a h____________, and he liked to fly here and there.

6. The grey coat looks very beautiful, but I like the ____________ (紫色的) one better.

7. We should remember the words and the ________ (短语) of this unit.

8. The two fishermen brought their boat slowly a_________ the big ship. And then they were saved.

9. — Do you have any r____________ living abroad?— Yeah, my aunt lives in Canada.

10. My apartment faces south, and it’s always full of s____________ in the daytime.

 

Open today’s newspaper. What do you see? Ads! Look through a magazine. More Ads! Turn on TV, still more ads! Everywhere you look, someone has something to tell.

Here are some ways ads get us to buy.

Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drink? These people may be famous. But they may not know about what they are selling.

Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use bright and white,” He says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.

Does soap have anything to do with a pretty child? Not much. But ads may show their product with something nice such as the sun, the flowers and so on. Such an ad is about feelings rather than facts.

Ads are full of strong words, and words like “new” and “improved” have power. They can help a produce sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.

Some ads make promise. But can they keep them? No.

Some ads use our fear of being too late. “Buy now!” They say, “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think.

All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.

1.Some stars appear in the ads because_________.

A．they know every product well

B．they are famous

C．they are all experts

D．they all like white coats

2.According to the passage, we know that “Spring Rain” is the name of ______.

A．a kind of soap                          B．a kind of car

C．a kind of medicine                       D．a kind flower

3.The writer thinks the words and the pictures in the ads________.

A．tell us a story                          B．always make us strong

C．sometimes fool us                       D．keep promises