In 1895,
a man named Raymond Kroc founded a partnership with two brothers named
McDonald. They opened a popular restaurant in California. It sold food easy to
prepare and serve quickly. Hamburgers, French fries, and cold drinks were the
main food there. Kroc opened similar eating-places under the same name
“McDonald”, and they won an immediate success in America and the world.
Why was his big idea so
successful? Maybe the most important reason was that his timing was right. In
the 1950s, most married women stayed home to keep house and take care of their
children. In the 1960s, many women returned to the workplace. This meant that
they had less time and energy to do housework and preparation for meals so they
relied more on “TV dinners” and fast-food restaurants. Single parents also have
little time to spend in the kitchen. People living alone also depended on this
kind of food, since cooking for one causes often more trouble than it is worth.
Fast food is not part of the diet
of all Americans. Another trend of the 1960s, sometimes called the
back-to-nature movement influenced many people to avoid food that was packaged
or processed. This preference for nature food continues to this day.
From the success of Raymond Kroc's
fast-food business, we can say the social economic trends influence where and
what we eat.
( )1. “Cooking
for one causes more trouble than it is worth”
means ________.
A.
cooking for several people is worth more money
B. It is
not necessary to take too much time to cook for one person
C. there
are more problems when one person cooks
D. there
are a lot of housework and preparations to do when one person cooks
( )2. An idea implied in the passage
is that ________.
A. many
married women began to work in the 1960s
B.
natural food is popular today
C. fast
food is not part of the diet of all Americans
D.
divorce (离婚) causes people to change their
eating habits
( )3. Americans had the
back-to-nature movements ________.
A. in
1955 B. in
1950 C.
in 1960s D. both
in 1950s and 1960s
( )4. Why was McDonald's idea so
successful? It was mainly because ________.
A. people
living alone depend on fast-food
B. single
parents have little time to spent in the kitchen
C. many
women returned to the workplace in 1960s
D. Kroc's
timing was right
( )5. The main idea of the passage is
that ________.
A.
Raymond Kroc is the most successful fast-food business owner in the world
B. social
and economic changes affect eating habits
C.
fast-food is easy to prepare and serve quickly
D.
Americans eat either fast food or natural food