The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.

In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.

1.Why are trade names protected by law in many countries?

A．To make companies pay for naming service.

B．To help people choose the best products.

C．To present good images of the products.

D．To prevent good images from being copied.

2.What can we learn from the passage?

A. Many companies care about the cost of finding the right names.

B. Creative trade names can help companies to have a larger sale.

C. The government often does business with naming companies.

3.What’s the best title for the passage?

A．The Importance of Right Brand Names        B．The Development of Names

C．The Rules of Naming                     D．The Methods of Choosing Names

 

Classes resumed (恢复) Thursday for the students of a school in Newtown, Conn, where a gunman last month killed 20 children and 6 adults in the second-largest school shooting in U.S. history.
With their school still being treated as a crime scene, more than 400 students of Sandy Hook Primary School attended classes in neighbouring Monroe.
Returning students, teachers and administrators were met by a large police presence outside their new school. Several officers guarded the entrance and checked IDs of parents dropping off children.
Law-enforcement officers guarding the new school called it “the safest school in America.”
Students found the same chairs and desks, when possible. Their classroom walls were painted the same colours and hung with the same pictures. Other details, such as the location of bookshelves and cubby holes, were replicated (复制) as much as possible.
The school district said parents who wanted to be close to their children were welcome to visit and stay in classrooms or an auditorium.
Newtown superintendent Janet Robinson said officials would do their best to make the students feel at ease.
“We will be doing a normal day.” She said.
【小题1】The students of Sandy Hook Elementary School resumed classes in a new school in Monroe because       .

A．their school fell down because of a natural disaster

B．the government needs to use the land of their school

C．their school is too small to hold more than 400 students

D．a shooting crime happened in their school and it was still treated as a crime scene

【小题2】Why do the law-enforcement officers call the new school “the safest school in America?
A. There are few policemen outside the new school.
B. The school has the newest classrooms and buildings.
C. Any adult who is near the new school needn’t be checked his ID.
D. There are some officers who guarded the entrance of the new school.
【小题3】A lot of things in the new school were replicated as much as possible except       .

A．chairs and desks

B．classroom walls

C．the location of the fans and air conditioners

D．the location of bookshelves and cubby holes

【小题4】“… to make the students feel at ease.” The phrase “feel at ease” most likely means       .

A．feel at home	B．feel fresh and curious
C．feel happy and lucky	D．feel safe and relaxed

【小题5】Which of the following is NOT true according to the passage?

A．The students have resumed classes in a new school.

B．A shooting crime happened in an American primary school.

C．The officials will do their best to make the students feel at ease.

D．The school children’s parents are not allowed to stay with their children in school.

The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in the everyone’s mind.

In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is. In the car industry. Some successful names for cars have powerful associations （联系）.The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image（形象）in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge （要价）up to $100,000 a word for their creations. But it’s worth it. Successful companies know how important the right brand names are for their development.

1.Why are trade names protected by law in many countries?

A. To make companies pay for naming service.

B. To help people choose the best products

C. To present good images of the products.

D. To prevent good images from being copied

2.What can we learn from the passage?

A. Many companies care about the cost of finding the right names

B. Creative trade names can help companies to have a larger sale

C. The government often does business with naming companies

D. It is considered necessary for cars to be names after animals

3.What’s the best title for the passage?

A. The Business of Names

B. The Development of Names

C. The Rules of Naming Business

D. The Methods of Choosing Names

 

短文填空 答卷上所填单词必须完整写出。(本大题共5分)

  Everyone n___1.___ friends. We all like to be close to someone. It is nice to h___2.___ a friend to talk, laugh, and do things with. Sometimes we need to be a___3.___. We don’t always want people around. But we feel lonely (寂寞) if we have n__4.___ friends.

 No two people are just the s___5.___. Sometimes friends make each other u__6.___. That doesn’t m___7.___ that we no longer like each other. M__8.__ of the time we will make up (和好). Sometimes friends move away, then we feel very s__9.__. We miss them very much. So we call them and w__10.__ to them.

 

最近，2012年伦敦奥运会已成为我们谈论的热门话题。就如何观看奥运会，你班男女同学有不同的看法。大多数男同学喜欢去伦敦观看，而大多数女同学喜欢在家里观看。请你根据下面方框里的提示，用英语作一简要介绍并表明你的观点。

Most boys	Most  girls	Your opinion
Watch games in London Exciting and amazing Be close to the stars….	Watch games on TV at home Choose programs freely Save time and money…..	…….

注意：（1）可以适当增加细节,要求意思,语句连贯; (2) 词数80-100，短文开头已给出（不计入总词数）

These days people talk a lot about the 2012 Olympic Games. Students in our class have different opinions about the ways to watch the games. ______________________________________________