The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.
In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.
【小题1】Why are trade names protected by law in many countries?

In the deep blue Indian Ocean, there’s a beautiful island (岛) country called Maldives(马尔代夫). It’s the smallest in population and area of all the Asian countries. It has an area of 90,000 km², but 99% of the area is covered by the sea. It has 1,190 islands and is about 820 km from North to South. People live on no more than 200 islands, while another 87 are visited by tourists. Some of the islands are only used for fishing or farming. The capital Maléis is on one of the middle islands, and about 75,000 people live there. The people there are friendly and welcoming. They use their traditional games to welcome people from all over the world. It is sunny on the islands almost every day, and makes them look so beautiful. People can enjoy lots of things in Maldives.
【小题1】How many people live in the capital Maléis?

The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.

In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.

1.Why are trade names protected by law in many countries?

A．To make companies pay for naming service.

B．To help people choose the best products.

C．To present good images of the products.

D．To prevent good images from being copied.

2.What can we learn from the passage?

A. Many companies care about the cost of finding the right names.

B. Creative trade names can help companies to have a larger sale.

C. The government often does business with naming companies.

3.What’s the best title for the passage?

A．The Importance of Right Brand Names        B．The Development of Names

C．The Rules of Naming                     D．The Methods of Choosing Names

In the deep blue Indian Ocean, there’s a beautiful island (岛) country called Maldives(马尔代夫). It’s the smallest in population and area of all the Asian countries. It has an area of 90,000 km², but 99% of the area is covered by the sea. It has 1,190 islands and is about 820 km from North to South. People live on no more than 200 islands, while another 87 are visited by tourists. Some of the islands are only used for fishing or farming. The capital Maléis is on one of the middle islands, and about 75,000 people live there. The people there are friendly and welcoming. They use their traditional games to welcome people from all over the world. It is sunny on the islands almost every day, and makes them look so beautiful. People can enjoy lots of things in Maldives

1. 1.

   How many people live in the capital Maléis?

   1. A.
      75,000
   2. B.
      90,000
   3. C.
      1,190
   4. D.
      200
2. 2.

   What does the writer mean “Some of the islands are only used for fishing or farming”?

   1. A.
      There are no people living on some islands in Maldives
   2. B.
      Tourists are everywhere in Maldives
   3. C.
      People in Maldives like traveling very much
   4. D.
      People in Maldives can do nothing except fishing or farming
3. 3.

   What does the writer think of the people in the Maldives?

   1. A.
      He thinks they’re boring
   2. B.
      He thinks they’re poor
   3. C.
      They are friendly and welcoming
   4. D.
      He doesn’t like them