66.Michelle Obama has started a campaign to . A.solve childhood obesi ty across the country B.attract the attention of the world C.show her first lady identity D.please the public 查看更多

 

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It’s no secret that kids like fast food.  1  —so much that some companies have increased their marketing efforts in the past couple of years, says a report published last Monday by Yale University’s Rudd Center for Food Policy & Obesity.

 2   . For example, it found that unhealthy foods take up children’s menus,   3   , only a dozen met the nutritional standards the researchers set for preschoolers, and 15 met the criteria for teenagers.

To achieve saturation(渗透)of advertising, fast food restaurants spent more than $ 4.2, billion on marketing and advertising last year, with $ 660 million on marketing specially to young people. At these rates, children and adolescents see more advertisements for fast food than for any other kind of food.

  4   ,the report found that  French fries are served with kids’ meals 86% of the time, and soft drinks at least 55% of the time.

US first lady Michelle Obama has called on the companies to limit their marketing campaigns directed at children. “As a mom, I know it is my responsibility, to raise my kids,” she said. “  5  , what does it mean when so many parents are finding their best efforts ruined by too many advertisements aimed at our kids.”

A.And these kids have huge control over the flow of parents’ spending

B.But we have to ask ourselves

C.And fast food lies kids

D.The study doesn’t show fast food companies in the best light

E.Though they might not have much money to spend

F.Out of 3,309 likely meal combinations

G.Despite advertisements that show healthy options

 

 

 

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C
Michelle Obama has just started a campaign against childhood obesity(肥胖)with the admission that she put her girls Malia and Sasha on a diet because they were getting fat.Clearly,childhood obesity must be solved urgently.But is it a good idea for mothers to put their daughters on diets?
Studies show that the more children diet,the more likely they are to become obese as adults.
Research also shows that gifts are highly influenced by their mothers when it comes to eating habits and body image.
This was the case for Carly,40,who blames her mother for her lifelong struggle with weight.“My mother was on a diet the whole time I was growing up,”she says.“And she put me on my first diet when I was 10.I lost puppy fat,gained her approval and never ate normally again.” 
America’s First Lady clearly has a vital healthy eating message to convey.But could this be damaging for Malia and Sasha? Could they develop eating disorders because of it?
“It’s wrong just to blame mothers for their daughters’eating disorders,”says Susan Ringwood,chief executive of the eating disorders charity,Beat.“There is a genetic(基因的)component to eating disorders.However,“We do know that parents have a very strong influence over a child’s eating.It's important to realize that you are your daughter’s role model.Girls idolize their mothers.”says Ringwood.
“No food should ever be‘good’ or‘bad’,” Ringwood says.Instead,“You have to make it clear that food is a sociable,healthy and fun part of life,not something to be feared.”
“Talk to her about body image,”Ringwood says.“Talk about how curves are an important and exciting part of being a woman.Show her that anorexic(厌食的)fashion models are not sexy,but ill.The pressure on girls today is immense,”she says.“But don’t forget that you are the authoritative voice,too.”
66.Michelle Obama has started a campaign to_________.
A.solve childhood obesity across the country    B.attract the attention of the world
C.show her first lady identity                D.please the public
67.The author mentions Carly in Paragraph 3 to show that___________.
A.mothers have a great influence on girls’ eating habits
B.the more you diet,the more weight you will put on
C.mothers are to blame for the unbalanced diet
D.side effects of dieting are hard to avoid
68.According to Ringwood,_____________.
A.food is considered something fearful
B.food can be recognized as“good”or“bad”
C.only slim mothers are role models of their daughters
D.eating disorder has something to do with genetic component
69.The passage tells us that_____________.
A.mothers’ lead is of great importance
B.daughters are victims of mothers’authority
C.dieting teenagers can't turn into obese adults
D.experts have arguements about eating disorder
70.It can be concluded that_______________.
A.eating disorder always goes hand in hand with being slim
B.girls are more concerned about body shapes than boys
C.daughters tend to have a lifelong struggle with weight
D.the author is against children’s dieting

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When it comes to President Obama, most of his personal business is already known by the public. Personal information about his children, Malia and Sasha, however, has been kept a little more under wraps.
The New York Times recently released a list of rules that Michelle Obama has mentioned over the years that Malia and Sasha must follow during their time in the White House, as well as in general. See how the first family educates their children:
The girls must write reports about what they’ve seen on their trips, even if it’s not required by their school.
Malia may use her cell phone only on the weekends, and she and her sister cannot watch television or use a computer for anything but homework during the week.
Malia and Sasha have to play two sports: one they choose and one selected by their mother.
Malia must learn to do laundry(洗衣服) before she leaves for college.
The girls have to eat their vegetables, and if they say they are not hungry, they cannot ask for cookies or chips later.
While these might be shocking to some, Michelle said, “They’re not little princess. It’s just basic rules, boundaries, and expectations that we would have normally.”
Michelle also mentions another set of rules:
The girls must do their chores(家务), though the White House has a large staff. Malia and Sasha have chores of their own.
They must play a team sport, because it’s about learning how to play on a team, how to lose and how to win gracefully.

It sounds like Michelle and Barack want the best for their kids and to make them as well-rounded as possible. What are your thoughts on the Obama family rules?  
【小题1】What’s the passage mainly about?

A.The first family daily life.B.The first family rules.
C.How to be good parents.D.How to be good students.
【小题2】What do the underlined words “under wraps” probably mean?
A.Attractive.B.Calm. C.Secret.D.Public
【小题3】What has to be followed after the girls’ every trip?
A.Emails.B.Photos.C.Homework.D.Reports.
【小题4】Which of the following is the exception for the girls?
A.To use cell phone freely.B.To play two sports.
C.To learn to do laundry.D.To eat their vegetables.
【小题5】Which of the following is NOT True according to the passage?
A.The girls have to obey the rules only when they live in the White House.
B.The girls must do their chores though there might be lots of help around.
C.The girls must play a team sport to gain team spirit by working together.
D.The parents want to make the girls grow healthily as common children.

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The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
【小题1】What is the best title of the text?

A.A website aimed at children’s foodB.The cartoon guide named “Haiz”
C.An “aducation” website for childrenD.A popular online video game
【小题2】Why did the government start the website?
A.To advertise the video game for children.B.To help children know about advertising.
C.To attract the biggest market of buyers.D.To sell the products of its company.
【小题3】What can players do in the website game?
A.Play video games during the trip.B.Travel to a supermarket.
C.Eat in a fast-food restaurant.D.Choose appearance for their character.
【小题4】Children are important for advertising because they are
A.important for the society B.the most potential buyers
C.easily influenced by adsD.easily affected by poor products
【小题5】According to Michelle Obama, lots of foods advertised for children are ________.
A.of low qualityB.yummyC.of high nutritionD.healthy

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The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
【小题1】What is the best title of the text?

A.A website aimed at children’s food
B.The cartoon guide named “Haiz”
C.An “aducation” website for children
D.A popular online video game
【小题2】Why did the government start the website?
A.To advertise the video game for children.
B.To help children know about advertising.
C.To attract the biggest market of buyers.
D.To sell the products of its company.
【小题3】What can players do in the website game?
A.Play video games during the trip
B.Travel to a supermarket.
C.Eat in a fast-food restaurant.
D.Choose appearance for their character.
【小题4】Children are important for advertising because they are ______.
A.important for the society
B.the most potential buyers
C.easily influenced by ads
D.easily affected by poor products
【小题5】According to Michelle Obama, lots of foods advertised for children are ________.
A.of low qualityB.yummyC.of high nutritionD.healthy

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