阅读理解

　　New technology marrying the Internet with mobile phones will be the next big wave in telecommunications and will have a great effect on the way of life-industry, experts in Singapore for an international conference side last week.

　　Consumers（消费者） will soon be showing of tiny “communication devices” that join mobile telephone ,Internet terminals（终端机） ,music systems, cameras and other uses, Nokia executive（总裁） Bo Lisoe said.

　　The devices will become smaller, and as common as watches ,Lisoe believed.“We have to liberate the internet from the desktop and we have to rethink what a mobile phone is , because it’s no longer a mobile phone ,”said Lisoe, a marketing director for Nokia.

　　Tiny, wireless computers using satellites and video-on-demand services will soon have people “switching（转换） between your stock （股票）prices and television programs ”wherever they go ,said Sugra Venkat, a communications director at Oracle Corporation .Bothe executives were in Singapore for Communic Asia’ 99,Asia’s largest telecommunications conference. More than 27,000 industry insiders and 900 companies were connected with the Jane 22-25event, organizers said.

　　Though small ,portable (手提的) Internet computers with built-in mobile phones are already on the market ,they have had limited success. Internet-telephone technology(IT) must be made easier to use ,and must be used no matter what kind of phone one has ,Lisoe said .This will be aided largely by a planned mobile phone operating system called Symbian ,he added.

　　Increased access（路径） to communication satellites and mobile phone networks, along with faster and larger international cable systems, are likely to make wireless Internet access explode in the next few years, said some scientist who attended the conference .

(1)

(2)

(3)

(4)

阅读理解

　　I've been struck, living in Silicon Valley(硅谷)and spending time in other high-tech regions(地区)，by how each region can be studied with respect to the quality and varieties of its knowledge producers and knowledge consumers(消费者)．

　　The classic way to judge knowledge production in a region is to list all the educational institutions, one can think of universities and colleges, schools, libraries, museums, civic centers mand to see these as the region's producers of knowledge, with the region's citizens, students, firms, government, and voluntary organizations as their consumers．

　　But in most regions I visit today, there is a rich interaction between the knowledge producers and knowledge consumers．If the region is geographically compressed(压缩的)enough, you start to get all kinds of informal, face-to-face connections between knowledge producers and consumers－students work part-time in surrounding firms, new firms spin out of universities, employees are retrained on campuses, different people go to different public gathering places, and so on．In the 1970s and 1980s, we were lost in science parks; in the 1990s, all these connections produce what I think of as learning parks．Such learning parks bring increasingly rich intellectual(智力的)and educational opportunities to their region．

　　If top-quality schools and universities once invested(投资)money in science parks, we now see learning parks pushing resources the other way．In the relation between leading-edge firms and universities, for example, the firms increasingly provide temporary(临时的)professors, guest lecturers, internships(实习期)for students, vacations for faculty, and workplace experiences for scholars of all ages．So the traditional producers of knowledge(the teachers)are also becoming consumers of the knowledge that their traditional consumers(graduate students, firms in the region)produce．This is very healthy indeed．

(1)

(2)

(3)

(4)

(5)

阅读理解

　　There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try．How?Packaging(包装)is the silent but persuading salesman．

　　There on the shelves, each bottle, can, box, and jar has been carefully designed and measured to speak to the inner self of the consumer(消费者), because he is buying not only a product but also his belief in life．Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality” of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package．Many products are packages and many packages are products”, as Louis Cheskin, the first social scientist studying consumers' feelings for packaging, noticed．

　　Colors are one of the best tools in packaging．Studies of eye movement have shown that colors draw human attention quickly．Take V8 for example．For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body．And the word “green” today can keep food prices going up．

　　Shapes are another attraction．Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart．That's why the round yellow M signs of McDonald's are inviting to both young and old．

　　This new consumer response(反应)to the colors and shapes of packages reminds producers and sellers that people buy to satisfy both body and soul．

(1)

(2)

(3)

(4)