----- What does Canada export?
---- A large quantity of wheat_____ sent away.
　 A. is　　　　　　　　　 B.are　　　　　　　　 C. have　　　　　 D. is being

　　Money spent on advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export（出口）at good prices. By drawing attention to new ideas, it helps greatly to raise standards of living. By helping to increase demand, it causes an increased need for labor, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.

　　And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament（国会）govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see a product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.

　　Advertising does more for the good of the public than any other force I can think of. There is one more point I feel I ought to touch on. Recently I heard a well-known television person declare that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.

　　If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the color of a shirt is a bit persuasive（有说服力的）--advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants.

(1) By the first sentence of the passage the writer means that ________.

[　　]

A．he is fairly familiar with the cost of advertising

B．everybody knows well that advertising is a waste of money

C．advertising costs more money than everything else

D．money on advertising is worth spending

(2) In the passage, which of the following is NOT included in the advantages of advertising?

[　　]

(3) The writer thinks that the well-known TV person is ________.

[　　]

A．quite right in passing his judgement on advertising

B．interested in nothing but the buyers' attention

C．correct in telling the difference between persuasion and information

D．obviously unfair in his views on advertising

(4) In the writer's opinion, ________.

[　　]

A．advertising can seldom bring material interest to man by providing information

B．advertising informs people of new ideas rather than wins them over

C．there is nothing wrong with advertising in persuading the buyer

D．the buyer is not interested in getting information from an advertisement

These　good　sare＿＿for　export，though　a　few　of　them　may　be　sold　on　the　home　market．

A)essentially?      B)completely?      C)necessarily?    D)remarkably

Money spent on advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export (出口) at good prices. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labour, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.

　　And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament(国会)govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.

　　Advertising does more for the good of the public than any other force I can think of.

　　There is one more point I feel I ought to touch on. Recently I heard a well-known television person declared that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.

　　If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the colour of a shirt is a bit persuasive (有说服力的)--advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants.

By the first sentence of the passage the writer means that ___.

　 A. he is fairly familiar with the cost of advertising

　 B. everybody knows well that advertising is a waste of money

　 C. advertising costs more money than everything else

　 D. money on advertising is worth spending

In the passage, which of the following is NOT included in the advantages of advertising?

　 A. Getting greater fame.              B. Providing more jobs.

　 C. Raising living standards.           D. Reducing newspaper cost.

The writer thinks that the well-known TV person is _____.

　 A. quite right in passing his judgment on advertising

　 B. interested in nothing but the buyers' attention

　 C. correct in telling the difference between persuasion and information

　 D. obviously unfair in his views on advertising

In the writer's opinion, ________.

　 A. advertising can seldom bring material interest to man by providing information

　 B. advertising informs people of new ideas rather than wins them over

　 C. there is nothing wrong with advertising in persuading the buyer

　 D. the buyer is not interested in getting information from an advertisement

第三部分阅读理解（共20小题，每小题2分，满分40分）

(A)

Fang Wei had planned to study in Britain for his master's degree,but had to keep putting it off. These days,however,Fang is quite happy about the delay since the exchange rate of the British pound against the RMB has been descending.

“The change means I can save a large sum of money for my studies.” said Fang. “I pay a lot of attention to the pound­to­RMB exchange rate every day now.” Last Tuesday the rate broke the 10­yuan mark for the first time since 2005.

So，what is an exchange rate？

This is the standard term for the comparison of two currencies and tells how much one currency is worth when measured by the other. For example,the pound­to­RMB exchange rate last Wednesday was 9.88，meaning that one pound was worth the same as 9.88 yuan.

But how could this affect our lives？

The exchange rate is important for anyone wanting to travel to or study in a foreign country.

A higher RMB value is good news for Chinese tourists and students. That's because any given amount of RMB can be exchanged for a larger amount of foreign money than with a lower RMB value. It therefore buys more abroad.

For example,according to Chinese agencies that handle study abroad,the cost for university study in Britain used to be around 20,000 pounds a year. At the beginning of 2008，when the pound­to­RMB exchange rate stood at 14,Chinese students had to have 280,000 yuan for a year. But now that the rate has fallen to less than 10 yuan，200,000 yuan is enough for a year in Britain.

However，the stronger yuan may be bad news for Chinese exporters. A rising RMB means that Chinese products are becoming expensive and less attractive on foreign markets.

56.Why did Fang Wei have to put off his study in Britain？

A. Because he didn't have enough money.

B. Because the exchange rate of the pound­to­RMB was too high.

C. Because he didn't get the letter from the university he had applied for.

D. The passage didn't tell us.

57.What's the meaning of the underlined word “descending” in Paragraph 1？

A. Turning down.              B. Putting off.

C. Falling down.                D. Going up.

58.If the pound­to­RMB exchange rate was 12, Fang Wei would have paid 240,000 yuan for a year's study. Now the rate is 9.6，how much can he save if he goes to study in Britain？

A.46,000 yuan.                  B.42,800 yuan.

C.192,000 yuan.                D.48,000 yuan.

59 .When RMB has a higher value in the currency exchange market，the following are right except that 　　　　.

A. it shows we have a strong economic potential

B. it indicates we have a stable political environment

C. it will help our export business

D. it is beneficial for Chinese students and travelers to foreign countries