题目列表(包括答案和解析)
Hong Kong is a city inclined toward red; in Thailand the color is yellow; India leans toward reds and oranges. These are not political colors, but colors that suggest religious beliefs.
To an Asian colors are full of beliefs, religious and otherwise. To the Chinese, red means luck, but to Thais yellow brings good fortune. The combination of blue, black, and white is ,to the Chinese, suggestive of a funeral(葬礼).
Many Western businessmen believe that most Asians have become Westernized in their outlook. This is true in part. But Westernization and education do not usually completely replace the culture and beliefs of an Asian's forefathers. They tend instead to make a more sophisticated(复杂的)combination of his culture and religion. The approach required to sell an Asian any commodity(商品)must follow the basic formula(推测)of following national prides, admitting equality, and understanding the Asian's beliefs.
Color is a touchy(须小心对待的)thing. Advertisers are advised to take into consideration the religious and super stitious(迷信的) beliefs connected with colors before using them. The color combinations of green and purple are accepted throughout Asia as these colors seem to have been worn by religious leaders in earlier times.
However, using one or both of these colors is no guar antee(保证)of sales, as an outstanding producer of waterrecreation products learned in Malaysia. Its home office received heated request from its distributors(批发商)to shop shipments on all products colored green. The distributors re-ported that numerous customers associated the color green with the jungle and illness.
(1) Which of the following is the best title for this passage?
[ ]
A.Colors Communicate.
B.Green and Purple:A sign of Religious Leadership.
C.An Expensive Lesson in Malaysia.
D.The Westernization of Asia.
(2) What color is considered lucky in Thailand?
[ ]
(3) What does the underlined words “home office” in the last paragraph refer to?
[ ]
A.The office at the manager's home.
B.The major distribution office in Malaysia.
C.The new type of mobile office.
D.The office in its own country.
(4) What conclusion can we draw from the last paragraph?
[ ]
A.Most Asians have become Westernized.
B.Asian businessmen have given up their own beliefs.
C.Western businessmen must respect the Asians' beliefs.
D.All Asians think green means illness.
Hong Kong is a city inclined toward red; in Thailand the color is yellow; India leans toward reds and oranges. These are not political colors, but colors that suggest religious beliefs.
To an Asian colors are full of beliefs, religious and otherwise. To the Chinese, red means luck, but to Thais yellow brings good fortune. The combination of blue, black, and white is ,to the Chinese, suggestive of a funeral(葬礼).
Many Western businessmen believe that most Asians have become Westernized in their outlook. This is true in part. But Westernization and education do not usually completely replace the culture and beliefs of an Asian's forefathers. They tend instead to make a more sophisticated(复杂的)combination of his culture and religion. The approach required to sell an Asian any commodity(商品)must follow the basic formula(推测)of following national prides, admitting equality, and understanding the Asian's beliefs.
Color is a touchy(须小心对待的)thing. Advertisers are advised to take into consideration the religious and super stitious(迷信的) beliefs connected with colors before using them. The color combinations of green and purple are accepted throughout Asia as these colors seem to have been worn by religious leaders in earlier times.
However, using one or both of these colors is no guar antee(保证)of sales, as an outstanding producer of waterrecreation products learned in Malaysia. Its home office received heated request from its distributors(批发商)to shop shipments on all products colored green. The distributors re-ported that numerous customers associated the color green with the jungle and illness.
(1) Which of the following is the best title for this passage?
[ ]
A.Colors Communicate.
B.Green and Purple:A sign of Religious Leadership.
C.An Expensive Lesson in Malaysia.
D.The Westernization of Asia.
(2) What color is considered lucky in Thailand?
[ ]
(3) What does the underlined words “home office” in the last paragraph refer to?
[ ]
A.The office at the manager's home.
B.The major distribution office in Malaysia.
C.The new type of mobile office.
D.The office in its own country.
(4) What conclusion can we draw from the last paragraph?
[ ]
A.Most Asians have become Westernized.
B.Asian businessmen have given up their own beliefs.
C.Western businessmen must respect the Asians' beliefs.
D.All Asians think green means illness.
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