Animation(动画) means making things which are lifeless come alive and move.

Since earliest times, people have always been surprised by movement. But not until this century have we managed to take control of movement, to record it, and in the case of animation, to retranslate it and recreate it. To do all this, we use a movie camera and a projector.

In the world of cartoon animation, nothing is impossible. You can make the characters do exactly what you want them to do.

A famous early cartoon character was Felix the Cat, created by Pat Sullivan in America in the early nineteen twenties. Felix was a wonderful cat. He could do all sorts of things no natural cat could do like taking off his tail, using it as a handle and then putting it back.

Most of the great early animators lived and worked in America, the home of the moving picture industry. The famous Walt Disney cartoon characters came to life after 1928. Popeye the Sailor and his girl friend Olive Oyo were born at Max Ficischer in 1933.

But to be an animator, you don’t have to be a professional. It is possible for anyone to make a simple animated film without using a camera at all. All you have to do is to draw directly on to an empty film and then run the film through a projector.

Which of the following statements is TRUE?

A. People were unable to cause the movement to last or record it in the last century.

B. Pat Sullivan was a famous early cartoon character.

C. It is impossible to make cartoon characters do what they are designed to do.

D. In ancient times people were surprised by movement.

According to the passage, Felix the Cat________.

A. was created by the American cartoonist Felix

B. was designed by Pat Sullivan in the early twentieth century

C. was unable to do what natural cats could not do

D. was created in the United States in the nineteenth century

It can be inferred from the passage that ________.

A. Walt Disney’s cartoon characters were born earlier that Pat Sullivan’s

B. only professionals can create cartoon characters

C. Popeye the Sailor and Olive Oyo were famous cartoonists

D. the cartoon industry started in the United States

Which of the following statements best describes the author’s attitude towards cartoon making?

A. Cartoon making is an easy job. Anyone can do it.

B. Only trained people can be employed in cartoon making industry.

C. Anyone can make cartoons under the instructions of professionals.

D. Cartoon making is no easy job. You have to spend much time drawing onto the empty film.

The Lego Group had a very humble beginning in the workshop of Ole Kirk Christiansen, a carpenter from Denmark. Christiansen began creating wooden toys in 1932. Two years later, he stumbled on the Lego name by putting together the first two letters of the Danish words Leg and Godt, which mean “play well.” The name could be interpreted as “I put together” in Latin; it also corresponds to the Greek verb meaning “gather” or “pick up.”
In 1947, the company expanded to making plastic toys. At first, the use of plastic for toy manufacture was not highly regarded by retailers and consumers of the time. Many of the Lego Group’s shipments were returned, following poor sales. However, Christiansen’s son, Godtfred Kirk Christiansen, saw the immense potential in Lego bricks to become a system for creative play. As the junior managing director of the Lego Group, he spent years trying to improve the “locking” ability of the bricks and made the bricks more versatile. In 1958, the modern interlocking brick design was finally developed and patented.
Today Lego is sold in more than 130 countries. Every minute 33,824 Lego bricks are made, and kids around the world spend 5 billion hours a year playing with Lego. There will be more than 400 million people playing with Lego bricks this year. On average, every person in the world owns 62 Lego bricks, and about seven Lego sets are sold every second.
This year Lego fans all over the world are celebrating the 50th anniversary of the tiny building blocks. Though already 50 years old, Lego is still the same product it was in the 1950s. Bricks bought then are still compatible with current bricks and that is probably the reason the toy has never fallen out of favor.
65.   Which of the following is true about the name Lego?
A. It is a combination of Greek and Latin words.
B. It was created by Ole Kirk Christiansen’s son.
C. It was created in 1947 for naming the plastic toys.
D. It came from Danish words meaning “play” and “well.”
66.   When did the Lego brick become as a creative form of toy?
A. 1958          B. 1947    C. 1934    D. 1932
67.   Which of the following is true in describing the popularity of Lego?
A. More than 5 billion people in the world own Lego sets.
B. Children spend an average of 62 dollars on Lego bricks each year.
C. People in the world spend 400 million hours playing with Lego every year.
D. The Lego Group now produces more than 30 thousand toy bricks every minute.
68. What is the main reason that Lego remains popular up to now?
A. Old Lego bricks may still be connected to new ones.
B. The company hasn’t changed its name since 1947.
C. The material for the bricks has proved to be safe.
D. The price of the toy is relatively reasonable.

Animation means making things which are lifeless come alive and move.

Since earliest times, people have always been astonished by movement. But not until last century had we managed to take control of movement, to record it, and in the case of animation, to retranslate it and recreate it. To do all this, we use a movie camera and a projector (放映机).

In the world of cartoon animation, nothing is impossible. You can make the characters do exactly what you want them to do.

A famous early cartoon character was Felix the Cat, created by Pat Sullivan in America in the early nineteen twenties. Felix was a wonderful cat. He could do all sorts of things no natural cat could do like taking off his tail, using it as a handle and then putting it back.

Most of the great early animators lived and worked in America, the home of the moving picture industry. The famous Walt Disney cartoon characters came to life after 1928. Popeye the Sailor and his girl friend Olive Oyo were born at Max Flcischer in 1933.

But to be an animator, you don’t have to be a professional. It is possible for anyone to make a simple animated film without using a camera at all. All you have to do is to draw directly onto an empty film and then run the film through a projector.

What does the passage mainly discuss?

   A. Animal world      B. Movie camera    C. Cartoon making      D. Movement

Which of the following statements is True?

   A. People were unable to recreate the movement or record it in the nineteenth century.

   B. Pat Sullivan was a famous early cartoon character.

   C. It is impossible to make cartoon characters to do what they are designed to do.

   D. Only professional animators can make animated films.

According to the passage, Felix the Cat _________.

   A. was created by the American cartoonist Felix.

   B. was designed by Pat Sullivan in the early twentieth century.

   C. was unable to do what natural cats could not do.

   D. was created in the United States in the nineteenth century.

It can be inferred from the passage that _________.

   A. Walt Disney’s cartoon characters were born earlier than Pat Sullivan’s.

   B. only professionals can create cartoon character

   C. Popeye the Sailor and Olive Oyo were famous cartoonists.

   D. the cartoon industry started in the United States.

Just five one-hundredths of an inch thick and light golden in color, the Lay's potato chip seems an unlikely weapon for global control. But its maker, Frito-Lay doesn't think so. "Potato chips are a snack food for the world , "said Salman Amin, the company's head of global marketing. Amin believes there is no corner of the world that can resist the attractions of a Frito-Lay potato chip.

Frito-Lay is the biggest snack maker in America owned by Pepsico and accounts for over half of the parent company's $ 3 billion profits every year. But the U.S. snack food market is largely saturated(饱和),and to grow, the company has to look overseas.

     Its strategy rests on two beliefs: first, a global product offers economies of scale(规模) with which local brands cannot compete. And second, consumers in the 21st century are drawn to "global" as a concept. "Global" does not mean products that are consciously regarded as American, but ones that consumers--especially young people--see as part of a modern, innovative(创新的) world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for example, do not know that Frito-Lay is an American company. Instead, Riskey, the company's research and development head, would hope they associate the brand with the new world of global communications and business.

With brand concept a key factor, Riskey ordered a redesign of the Frito-Lay logo(标识). The logo, along with the company's long-held marketing image of its chips, would help make the company's global development very easy.

The managers admit that they try to change national eating habits to a food created in America, but they don't think that means economic imperialism (霸主).  "We're making products in those countries, we're adapting them to the tastes of those countries, building businesses and employing people and changing lives , "said Steve Reinemund, Pepsico's chief manager.

Amin's belief is that _________.

A．people all over the world enjoy eating their potato chips

B．the light golden color increases the attraction of their potato chips

C．they must find new ways to promote sales in their country

D．potato chips can hardly control the world market

What do we learn about Frito-Lay from Paragraph 2?

A．It gives half of its profits to its parent company every year.

B．It needs to turn to the world market for development.

C．Its products used to be popular among overseas consumers.

D．Its development has caused fierce competition in the snack market.

One of the concepts on which Frito-Lay bases its development strategy is that __________.

A．consumers worldwide today are attracted by global brands

B．products suiting Chinese consumers' needs bring more profits

C．local brands cannot compete successfully with American brands

D．products identified as American will have promising market value

Why did Riskey have the Frito-Lay logo redesigned?

A．To suit changing tastes of young consumers.

B．To compete with other American chip producers.

C．To change the company's long-held marketing image.

D．To promote the company's strategy of globalization.

Animation means making things which are lifeless come alive and move.
Since earliest times, people have always been astonished by movement. But not until this century have we managed to take control of movement, to record it, and in the case of animation, to retranslate it and recreate it. To do all this, we use a movie camera and a projector（放映机）.
In the world of cartoon animation, nothing is impossible. You can make the characters do exactly what you want them to do.
A famous early cartoon character was Felix the Cat, created by Pat Sullivan in America in the early nineteen twenties. Felix was a wonderful cat. He could do all sorts of things no natural cat could do like taking off his tail, using it as a handle and then putting it back.
Most of the great early animators lived and worked in America, the home of the moving picture industry. The famous Walt Disney cartoon characters came to life after 1928. Popeye the Sailor and his girl friend Olive Oyo were born at Max Ficischer in 1933.
But to be an animator, you don’t have to be a professional（专业人士）. It is possible for anyone to make a simple animated film without using a camera at all. All you have to do is to draw directly on to an empty film and then run the film through a projector.
【小题1】What does the passage mainly discuss?