题目列表(包括答案和解析)
[1]Online advertising is simply advertising that is done on the Internet. While it has a much shorter history than traditional advertising, the effects of online advertising can not be undervalued As more people turn to the Internet as a source for daily news, socialization and communication, more advertising dollars are likely to be spent. In fact, in a period of five years, from 2006 to 2010, online advertising 6 percent of all money spent for advertising, to 12 percent or more.
[2]Online advertising is also quickly becoming a serious force for other types of advertising media to deal with. Newspapers and magazines all over the world are facing a number of different challenges, including loss of ad revenue (广告收益). Many attribute (把……归于) some of those struggles to online advertising, which is not only taking a share of the advertising, but a share of the audience as well.
[3]However, newspapers and magazines are not the only media dealing with lower revenue. The remarkable thing about online advertising is it gives the ads a much wider coverage and its globally wider coverage helps in making the advertisements reach more audiences. Furthermore, because of hypertext (超文本) linking, advertisers have the power to transport potential buyers directly to their site.
[4]Online advertising can be presented in many flexible styles. In some cases, it may not look like advertising at all. There was one case. A video that showed popcorn (爆玉米花) being popped by radiation which was put out from mobile phones was put on the website. While this was later revealed as a trick, the company that put the video online received a large amount of attention. The company sold earphones meant to help limit an individual’s exposure to radiation.
【小题1】What is the main idea of the text? (no more than 7 words)
【小题2】Fill in the blank in Paragraph 1 with proper words. (no more than 3 words)
【小题3】Complete the following statement with proper words according to Paragraph 2. (within 5 words)
Traditional types of advertising media such as newspaper and magazines are suffering
because of the serious force of online advertising.
【小题4】List two benefits of online advertising. (no more than 20 words)
① ②
【小题5】What does the underlined word “it” in Paragraph 4 refer to? (withan 3 words)
阅读下面的短文，请根据短文后的要求答题（请注意问题后的字数要求）
[1]Online advertising is simply advertising that is done on the Internet. While it has a much shorter history than traditional advertising, the effects of online advertising can not be undervalued As more people turn to the Internet as a source for daily news, socialization and communication, more advertising dollars are likely to be spent. In fact, in a period of five years, from 2006 to 2010, online advertising______ 6 percent of all money spent for advertising, to 12 percent or more.
[2]Online advertising is also quickly becoming a serious force for other types of advertising media to deal with. Newspapers and magazines all over the world are facing a number of different challenges, including loss of ad revenue (广告收益). Many attribute (把……归于) some of those struggles to online advertising, which is not only taking a share of the advertising, but a share of the audience as well.
[3]However, newspapers and magazines are not the only media dealing with lower revenue. The remarkable thing about online advertising is it gives the ads a much wider coverage and its globally wider coverage helps in making the advertisements reach more audiences. Furthermore, because of hypertext (超文本) linking, advertisers have the power to transport potential buyers directly to their site.
[4]Online advertising can be presented in many flexible styles. In some cases, it may not look like advertising at all. There was one case. A video that showed popcorn (爆玉米花) being popped by radiation which was put out from mobile phones was put on the website. While this was later revealed as a trick, the company that put the video online received a large amount of attention. The company sold earphones meant to help limit an individual’s exposure to radiation.
1.What is the main idea of the text? (no more than 7 words)
___________________________________________________ .
2.Fill in the blank in Paragraph 1 with proper words. (no more than 3 words)
____________________________________________________ .
3.Complete the following statement with proper words according to Paragraph 2. (within 5 words)
Traditional types of advertising media such as newspaper and magazines are suffering ___________ because of the serious force of online advertising.
4.List two benefits of online advertising. (no more than 20 words)
①_____________ ② ______________ .
5.What does the underlined word “it” in Paragraph 4 refer to? (withan 3 words)
_______________________________________ .
[1]Online advertising is simply advertising that is done on the Internet. While it has a much shorter history than traditional advertising, the effects of online advertising can not be undervalued As more people turn to the Internet as a source for daily news, socialization and communication, more advertising dollars are likely to be spent. In fact, in a period of five years, from 2006 to 2010, online advertising 6 percent of all money spent for advertising, to 12 percent or more.
[2]Online advertising is also quickly becoming a serious force for other types of advertising media to deal with. Newspapers and magazines all over the world are facing a number of different challenges, including loss of ad revenue (广告收益). Many attribute (把……归于) some of those struggles to online advertising, which is not only taking a share of the advertising, but a share of the audience as well.
[3]However, newspapers and magazines are not the only media dealing with lower revenue. The remarkable thing about online advertising is it gives the ads a much wider coverage and its globally wider coverage helps in making the advertisements reach more audiences. Furthermore, because of hypertext (超文本) linking, advertisers have the power to transport potential buyers directly to their site.
[4]Online advertising can be presented in many flexible styles. In some cases, it may not look like advertising at all. There was one case. A video that showed popcorn (爆玉米花) being popped by radiation which was put out from mobile phones was put on the website. While this was later revealed as a trick, the company that put the video online received a large amount of attention. The company sold earphones meant to help limit an individual’s exposure to radiation.
1.What is the main idea of the text? (no more than 7 words)
2.Fill in the blank in Paragraph 1 with proper words. (no more than 3 words)
3.Complete the following statement with proper words according to Paragraph 2. (within 5 words)
Traditional types of advertising media such as newspaper and magazines are suffering
because of the serious force of online advertising.
4.List two benefits of online advertising. (no more than 20 words)
① ②
5.What does the underlined word “it” in Paragraph 4 refer to? (withan 3 words)
| 阅读理解。 | ||||||||||
| 请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。 We should not hesitate too much during the first half of our lives, while we should not regret at what we've done during the other half. We should seize every opportunity (机会) to find a way out in our lives, for it goes off quickly. We should say something urgent (紧迫的) slowly, something serious clearly, something small humorously and something unsure carefully. We should never say something that did not happen, something that we cannot do, something that does harm to others. Do not easily say something about others. We should follow our own heart and interest, and fulfill what we should do. Everyone is longing for a happy life, but owning wealth does not necessarily mean owning happiness. To truly reach happiness, we need to know how to get on with others. So we need to understand the core (核心) of happiness and achieve what we desire. We need to know and understand happiness before we finally get it. A smart man must know to do something good even though it may be small, and not to do something evil even though it may be tiny in everyday life. As long as we keep a kind heart and do everything legally, we can live a peaceful life. But if we keep an evil heart and do whatever we want, we are indeed digging a tomb for ourselves. A smart man knows to learn a lesson from his falls for he knows that every fall is a valuable experience leading to happiness in the future. He will not waste his time in criticizing (批评)others. Instead, he tends to spend more time seeking his own happiness. He knows to keep a heart of conscience (道德) and not to spread others' mistakes. He also knows to think before he leaps so that he will not feel regretful afterwards. Moreover, he knows to tolerate others, so he can naturally lead a happy life. Without happiness, one will feel terribly sorry, for he always insists that he has done the right thing all the time and that others often do wrong to him. He attributes (把……归于) every mistake to others or the environment instead of reflecting on himself, which keeps him farther and farther away from happiness. A well-known person once said, "Nobody intends to make mistakes. One makes mistakes because of his ignorance (无知)." Therefore, if someone makes mistake, we need to care about him, forgive him and enlighten (启发) him by setting a good example to him instead of losing temper (怒气) to him. Otherwise, we are also ignorant like him, for we also make a stupid mistake that leads us farther from happiness. In order to lead a happy life, we need to know more about others, about the society, about our culture and history. We should love our country, keep the law and realize our own responsibility (责任), and then we are sure to have a happy life.
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阅读理解
Bright comets(彗星) are a rare(罕见的)and beautiful sight. Though we think of them as members of the sun’s family, many comets go far beyond the orbits of the planets. As a rule they return once in a while to travel around the sun
A comet seems to be composed of gas, dust and ice. There is a great deal of solid, frozen material. As the mass gets near the sun, the outer frozen parts begin to melt(融化), and more gases form. The pressure of the sun’s radiation(放射) drives the dust and gases outwards in a long, streaming“tail”, perhaps several tails. For this reason the tail always points away from the sun. And when the comet moves farther from the radiation, the tail gets smaller and at last disappears.
We owe (把……归于)our knowledge chiefly to Sir Edmond Harley(1656－1742). He saw a very beautiful one in 1682, and it led him to study comets and their orbits.
Then he said,“The comet of 1682 was the same one that appeared in 1531 and again in 1607. It will return in 1758 or 1759.”
Harley died in 1742, but people waited and watched…And sure enough, Harley’s Comet arrived, big and bright, early in 1759. The comet was named:“Comet Harley”and it comes about every 75 years.
Last time it returned in 1986 and was watched by hundreds of millions of people. If you were one of them, I hope you will be lucky enough to watch it again next time it appears.
1．In what way are comets different from planets?
[ ]
A．They don’t travel round the sun.
B．They are not members of the sun’s family.
C．They are nearer to the sun than planets.
D．They go far beyond the sun than planets.
2．What is the long tail of the comet composed of (由……组成)?
[ ]
A．Gas, dust and ice.
B．Radiation of the sun.
C．Solid, frozen material.
D．Dust and gases.
3．
The reason why the tail of a comet always points away from the sun is that ________.
[ ]
A．it is getting nearer to the sun
B．the dust and gases are driven outward by the pressure
C．its outer frozen parts begin to melt
D．it is moving round the sun
4．Which of the following is right?
[ ]
A．Sure enough, Harley saw the comet arrive early in 1759.
B．Harley’s Comet returned in 1758 as Harley had expected.
C．Seventeen years after Harley’ death the comet returned.
D．We’ll see Comet Harley again in 75 years.
5．When will Comet Harley return next time?
[ ]
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