If you've ever seen a James Bond movie，you'll know that the hero gets around in a smart Aston Martin car. Even if you know full well that you could never afford such an expensive vehicle, you don't forget the name, or the car.
　 Why? You have been affected by product placement.
　 Companies pay a film to place their products in the movie. Product placement took off in the West in the 1980s and is now catching on in China. Two Hunan Satellite TV dramas are recent examples：Ugly Wudi and Let's Go Watch the Meteor Shower (《一起去看流星雨》).
　 Shampoo, mobile phones, cars and fitness centers–anything can be product-placed. Advertisers value the mass appeal of the movies, knowing that a successful film can showcase their goods to hundreds of thousands of viewers. But when product placement takes over, artistic considerations can take a back seat.
　 Cai Zhiyong has been product-placing for years. The Beijing-based advertiser admits there is a conflict between art and business. He explains the way one ad works. In If You are the One (《非诚勿扰》), the actress Shu Qi plays a flight attendant. The movie contains product placement for airline companies.
　 Cash-strapped filmmakers often have to give less consideration to the quality of their work because they need money from advertisers. In the original story for Meteor Shower, the heroine's mother owned an ice cream shop. But no ice cream company wanted to sponsor (赞助) the film. For this reason, the story was changed. In the film the man drinks 20 cups of milk tea instead of eating ice cream.
　 So you may see the power of business over the movies, since the script (剧本) was perhaps written so that a product could be placed-whether it was ice cream or milk tea.
【小题1】James Bond movies are mentioned in the first paragraph to show_________.

A．how popular James Bond is	B．how great the Aston Martin car is
C．how to make a movie more artistic	D．how effectively product placement works

【小题2】Product placement can have a bad effect on the_________ of a movie.

A．atmosphere

B．mass appeal

C．box-office success

D．artistic value

【小题3】What does the underlined word "cash-strapped" in Paragraph 6 probably mean?

A．Short of money.	B．Wasting a lot of money.
C．having enough money.	D．Trying to save money.

【小题4】We can learn from the example of Meteor Shower that__________.

A．business has a big say in the movie

B．the original story was not suitable for a movie

C．filmmakers are only concerned about making money

D．milk tea is more popular than ice cream

If you've ever seen a James Bond movie，you'll know that the hero gets around in a smart Aston Martin car. Even if you know full well that you could never afford such an expensive vehicle, you don't forget the name, or the car.

　 Why? You have been affected by product placement.

　 Companies pay a film to place their products in the movie. Product placement took off in the West in the 1980s and is now catching on in China. Two Hunan Satellite TV dramas are recent examples：Ugly Wudi and Let's Go Watch the Meteor Shower (《一起去看流星雨》).

　 Shampoo, mobile phones, cars and fitness centers – anything can be product-placed. Advertisers value the mass appeal of the movies, knowing that a successful film can showcase their goods to hundreds of thousands of viewers. But when product placement takes over, artistic considerations can take a back seat.

　 Cai Zhiyong has been product-placing for years. The Beijing-based advertiser admits there is a conflict between art and business. He explains the way one ad works. In If You are the One (《非诚勿扰》), the actress Shu Qi plays a flight attendant. The movie contains product placement for airline companies.

　 Cash-strapped filmmakers often have to give less consideration to the quality of their work because they need money from advertisers. In the original story for Meteor Shower, the heroine's mother owned an ice cream shop. But no ice cream company wanted to sponsor (赞助) the film. For this reason, the story was changed. In the film the man drinks 20 cups of milk tea instead of eating ice cream.

　 So you may see the power of business over the movies, since the script (剧本) was perhaps written so that a product could be placed-whether it was ice cream or milk tea.

1. James Bond movies are mentioned in the first paragraph to show_________.

  A. how popular James Bond is            B. how great the Aston Martin car is

  C. how to make a movie more artistic      D. how effectively product placement works

2.Product placement can have a bad effect on the_________ of a movie.

  A. atmosphere      B. mass appeal       C. box-office success      D. artistic value

3.What does the underlined word "cash-strapped" in Paragraph 6 probably mean?

  A. Short of money.                B. Wasting a lot of money.

  C. having enough money.           D. Trying to save money.

4.We can learn from the example of Meteor Shower that__________.

  A. business has a big say in the movie

  B. the original story was not suitable for a movie

  C. filmmakers are only concerned about making money

  D. milk tea is more popular than ice cream

 

A friend of mine was sitting in the living room one day when his cat dragged in a little “gift” in its mouth — a dead animal of some sort．Taking a closer look, he was surprised to 　36 it as the bunny （小兔）that 　37 Mary, the young daughter of the family next door．My friend felt 　38 , believing his cat had killed Mary’s bunny．

My quick-thinking friend came up with a plan． 39 　from the cat’s mouth the dead animal, which by now was a 　40 mess, he put it in the kitchen sink(水槽)．With a little warm water and some shampoo, he tried to 　41 the dead bunny as best he could．Then he took a hair dryer and blow-dried the bunny 　42 it looked pretty good．

Finally, under the cover of darkness, he crept into the next-door garden and placed it 　43 　in the cage．He managed to make the bunny look very 　44 　there in his little box．

The next morning, my friend looked out of the window and noticed a crowd of people 　45 around the rabbit cage ．Everyone seemed to be talking and pointing．My friend 　46 to go over and act like any normal　 47 neighbor and find out what was going on．

When he got there, Mary’s mother said to my friend, “You won’t believe this! It’s a（n） 48 thing! Mary’s bunny 49 　a few days ago, and we buried that little bunny right over there．．．”

Have you ever tried to cover up one wrongdoing with another? Covering up only makes matters 　50 ．

When we get caught doing something 　51 , for example, we may 　52 to cover it up with a lie．But just like Mary’s bunny, the result is 53 what we expected．We 　54 looking foolish．We would have been better off admitting we were wrong and accepting the 　55 ．What do you think of it?

36．A．treat　　　 B．catch　　 　　　　　　　　　 C．appreciate　 　　　　 D．recognize

37．A．looked for　 B．got along　 　　　　　　　 C．belonged to 　　　　　 D．resulted from

38．A．pleased　　 B．terrible　 　　　　　　　　　　　 C．confused 　　　　　　 D．excited

39．A．Looking　　 B．Removing 　　　　　　　　　　 C．Preventing　 　　　　 D．Hearing

40．A．dirty　　　 B．lovely　　 　　　　　　　　　　 C．gifted　　　 　　　　 D．strange

41．A．dress up　　 B．bring up　 　　　　　　　　　　 C．clean up　　 　　　　 D．make up

42．A．whenever　 B．though　 　　　　　　　　　　　 C．before　　 　　　　 D．until

43．A．carefully　 B．strangely　 　　　　　　　　　　 C.especially　 D．wonderfully

44．A．serious　　 B．correct　　　　　　　　　　　　　 C．balanced　 　　　　 D．natural

45．A．cheered　　 B．gathered 　　　　　　　　　　　 C．ran　　　　 　　　　 D．looked

46．A．wished　　 B．decided　 　　　　　　　　　　 C．hesitated 　　　　　　 D．meant

47．A．anxious　　 B．discouraged 　　　　　　　　　　 C．wise　 　　　　　　　　 D．curious

48．A．strange　　 B．difficult 　　　　　　　　　　　　　 C．sad 　　　　　　　　　　　 D．annoying

49．A．passed away B．ran away　 　　　　　　　　　　 C．set out 　　　　　　　 D．went up

50．A．more　　　 B．worse　 　　　　　　　　　　　　 C．better　 　　　　　　　 D．faster

51．A．exciting　　　 B．perfect　 　　　　　　　　　 C．strange 　　　　　　　 D．wrong

52．A．refuse　　　 B．attempt 　　　　　　　　　　 C．promise 　　　　　　 D．pretend

53．A．often　　　　 B．just　　　 　　　　　　　　　 C．always 　　　　　　　 D．never

54．A．get down　　 B．end up　 　　　　　　　　　　 C．go through　 　　　 D．set out

55．A．result　　 B．opportunities　 　　　　　　　　 C．hopes 　　　　　　　　　 D．choices

If you've ever seen a James Bond movie，you'll know that the hero gets around in a smart Aston Martin car. Even if you know fully well that you could never afford such an expensive vehicle, you don't forget the name, or the car.
　 Why? You have been affected by product placement.
　 Companies pay a film to place their products in the movie. Product placement took off in the West in the 1980s and is now catching on in China. Two Hunan Satellite TV dramas are recent examples：Ugly Wudi and Let's Go Watch the Meteor Shower (《一起去看流星雨》).
　 Shampoo, mobile phones, cars and fitness centers – anything can be product-placed. Advertisers value the mass appeal of the movies, knowing that a successful film can showcase their goods to hundreds of thousands of viewers. But when product placement takes over, artistic considerations can take a back seat.
　 Cai Zhiyong has been product-placing for years. The Beijing-based advertiser admits there is a conflict between art and business. He explains the way one ad works. In If You are the One (《非诚勿扰》), the actress Shu Qi plays a flight attendant. The movie contains product placement for airline companies.
　 Cash-strapped filmmakers often have to give less consideration to the quality of their work because they need money from advertisers. In the original story for Meteor Shower, the heroine's mother owned an ice cream shop. But no ice cream company wanted to sponsor (赞助) the film. For this reason, the story was changed. In the film the man drinks 20 cups of milk tea instead of eating ice cream.
　 So you may see the power of business over the movies, since the script (剧本) was perhaps written so that a product could be placed-whether it was ice cream or milk tea.
54. James Bond movies are mentioned in the first paragraph to show_________.
  A. how popular James Bond is            B. how great the Aston Martin car is
  C. how to make a movie more artistic      D. how effectively product placement works
55. Product placement can have a bad effect on the_________ of a movie.
  A. atmosphere      B. mass appeal       C. box-office success      D. artistic value
56.What does the underlined word "cash-strapped" in Paragraph 6 probably mean?
  A. Short of money.                B. Wasting a lot of money.
  C. having enough money.           D. Trying to save money.
57.We can learn from the example of Meteor Shower that__________.
  A. business has a big say in the movie
  B. the original story was not suitable for a movie
  C. filmmakers are only concerned about making money
  D. milk tea is more popular than ice cream