C

“ONLY A COKE WILL DO”

　　　 “We don’t necessarily believe that new advertising, which might make consumers feel better about the Coke brand or better about the ads themselves ,will actually result in consumers consuming more of the product,” Morgan Stanley’s Bill Pecoriello wrote in a research note the days after the investor(投资者)meeting. But Coke is optimistic it can regain its old magic ,and is banking on a mew slogan: “Welcome to the Coke side of life.”

BREAKTHROUGH HIT?

　　　 With PepsiCo about to surpass Coke as the beverage king on Wall Street-Pepsi’s market capitalization has soared in recent years to ＄97.9 billion ,putting it less than a billion dollars behind its rival(对手)-the heat is on Coke. It’s set to launch a new marketing campaign in March ,2006. And having taken a quick look at Coke’s investor presentation on Dec.7 in New York, my sense is that Coke may be moving in the right direction.

　　　 Given the continued shift by consumers away from soda-Coke’s stronghold-and into alternative beverages like juice ,tea ,and water ,Coke badly needs a breakthrough hit. And given that shift away from soda ,some analysts wonder whether even the catchiest new ads will be enough to put the fizz back into Coke.

SAME OLD ,UPDATED

　　　 The new flavors(口味)of PowerAde sports drink will probably enable Coke to continue stealing market share from pepsiCo’s Gatorade brand. And Coke is getting a little more creative with packaging ,including new ,aluminum bottles of Coke that will be sold in night clubs ,and an 8.4-ounce “100” calories version of its flag ship Coke that will appeal to women who want fewer calories and will like the fact that the small can will fit in their purse .I doubt whether other new products will be successful ,including a new coffee-flavored soda called Coke-Cola Blak that I tried .Think carbonated coffee. But I am not sure if the product ,which Coke is pitching as an afternoon pick-me-up for the 35-and-over set ,is going to pull people away from their afternoon Frappucino fix. And my opinion is that Vault ,an orange-flavored energy drink, will have just as

much trouble unseating mountain Dew among teens as did Coke’s last attempt, a product called Surge.

　　 If there is one concern I have about the fresh offerings coke plans to launch this year, it appears that many of them are simply new brands, not new products.

64．According to the passage, we can know that 　　　　.

　　　 A．Coke mainly depends on new products recently.

　　　 B．Nowadays Coke is comparatively less popular

　　　 C．PepsiCo has taken the place of Coke

　　　 D．Coke has few new brands

65．The underlined word soared means　　　　 .

　　　 A．achieved 　　　　　　 B．dropped　　　　　 C．increased　　　　　　　 D．failed

66．When the middle-aged people feel tired, what would they prefer to drink in order to continue their work?

　　　 A．Vault 　　　　　　　　 B．Surge　　　　　　　 C．Coke-Coda Blak 　 D．Frappucino

67．What is the best title of the passage?

　　　 A．Troubles in Coke Company 　　　　　　　

　　　 B．Varieties of New products

　　　 C．The importance of New Advertisements　　　　　　　　　　　　　　　

　　　 D．The relationship between Coke an Pepsi

B

　　　 “Tear’em apart!” “Kill the fool!” “Murder the referee(裁判)!”

　　　 These are common remarks one may bear at various sporting events .At the time they are made ,they may seem innocent enough. But let’s not kid ourselves. They have been known to influence behavior in such a way as to lead to real blood shed. Volumes have been written about the way words affect us .It has been shown that words having certain connotations(含义)may cause us to react in ways quite foreign to what we consider to be our usual humanistic behavior. I see the term “opponent” as one of those words. Perhaps the time has come to delete it from sports terms.

　　　 The dictionary meaning of the term “opponent” is “adversary” ,”enemy” ; “one who opposes your interests.” Thus ,when a player meets an opponent ,he or she may tend to treat that opponent as an enemy. At such times ,winning may dominate one’s intellect ,and every action ,no matter how gross ,may be considered justifiable. I recall an incident in a handball game when a referee effused a player’s request for a time out for a glove change because he did not consider them wet enough. The player proceeded to rub his gloves across his wet T-shirt and then exclaimed. “Are they wet enough now?”

　　　 In the heat of battle ,players have been observed to throw themselves across the court without considering the consequences that such a move might have on anyone in their way. I have also witnessed a player reacting to his opponent’s international and illegal blocking by deliberately hitting him with the ball as hard as he could during the course of play. Off the court ,they are good friends. Does that make any sense? It certainly gives proof of a court attitude which departs from normal behavior.

　　　 Therefore, I believe it is time we elevated(提升)the game to the level where it belongs thereby setting an example to the rest the sporting world. Replacing the term “opponent” with “associate” could be an ideal way to start.

　　　 The dictionary meaning of the term “associate” is “colleague” ; “friend” ; “companion”. Reflect a moment! You may soon see and possible feel the difference in your reaction to the term “associate” rather than “opponent”.

59．Which of the following statements best expresses the author’s view?

　　　 A．Aggressive behavior in sports can have serious consequences.

　　　 B．The words people use can influence their behavior.

　　　 C．Unpleasant words in sports are often used by foreign athletes.

　　　 D．Unfair judgments by referees will lead to violence on the sports field.

60．Rough words are spoken during games because the players　　　　 .

　　　 A．are too eager to win

　　　 B．are usually short-tempered and easily offended

　　　 C．can’t afford to be polite in fierce competition

　　　 D．treat their rivals as enemies

61．What did the handball player do when he was not allowed a time out to change his gloves?

　　　 A．He refused to continue the game.

　　　 B．He angrily hit the referee with a ball.

　　　 C．He claimed that the referee was unfair.

　　　 D．He wet his gloves by rubbing them across his T-shirt.

62．According to the passage ,players ,in a game ,may　　　　 .

　　　 A．deliberately throw the ball at anyone illegally blocking their way

　　　 B．keep on screaming and shouting throughout the game

　　　 C．lie down on the ground as an act of protest

　　　 D．kick the ball across the court with force

63．The author hopes to have the current situation in sports improved by　　　　 .

　　　 A．calling on players to use clean language on the court

　　　 B．raising the referees’ sense of responsibility

　　　 C．changing the attitude of players on the sports fields

　　　 D．regulating the relationship between players and referees

A

　　　 I know a woman who likes to do grocery shopping ,but I also know a lot of people who hate it! People who hate shopping are likely to like supermarkets ,those huge stores with almost everything you need in one location.

　　　 The supermarket saves me both money and time .The little corner grocery store is often more conveniently located ,more pleasant and open at late hours when the supermarket is closed .But the grocer must charge you more than the英才苑big market for most items because he can only buy a smaller number of cases of one product from the manufacturer, while a supermarket chain can buy thousands of cases at a time; thus the supermarket can buy cheaper and can sell cheaper to you.

　　　 Nonetheless, food is very far from cheap so I always hunt for bargains. I check ads in the newspapers and the market’s “sale” flyers and try to make up a shopping list that includes “sale” items.

　　　 When I enter a supermarket I take a big ,wheeled basket and roll it around from aisle to aisle. Fresh and frozen foods ,canned goods ,boxes ,bags and bottles soon fill up my cart .I also buy many non-food items such as paper napkins ,plastic wraps (to keep food fresh under refrigeration ), laundry detergent ,light bulbs ,etc .Some foods that have already been cooked like chicken or prepared like salads are available in the “delicatessen” (熟菜店)section of the market. But they are often too expensive for my food budget.

　　　 There is one big danger in supermarket shopping : there are thousands of items within hand’s reach on the shelves ,all attractively packaged .The temptation to buy things you don’t really need or want is very strong! Don’t be fooled by the pictures on the boxes ; for example, a box with a picture of a beautiful cake on it may only contain a cake mix. Read the labels.

　　　 When I have loaded up my basket and checked my shopping list again to make sure I have everything I need ,I go to a checkout counter . Here a cashier (or a computer) will look at the price marked on every item I buy ,ring it up on the cash register ,add sales tax where appropriate, and then total up the bill . The register will show me the amount I must pay. I groan at how high prices are and complain about inflation , and hand my money to the cashier. While the groceries are being bagged ,I count my change and then head home.

　　　 Sometimes, of course ,the market is very crowed and there are long lines at the checkout counter . But even so ,in much less time than is would have taken me to go from one small shop or grocery store to another, I have done the family’s major shopping for a week or two or even more.

56．It can be inferred from the passage that a lot of people hate shopping because　　　　 .

　　　 A．it will take a lot of time to go from one shop or grocery store to another

　　　 B．the shops are often very crowded

　　　 C．it will cost them a lot of money

　　　 D．they have to hunt for bargains

57．Which of the following statements about supermarket shopping is NOT true?

　　　 A．One tends to buy unnecessary goods.

　　　 B．One can save both money and time.

　　　 C．It will take the place of grocery shopping.

　　　 D．It is preferred by people hating shopping.

58．Why does the author say the supermarket saves him/her time?

　　　 A．He/ She can do the family’s major shopping for a week or two or even more in one

　　　 location.

　　　 B．He / She needn’t wait to pay at the checkout counter.

　　　 C．He / She can get everything needed at a supermarket.

　　　 D．It stays open until very late.

第二节．完型填空(每小题1.5分，共30分)

It was on a winter morning, near Oxford, Maryland, that I set the breakfast table beside the huge window, which　 36　 the Tred Avon River. The snow decorated the shore in white. For a moment I stood quietly against the bookcase , appreciating what the night’s snow had 　37　 .

　　 38　 　I leaned forward and peered(盯着看)close to the frosted window. “It really is!” I cried out loud. “There is a goose out there!” I 　39　 to the bookcase and pulled out a pair of binoculars(望远镜). Into their sights came the　 40　 of a large Canada goose(黑额黑雁), very still, its wings folded tight to its sides, its 　41　 frozen to the ice.

Then from the dark sides, I saw a line of swans. They crossed　 42　 the west of the broad river, moving　 43　 to the east.

　As I 　44　 , the leader swung to the right, and then英才苑the white　 45　 of birds become a white circle. It floated from the top of the sky downward. At last, as easy as feathers coming to earth, the circle　 46　 the ice. The swans　 47　 the frozen goose! Amazingly, those bills(啄)began to work on 　48　 . the long necks were lifted and curved down, 　49　 . it went on for a long time. At last, the goose was free and 　50　 its big webbed feet slowly. The goose　 51　 its wings as far as they would go. The swans took off and 　52　 　their eastward journey, in perfect formation, to their secret destination. 　53　 them, rising with incredible speed and joy, the goose moved into the sky.

I watched them 　54　 they disappeared over the tips of the farthest trees. Only then did I realize that tears were running down my cheeks.

This is a true story. I do not try to interpret it here. I just often 　55　 it in bad moments, and tell myself, “If so for birds, why not for man?”

36．A．undertook 　　　　　 B．overlooked　　　 C．overshadowed　　　 D．evaluated

37．A．destroyed 　　　　　 B．covered　　　　　　 C．painted　　　　　　　　 D．hidden

38．A．Finally 　　　　　　　 B．Unwillingly　　　 C．Disappointedly　　 D．Suddenly

39．A．rushed 　　　　　　　　 B．returned　　　　　 C．advanced　　　　　　　 D．reached

40．A．figure　　　　　　　　　 B．shadow　　　　　　 C．cry　　　　　　　　　　　 D．baby

41．A．head　　　　　　　　　　 B．body 　　　　　　　 C．feet　　　　　　　　　　 D．beak

42．A．along　　　　　　　　　 B．from 　　　　　　　 C．around　　　　　　　　 D．in

43．A．steadily　　　　　　　 B．smoothly　　　　　 C．in the snow　　　　　 D．closely

44．A．watched　　　　　　　 B．expected　　　　　　 C．predicted　　　　　　　 D．feared

45．A．block　　　　　　　　　 B．mass　　　　　　　　 C．dot　　　　　　　　　　　 D．string

46．A．skated on　　　　　　 B．landed on　　　　　 C．fell down to　　　　 D．broke into

47．A．threatened　　　　　 B．attacked　　　　　　 C．surrounded　　　　　 D．killed

48．A．the ice　　　　　　　　 B．their feather　　　 C．the river　　　　　　　 D．the shore

49．A．one after another　 B．side by side　　　 C．now and then　　　　 D．again and again

50．A．washing　　　　　　　 B．protecting　　　　　 C．moving　　　　　　　　 D．warming

51．A．enlarged　　　　　　　 B．spread　　　　　　　 C．lifted　　　　　　　　　 D．threw

52．A．started　　　　　　　　 B．carried on　　　　　 C．repeated　　　　　　　 D．stopped

53．A．Behind　　　　　　　　 B．In front of　　　　 C．Along with　　　　　 D．Including

54．A．after　　　　　　　　　 B．although　　　　　　 C．unless　　　　　　　　　 D．until

55．A．write about　　　　　 B．keep　　　　　　　　 C．think of　　　　　　　 D．retell

35．－Why hasn’t our English teacher been invited to the English evening being held here now?

　　 －She　　 an important article when I found her and she　　 it.

　　　 A．had written; didn’t finish 　　　　　　　　　 B．was writing; hadn’t finished

　　　 C．wrote; hasn’t finished　　　　　　　　　　　　 D．was writing; hasn’t finished

34．If you have　　 income of less than 500 yuan, you will be free of 　　income tax.

　　　 A．an; the 　　　　　　　 B．an; /　　　　　　　　 C．the;/　　　　　　　　　　 D．the; an

33．You can do it 　　　you like; it really doesn’t matter.

　　　 A．whatever　　　　　　　 B．whoever 　　　　 C．however　　　　　　　 D．whichever

32．　　 the question correctly made the　 teachers present satisfied.

　　　 A．That the student answered 　　　　　　　　 B．What the student answered

　　　 C．The student had answered　　　　　　　　　 D．The student answering

31．－　　 my word, I can’t believe she has got on board　　 the plane alone.

　　　 A．Upon;/　　　　　　　　 B．With;/　　　　　　　 C．At; in 　　　　　　　　 D．In; into