A simple piece of clothesline hangs between some environmentally friendly Americans and their neighbors.

　　On one side stand those who see clothes dryers(干衣机) as a waste of energy and a major polluter of the environment. As a result, they are turning to clotheslines as part of the “what-I-can-do environmentalism(环境保护主义).”

　　On the other side are people who are against drying clothes outside, arguing that clotheslines are unpleasant to look at. They have persuaded Homeowners Associations (HOAs) across the U.S. to ban outdoor clotheslines, because clothesline drying also tends to lower home value in the neighborhood. This had led to a Right-to-Dry Movement that is calling for laws to be passed to protect people’s right to use clotheslines.　　

　　So far, only three states have laws to protect clothesline. Right-to-Dry supporters argue that there should be more.　　

　　Matt Reck, 37, is the kind of eco-conscious(有生态意识的) person who feeds his trees with bathwater and reuses water drops from his air conditioners to water plants. His family also uses a clothesline. But on July 9, 2007, the HOA in Wake Forest, North Carolina, told him that a dissatisfied neighbor had telephoned them about his clothesline. The Recks paid no attention to the warning and still dried their clothes on a line in the yard. “Many people say they are environmentally friendly but they don’t take matters in their own hands,” says Reck. The local HOA has decided not to take any action, unless more neighbors come to them.　　

　　North Carolina lawmakers are saying that banning clotheslines is not the right thing to do. But HOAs and housing businesses believe that clothesline drying reminds people of poor neighborhoods. They worry that if buyers think their future neighbors can’t even afford dryers, housing prices will fall.

　　Environmentalists say such worries are not necessary, and in view of global warming, that idea needs to change. As they say, “The clothesline is beautiful”. Hanging clothes outside should be encouraged. We all have to do at least something to slow down the process of global warming.”

One of the reasons why supporters of clothes dryers are trying to ban clothesline drying is that ________.

A. clothes dryers are more efficient   

B. clothesline drying reduces home value

C. clothes dryers are energy-saving    

D. clothesline drying is not allowed in most U.S. states

Which of the following best describes Matt Reck?

　　A. He is a kind-hearted man.         B. He is an impolite man.　　

　　C. He is an experienced gardener.    D. He is a man of social responsibility.　　

Who are in favor of clothesline drying?　　

　　A. housing businesses.           B. Environmentalists.　　

　　C. Homeowners Associations.     D. Reck’s dissatisfied neighbors.　　

What is mainly discussed in the text?　　

　　A. Clothesline drying: a way to save energy and money.　　

　　B. Clothesline drying: a lost art rediscovered.　　

　　C. Opposite opinions on clothesline drying.　　

　　D. Different varieties of clotheslines.　　

III 阅读（共两节，满分40分）
第一节 阅读理解（共15小题；每小题2分，满分30分）
阅读下列短文，从每题所给A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。
Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to develop new products, put them on the market and wait for customers to discover them. This would take too long. Demand for some products must be created. This is done through advertising.
　　But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to buy particular products, many respond by buying them.
　　Advertising is designed to influence an individual to buy a product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.
　　Buying motives are usually broken down into two categories: rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of fear, wanting to be liked, and wanting to have something better than your friends have.
　　Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger" and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of living".
　　Most consumers believe that they are not easily influenced by emotional appeals. However, corporations that sell consumer products obviously think differently. They spend many millions of dollars every day on radio, television, newspaper and magazine ads that use these appeals.　　
1. It can be inferred from the passage that one of the advantages of advertising for consumers is that ________.
A. it can create a big demand for consumer goods
B. the mass market created by it leads to low prices
　C. producers can introduce new products to consumers
　D. it helps consumers discover new products
2. Consumers sometimes find it difficult to make a sensible decision when buying a particular product     because __________ .
　A. many advertisements are too difficult for them to understand
　B. they are afraid to be taken in by dishonest advertisements
　C. mass advertising offers them a range of good and cheap products
　D. they are confused by the quantity of advertisements promoting it
3. According to the passage, a toothpaste ad promising that people who use the product will make a lot of friends is an example of an ad that appeals to __________ .
　A. rational buying motives                              B. the consumer's commonsense
　C. emotional buying motives                         　D. the desire for a good product
4. The reason why companies spend enormous amounts of money on advertising is that ________ .
　A. they believe people can be influenced to buy a certain produce
B. it takes a lot of advertising to convince people to buy a certain product
　C. most consumers are not easily influenced by emotional appeals
　D. advertising based on emotional appeals are very effective
5. The best title for this passage would be ________ .
　A. Advertising can create demand                  　B. The advantages of advertising
　C. What effective advertising can do              　D. The role of advertising in selling products

Dear Economist,
My newly-wedded wife and I are deeply in love. There is, however, one issue that threatens the happiness of our marriage. I absolutely insist on shopping at Walmart. My wife, meanwhile, would rather avoid Walmart at all costs.
　　I have recently tried to convince her that not only does Walmart offer the lowest prices known to man, but that the chain is also a force for good―lower prices mean better standards of living for all consumers, increased global trade means a tighter-knit(紧密团结的) international community, and efficient operations translate into higher productivity growth for the economy. My wife complains about poor labour policies, the “fact” that Walmart squeezes suppliers, and that it puts local shops out of business.
　　Who is right? Will our marriage survive?
　　                                                                                                                                                  Brian Gee
Dear Brian,
I have to agree with you about Walmart. Jason Furman, then an economist at New York University, now an adviser to President Obama, famously argued in 2005 that Walmart was unwittingly (不知不觉地) a progressive success story. The chain’s prices don’t much affect me (I prefer Whole Foods) but Furman estimated that they benefited low-and-middle-income Americans to the sum of around $250 billion a year.
　　Walmart does not pay much, so it may depress wages. Then again, it may increase wages by offering jobs to the otherwise-unemployed. Either way, the benefits of low prices to Walmart shoppers far outweigh any seemingly reasonable costs to Walmart employees. And while it is true that Walmart employees tend to be poor, the same is true of Walmart shoppers.
　　Armed with this information you can face your wife with confidence. You are sure to win the conversation. The divorce is likely to be more argued.
Economist
68. What concerns Brian Gee so much that he wrote the letter?
A. His wife refuses to shop at Walmart.
B. They are faced with a divorce.
C. They can’t afford the costs of shopping at Walmart.
D. They are in conflict about shopping at Walmart. 
69. Brian Gee’s wife tends to hold the opinion that _________.
A. it is wrong for Walmart to depress its employees’ wages
B. consumers’ lives have improved thanks to Walmart
C. Walmart’s business operation increases productivity in economy
D. Walmart’s business increases global trade
70. What can be inferred from the reply letter?
A. Some employees accept the low pay to keep the job.
B. Walmart appeals to only poor consumers and poor employees.
C. Employees suffer from Walmart’s low prices more than consumers.
D. Jason Furman, a New York University economist, spoke highly of Walmart.

I have had just about enough of being treated like a second-class citizen, simply because I happen to be that unfairly treated member of society --- a customer. The more I go into shops and hotels, banks and post offices, railway stations, airports and the like, the more I am convinced the things are being run solely to suit the firm, the system, or the union. There seems to be a deceptive (欺骗的) new motto for so-called “service” organizations --- Staff Before Service.
　　 How often, for example, have you queued for what seems like hours at the Post Office or the supermarket because there were not enough staff on duty to man all the service grilles or checkout counters? Surely in these days of high unemployment it must be possible to hire cashiers and counter staff. Yet supermarkets, hinting darkly at higher prices, claim that uncovering all their cash registers at any one time would increase operating costs. And the Post Office says we cannot expect all their service grilles to be occupied “at times when demand is low”.
　　  It is the same with hotels. Because waiters and kitchen staff must finish when it suits them, dining rooms close earlier or menu choice is cut short. As for us guests, we just have to put up with it. There is also the nonsense of so many friendly hotel night porters having been thrown out of their jobs in the interests of “efficiency” and replaced by coin-eating machines which offer everything from lager to laxatives (从贮藏啤酒到通便剂). Not to mention the tea-making kit in your room: a kettle with a mixed collection of tea bags, plastic milk boxes and lump sugar. Who wants to wake up to a raw teabag? I do not, especially when I am paying for “service”.
　　Can it be stopped, this worsening of service, this growing attitude that the customer is always a bore? I angrily hope so because it is happening, sadly, in all walks of life.
　　Our only hope is to hammer home our anger whenever and wherever we can and, if all else fails, bring back into practice that other, older slogan --- Take Our Deal Elsewhere.
【小题1】The writer feels that nowadays customers __________.

A．not having enough male staff on duty

B．difficulties in hiring more efficient staff

C．lack of cooperation between staff members

D．not providing enough staff on purpose to reduce budget

A．be patient when queuing before checkout counters

B．put up with the rude manners of the staff

C．try to control his temper when ill-treated

D．go to other places where good service is available

Money spent on advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export (出口) at good prices. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labour, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.

　　And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament(国会)govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.

　　Advertising does more for the good of the public than any other force I can think of.

　　There is one more point I feel I ought to touch on. Recently I heard a well-known television person declared that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.

　　If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the colour of a shirt is a bit persuasive (有说服力的)--advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants.

By the first sentence of the passage the writer means that ___.

　 A. he is fairly familiar with the cost of advertising

　 B. everybody knows well that advertising is a waste of money

　 C. advertising costs more money than everything else

　 D. money on advertising is worth spending

In the passage, which of the following is NOT included in the advantages of advertising?

　 A. Getting greater fame.              B. Providing more jobs.

　 C. Raising living standards.           D. Reducing newspaper cost.

The writer thinks that the well-known TV person is _____.

　 A. quite right in passing his judgment on advertising

　 B. interested in nothing but the buyers' attention

　 C. correct in telling the difference between persuasion and information

　 D. obviously unfair in his views on advertising

In the writer's opinion, ________.

　 A. advertising can seldom bring material interest to man by providing information

　 B. advertising informs people of new ideas rather than wins them over

　 C. there is nothing wrong with advertising in persuading the buyer

　 D. the buyer is not interested in getting information from an advertisement