阅读理解

　　For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-baked bread into their stories．Now Dale Air, a leading firm of aroma(香气)consultants, has been approached by Barclay's Bank to develop suitable artificial smells for their banks．Researchers have suggested that surrounding customers with the "smell of money" will encourage them to feel relaxed and optimistic and give them added confidence in the bank's security and professionalism．

　　But before a smell can be manufactured and introduced into banks' air conditioning systems, it must be identified and chemically analyzed, and this has proved to be difficult．The problem is that banknotes and coins tend to pick up the smell of their surroundings．So cash that has been sitting in a cash register at a fishmonger's(鱼贩)will smell of fish, and banknotes used to pay for meals in restaurants will tend to smell of food．

　　It may be a challenge, but aroma experts have little doubt that the use of artificial smells can be an effective form of subconscious advertising．Lunn Poly, a British travel company, introduced the smell of coconuts into its travel agencies and saw a big increase in spending by holiday makers．Many cafes now have electric dispensers(自动售货机)that release the smell of freshly roasted coffee near their entrances, subtly encouraging customers to come in and have a drink or snack．Even prestigious car maker Rolls-Royce has been spraying the inside of its cars to enhance the smell of the leather seats．

　　"The sense of smell is probably the most basic and primitive of all human senses," explains researcher Jim O'Rordan．" There is a direct pathway from the olfactory(嗅觉的)organs in the nose to the brain．" It is certainly true that most people find certain smells incredibly strong, stringing memories and feelings in a way that few other stimulants(刺激物)can rival．It is a phenomenon marketing consultants have long recognized, but until recently have been unable to harness．"We've made great progress but the technology of odour production is still in its infancy," says O'Riordan, "Who knows where it will take us．"

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A Lesson for Living

　　Mom is my life teacher．“Everything happens for the best,” my mother said 　　1　　 I faced disappointment．“If you 　　2　　 one day something good will happen．And you'll 　　3　　 that it wouldn't have happened if not for that previous disappointment．”

　　Mother was 　　4　　, as I discovered after graduating from college, I had decided to try for a job 　　5　　 radio, then work my way up to 　　6　　．In Chicago, I knocked on the door of every station and got 　　7　　 every time．

　　In one studio, a kind lady told me that big stations couldn't risk hiring an 　　8　　 person, “Go out to find a small station,” she suggested．

　　I thumbed home to Dixon, Illinois．　　9　　, there were no radio-announcing jobs in Dixon, my father said Montgomery Ward had opened a store and 　　10　　 a local athlete to manage its sports department．Since Dixon was 　　11　　 I had played high school football, I applied．The job sounded 　　12　　 right for me．But I wasn't hired．

　　My 　　13　　 must have shown．“Everything happens for the best,” Mom reminded me．I tried WOC Radio in Davenport．The program director, named Peter Mac Arthur, told me they had already hired one．

　　As I left his office, my frustration boiled over．I asked aloud, “How 　　14　　 a fellow get to be a sports announcer if he can't get a job in a radio station?”

　　I was leaving when I heard Mac Arthur calling,“　　15　　 was that you said about sports? Do you know 　　16　　 about football?” Then he 　　17　　 me before a microphone and asked me to broadcast a(n)　　18　　 game．After that, Peter told me I would be broadcasting Saturday's game!

　　On my way home, 　　19　　 since, I always thought of my mother's words：“If you carry on, one day something good will happen．And you'll”…

　　I often wonder what 　　20　　 my life might have taken if I'd gotten the job at Montgomery Ward．

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阅读理解

　　Just before a department store in this central Kansas town closed forever on Sunday, it had a unique sale．About 100 shoppers were milling around, choosing items at special close-out prices, when a voice made an announcement over the intercom．

　　“Attention shoppers! We’re having a local sale．You can buy everything you can fit into a shopping cart for only 25 dollars!”

　　“The store became very quiet,” one woman shopper said later．“And then, all of a sudden, there was a crash and a bang．I didn’t care what I found in my cart．No one cared．”

　　She went wild in the shoe department．“I got between 40 and 60 pairs from baby size to adult size,” she said．She also grabbed stacks of recording tapes, spark plugs, cans of paint, scarves, ties, and “dozens of pairs of underwear．”

　　“I added it up,” she said, “and I got ＄1 426.35 worth of stuff．”

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