Advertising is part of our life in our world of competition. It is important for both seller and buyer. Even the government cannot do without it. More than $ 400 billion has been spent worldwide on advertising this year.
Advertising is necessary to all business. Without making buyers know about the products (产品) how are products going to get to the buyers? Advertising draws attention to the product or service through television, radio, billboards, flyers, boards, newspapers or magazines. Bikes, buses and trains are also used to carry advertisements. Where there are people advertising can be found. People don’t have to travel far to see an advertisement. Advertising lets people know new products. For example, people come to know about useful new medicines, new computers, cell phones and etc. People often learn about new tools and machines for industry. Advertising tells people different brands (品牌) of the same product. It tells about which brand is better.
It is through advertisements that we come to know of new jobs. People who see the advertisement and think they are able to do the work may come to the company and then might get that job. Advertisement is a good way to educate people and to help students choose colleges or universities that they like. Schools, colleges and universities advertise their classes, courses, and fees and attract students. Government can advertise its plans. It can tell people what good things it might do for the nation.
46. Why is advertising necessary to all business?
A. It sends the products to buyers.
B. It lets buyers know the products.
C. It sells the products at a good price.
D. It makes buyers see the products everywhere.
47. What can we learn from the passage?
A. Governments should make more advertisements.
B. Schools use advertisements to educate students.
C. There are many ways to advertise new products.
D. People don’t like to see too many advertisements.
48. What’s the best title for the passage?
A. The Importance of Advertising. B. How to Advertise Products.
C. The Kinds of Advertisements. D. The Development of Advertising.
科目：初中英语 来源：2013届江苏省徐州市中考模拟英语卷（带解析） 题型：阅读理解
阅读填词 (共10小题，每题1分，满分10分)
阅读短文，根据所读内容在短文后图表中的空格里填入一个恰当的单词
Never go into a supermarket hungry! This is a good piece of advice. If you go shopping for food before lunchtime, you’ll probably buy more than you plan to. Unluckily, however, just this advice isn’t enough for consumers (消费者) these days. Modern shoppers need an education in how and how not to buy things at the store. First, you check the weekly newspaper advertisements. Find out the items that are on sale and decide if you really need these things. In other words, don’t buy anything just because it’s cheaper than usual! “New and improved!” or “All Natural” on the front of a package (包装) influence you. Instead, read the list of ingredients (原料) on the back. Third, compare prices: that is, you should examine the prices of both different brands(商标、牌子) and different size of the same brand.
Another suggestions for consumers is to buy ordinary items(商品) instead of famous brands. Ordinary items in supermarkets come in ordinary packages. These products are cheaper because producers don’t spend much money on packing or advertising.
The quality, however, is usually as good as the quality of well-known name brands. In the same way, in buying clothes, you can often find high quality and low prices in brands that are not famous. Shopping in discount clothing stores can help you save a lot of money. Although these stores aren’t very attractive, and they usually do not have individual dressing room, not only are the prices low, but you can often find the same famous brands that you find in high-priced department stores(百货商店).
Wise consumers read magazine ads and watch TV commercial (广告), but they do this with one advantage: knowledge of the psychology (心理) behind the ads. In other words, well-informed(消息灵通的) consumers watch for information and check for misinformation. They ask themselves questions. Is the advertiser hiding something in small print at the bottom of the page? Is there any real information in the commercial, or is the advertiser simply showing an attractive image? With the answer to these questions, consumers can make a wise choice.
| Main topic: suggestions for 【小题1】 | ||||
| Suggestions | Never go into a supermarket when you 【小题2】 hungry! | Need an education in how and how not to buy things at the store. | Buy ordinary items instead of famous 【小题3】 | Read ads with 【小题4】 of the psychology behind the ads. |
| 【小题5】 for the suggestions | It is 【小题6】 to buy more than you plan to | Consumers can make a wise【小题7】 | The prices of 【小题8】 items are lower because producers spend 【小题9】 money on packaging. | Advertisers sometimes don’t tell the 【小题10】 |
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科目：初中英语 来源：2013届广西贵港市平南县初三5月第二次模拟考试英语卷（带解析） 题型：单词拼写
根据句子中所给的单词首字母或中文提示，填写正确的单词。
【小题1】–I often a with my mother. What should I do? –Maybe you should say you’re sorry.
【小题2】It is not p to laugh at others when they make mistakes.
【小题3】–What do your parents do?
–They are b doctors. They work in the same hospital.
【小题4】Some students feel s in class because they stay up to search the Internet at night.
【小题5】–What would you do if you had a lot of money?
–I would buy a big house with a beautiful g for my parents.
【小题6】–Which pair of shoes do you want, the black one or the ___________ (棕色的) one?
–I’d like the black one.
【小题7】–What do you think of the advertising today?
–Some of the advertisements don’t tell the __________ (真相).
【小题8】–How do you feel when you see the national flag of China?–It makes me feel ______ (自豪的) .
【小题9】–Where would you like to travel?
–I’d like to go to the countryside because I love __________ (大自然).
【小题10】–How much are the pants? –They are only __________ (二十) dollars.
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科目：初中英语 来源：2011年贵州省毕节地区中考英语试卷（解析版） 题型：其他题
阅读下面短文，然后根据短文内容补全答题卡上对应表格中所缺失的信息，每空不超过2个词或数字。
True or false? Only old women knit.
Not
anymore！Knitting has now become a
fashionable hobby with women in their 20s and 30s. Young women can be seen
knitting in coffee shops, hairdressers, bookstores, and bus stops, and
Hollywood stars like Julia Roberts, Cameron Diaz, Madonna, and Gwyneth Paltrow
all knit. They are knitting scarves, hats, socks, and sweaters—even bikinis and wedding dresses!
Knitting is being called the "new yoga". It is very relaxing and is the perfect hobby for our busy, stressful, 21st-century lives. It slows down your heart and lowers your blood pressure. Lissy Blomster, a 25-year-old buyer from New York, says "I come home from work mad and stressed almost every day. But after 30 to 45 minutes of knitting, I'm totally relaxed. " Jenny Carter, a 32-year-old advertising executive from Seattle, always knits through her lunch break. "It helps me clear my head and start fresh," she says.
Even some men are taking up knitting. Dave White, a 33-year-old IT manager from San Francisco, started knitting six months ago, after a woman friend introduced him to it. " I like knitting because I can go into my own little world and forget about my problems," he says. But he has not told any of his men friends that he knits, and he never knits in public. Brian Duffey, however, a 26-year-old student from Chicago, said, "I knit anywhere, everywhere. I have never had a negative comment… in fact, I find it attracts women. "
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科目：初中英语 来源：2011年山东省德州市中考英语试卷（解析版） 题型：其他题
阅读下面短文，用括号内所给动词的适当形式填空(必要时可加情态动词或助动词)
A farmer had some dogs to sell. He painted a sign advertising the dogs. A little boy came up to him and said, “Sir, I want to buy a dog.”
“Well,” the farmer said, “but they1._____________________ (be) very expensive.” The boy 2. _____________________ (take) some changes out of his pocket, “I’ve got thirty-nine cents. Is that enough to take a dog?”
“Sure. I have six dogs. You3. ________________________ (choose) any of them.” Then the farmer whistled, “Dolly!” At once, Dolly ran out of the doghouse followed by four little dogs. Then the little boy’s eyes4.____________________________ (dance) with happiness.
But the boy saw another little dog5.___________________________ (move) out slowly. This one was the smallest. She was trying her best 6. _________________________ (catch) up with the others…
“I went that one,” the boy said, 7. ____________________________ (point) to the last one. The farmer was surprised. “She 8. _________________________ (not run) and play with you like other dogs. Will you still want to buy her?” he said kindly.
Hearing that, the little boy rolled(卷起) up one leg of his trousers. A steel brace(支架) 9. _____________________ (tie) on both sides of his leg. Looking up at the farmer, he said, “So you see, Sir. I can’t walk very well myself, I 10. ____________________________ (understand) her. So we will be good friends.”
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科目：初中英语 来源：2011年云南省昆明市中考英语试卷（解析版） 题型：单词拼写
用括号中所给单词的形式填空，使语篇意思完整，必要时请用否定式。（共10小题，每小题1分，满分10分）
In the modern world, advertising is everywhere! Some people think that ads _______(be) great. But others hate ads, saying that they make our ______(city) and countryside look ugly. It’s ________(truly) that some ads can be very useful. For instance, they can help you __________(compare) two different products and save money. When prices ________(list), you can go to the store with the ________(low) price. However, some advertising can be confusing or ___________(leading). Sometimes the picture in an ad looks a lot better than the real thing. At other times, the words _________(sounds) good but don’t really tell you anything about the quality of the product. So __________(your) have to be careful. __________(let) their words and pictures fool you.
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