Question

【题目】B. Choose the best answer and complete the passage(选择最恰当的单词或短语选项完成短文)：

What makes an advertisement effective? You can easily answer this question if you walk around a city. A good ad is one that gets your attention and makes you focus on the important ______, too.

To learn how to create an effective ad, like a poster for example, start by ______ the two posters on the right. Answer this without stopping to think: Which one is more effective? Yes, it’s the one at the bottom. Let’s examine why.

First of all, it’s more colourful and it’s got attractive pictures. The white and black poster almost becomes invisible next to it. Colour draws attention. Moreover, it can ______ your feelings and make you react in a certain way. Images do the same. Do the cupcakes on the poster at the bottom make your mouth water? Do they make you quickly go through the text to find out where you can get them? That’s what they’re there for!

An ad isn’t just colour and pictures. You’ve got something to say, so the next thing you should do is to decide how much text you should write. Remember that people are impatient and will ______ read a long text to see what it’s about. The amount of text should be just right to get your message across, so focus on your message and say it with as few words as possible. Your choice of font (the style of letters), font size (how big or small the letters are) and font colour also play an important role. You want the text to be ______ to read, especially from a distance.

______, you have to decide how you’re going to organize both the pictures and the text in the space you’ve got. A good layout helps people ‘read’ the ad quickly and communicates your message more effectively. If your poster is too busy, your message will simply get lost!

【1】A. taskB. informationC. goalD. proof

【2】A. discoveringB. memorizingC. comparingD. recognizing

【3】A. expressB. hideC. linkD. affect

【4】A. probablyB. mainlyC. rarelyD. definitely

【5】A. easyB. enjoyableC. basicD. serious

【6】A. HoweverB. FinallyC. In conclusionD. As a result

Answer 1

【答案】

【1】B

【2】C

【3】D

【4】C

【5】A

【6】B

【解析】

文章大意：本文主要讲述的是有关于广告的事情。我们能从广告上获取很多信息，那么我们怎么才能制作一个好的广告呢？有三点需要注意，一是使用能引起人们注意的图片，二是要选择合适的字体，选择最佳的字体颜色以及大小，最后，要很好的组织图片和文字．

【1】句意：一个好的广告能吸引你的注意力，也会让你把注意力集中在重要的信息上。考查名词及语境理解。根据makes you focus on the important广告能够让你关注点落在重要的…，因为是广告，所以传递的应该是重要的信息，A任务，B信息，C目标，D证据，故答案选B。

【2】句意：例如，可以从比较右边的两张海报开始。考查动词及语境理解。根据 the two posters on the right右侧的两个海报，根据下文Which one is more effective？可知是做对比，A发现，B记住，C对比，D认出，故答案选C。

【3】句意：此外，它可以影响你的感情，使你以某种方式作出反应。考查动词及语境理解。根据make you react in a certain way让你以特定的形式去做某件事情，所以是会影响你的情感和想法，A表达，B隐藏，C联系，D影响，故答案选D。

【4】句意：记住，人们缺乏耐心，很少会阅读很长的文本来了解它是关于什么的。考查副词及语境理解。根据Remember that people are impatient大多数人都没有耐性，所以是不可能花费大量的时间去读冗长的文字，A可能，B主要，C很少，D明确的，故答案选C。

【5】句意：你希望文本易于阅读，尤其是从远处。考查形容词及语境理解。根据Your choice of font （the style of letters）， font size （how big or small the letters are） and font colour also play an important role字体、字体颜色和大小都是很重要的，好的字体好配色能够更容易的阅读，A容易，B享受，B基本，C严重，故答案选A。

【6】句意：最后，你必须决定如何在你的空间里组织图片和文字。考查副词及语境理解。根据 you have to decide how you're going to organize both the pictures and the text in the space you've got需要组织文字和图片，这是文中提到的最后一点，A然而，B最后，C综上所述，D结果，故答案选B。