科目：初中英语 来源：2011年黑龙江省东部五市中考英语试卷 题型：阅读理解
If you open today’s newspaper, what do you see? Ads! Look through a magazine. More ads! Turn on the TV. Still more ads! Everywhere you look, someone has something to sell.
Here are some ways ads get us to buy. Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drinks? There people may be famous, but they may not know about what they are selling.
Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use Bright and White,” he says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.
Does soap have anything to do with a pretty child? But ads may show their product with something nice, such as the sun, the flowers and so on. Such an ad is about feelings rather than facts. Ads are full of strong words. Words like “new” and “improved” have strong influence. They can help a product sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.
Some ads make promises（承诺）. But can they keep them? No. Some ads use our fear of being too late. “Buy now!” they say. “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think. All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.
【小题1】Why do famous people appear in ads?
A. Because they know every product well.
B. Because they want to serve the people.
C. Because they can make money from the ads.
【小题2】The underlined word “expert” in Paragraph Three probably means _____.
A.主持人 B.专家 C.演员
【小题3】According to the passage, which of the following is NOT true?
A. The famous people may not know about what they are selling.
B. Some ads make promises to people and they can keep them.
C. Ads are full of strong words, such as “new” and “improved”.
【小题4】According to the passage, we know that “Tiger” might be the name of _____.
A. a kind of car B. a kind of computer C. a kind of soap
【小题5】What does the writer want to tell us?
A. We should not always believe the ads.
B. We should buy things that ads ask us to buy.
C. We should think about ads before buying things.
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科目：初中英语 来源：2013-2014学年浙江省实验学校椒江二中九年级上学期第二次联考英语试卷（解析版） 题型：阅读理解
It’s Tuesday afternoon, and I’m in Rheinburg, Germany, visiting the Extra Future Store. The “store of the future” is attracting a lot of attention these days– but not for it’s prices. Instead, people are coming from all over to experience a new way to shop.
The experience is less like shopping in a supermarket and more like playing some kind of high–tech game. It starts as I enter the store and choose a shopping cart(购物车). First, I swipe my store ID card through a computer on the cart. The computer’s screen comes on, a map of the store shows, and the journey begins.
As I shop, antennas(天线) around the store send information about different specials to the computer on my cart. Attracted by one of the ads, I choose a box of cheese. I hold up the box to the computer. It displays the price and also suggests that a certain type of bread would be good with it. The map on my chart shows me where to find the bread. It’s like the store is helping me to shop.
How does the store make this kind of shopping experience possible? The answer is radio frequency identification chip (or RFID射频识别). Each chip has a special number. Using an RFID reader on the computer, we can get information from a chip about the product(产品). RFID will help shoppers find the things in a store more quickly– products that are just right for them. In addition, people won’t have to wait in long lines to pay. The things in your cart will be read by the computer and the money will be paid by your store ID card automatically(自动地). So you can simply walk out of the store with your shopping bags.
Sounds good, right? Maybe you will experience the new shopping soon in your city.
1.Why are so many people coming to the Extra Future Store?
A. They hope to buy a new kind of computers.
B. They want to play some new high– tech games.
C. They expect to experience a new way of shopping.
D. They plan to learn how to use the FRID readers.
2.What is the right order to shop in this store?
①Look for the things you want to buy and find them.
②Swipe your store ID card through the computer.
③Walk out of the store without waiting in lines.
④The computer shows you a map and some ads.
⑤Hold up the things to the computer to be charged.
A.②①④③⑤ B.①②⑤③④ C.②①⑤③④ D.②④①⑤③
3.What are Not so necessary for this kind of new stores?
A. Carts with computers. B. RFID readers.
C. Many shop assistants. D. Good products.
4. Which of the following is the advant
age
of this new store?
A. The things in the shop are much cheaper.
B. It costs more time to find the things you need.
C. You will buy more things than you really need.
D. It’s more convenient to find the products and to pay.
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科目：初中英语 来源：2012-2013学年浙江省桐乡市九年级文理联赛模拟考试英语试卷（解析版） 题型：阅读理解
Open today’s newspaper. What do you see? Ads! Look through a magazine. More Ads! Turn on TV, still more ads! Everywhere you look, someone has something to tell.Here are some ways ads get us to buy.
Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drink? These people may be famous. But they may not know about what they are selling.
Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use bright and white,” He says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.
Does soap have anything to do with a pretty child? Not much. But ads may show their product with something nice such as the sun, the flowers and so on. Such an ad is about feelings rather than facts.
Ads are full of strong words, and words like “new” and “improved” have power. They can help a produce sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.
Some ads make promise. But can they keep them? No.
Some ads use our fear of being too late. “Buy now!” They say, “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think.
All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.
1.Some stars appear in the ads because_________.
A．they know every product well
B．they are famous
C．they are all experts
D．they all like white coats
2.According to the passage, we know that “Spring Rain” is the name of ______.
A．a kind of soap B．a kind of car
C．a kind of medicine D．a kind flower
3.The writer thinks the words and the pictures in the ads________.
A．tell us a story B．always make us strong
C．sometimes fool us D．keep promises
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科目：初中英语 来源：2011-2012学年山东省枣庄市初三质量检测英语试卷 题型：完型填空
In the modern world, advertising 1 everywhere! Some people think that ads are great. Others hate ads, 2 that they make our cities and countryside 3 ugly.
Many ads are aimed specifically 4 teenagers, and some young people 5 more than 100 advertisements a day. It’s true that some ads can be very useful. For instance, they can help you to compare two different products 6 you can buy the one you really need. They can also help you 7 money. When prices 8 , you can go to the store with the 9 price. Ads also tell you when stores 10 sales. 11 , some advertising can be confusing or misleading. 12 the words sound 13 but don’t really tell you anything about the quality of the product. At other times, the picture in an ad looks a lot 14 than the real thing. At times an ad can lead you 15 something you don’t need at all.
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科目：初中英语 来源：2011年黑龙江省东部五市中考英语试卷 题型：阅读理解
If you open today’s newspaper, what do you see? Ads! Look through a magazine. More ads! Turn on the TV. Still more ads! Everywhere you look, someone has something to sell.
Here are some ways ads get us to buy. Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drinks? There people may be famous, but they may not know about what they are selling.
Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use Bright and White,” he says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.
Does soap have anything to do with a pretty child? But ads may show their product with something nice, such as the sun, the flowers and so on. Such an ad is about feelings rather than facts. Ads are full of strong words. Words like “new” and “improved” have strong influence. They can help a product sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.
Some ads make promises（承诺）. But can they keep them? No. Some ads use our fear of being too late. “Buy now!” they say. “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think. All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.
1.Why do famous people appear in ads?
A. Because they know every product well.
B. Because they want to serve the people.
C. Because they can make money from the ads.
2.The underlined word “expert” in Paragraph Three probably means _____.
A.主持人 B.专家 C.演员
3.According to the passage, which of the following is NOT true?
A. The famous people may not know about what they are selling.
B. Some ads make promises to people and they can keep them.
C. Ads are full of strong words, such as “new” and “improved”.
4.According to the passage, we know that “Tiger” might be the name of _____.
A. a kind of car B. a kind of computer C. a kind of soap
5.What does the writer want to tell us?
A. We should not always believe the ads.
B. We should buy things that ads ask us to buy.
C. We should think about ads before buying things.
查看答案和解析>>
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