精英家教网 > 高中英语 > 题目详情

阅读理解

阅读下列短文,从题中所给的四个选项(A,B,C和D)中,选出最佳选项。

  The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgement as to their competitors' role when making marketing strategy decisions. If major compettors are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc. has introduced two new, faster personal computers, the Mackintosh Ⅱ and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple's major competitors.

  Apple's new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible (兼容的) programs. This compatibility feature (特性) illustrates (show) computer manufacturers' (producer) new attitude of giving customers the features they want. Making Apple computers capable of running. IBM software is Apple's effort at making the Machintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also accessories (附件) to make their machines specialize in specific uses, such as engineering and writing.

  The new computers represent a big improvement over past models, but they also cost much more. Company officials do not think the higher price will slow down buyers who step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers.

  Even though Apple and IBM are major competitors, both companies realize that their competitor's computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics (图形), whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies' products, which no doubt will require that both Apple and IBM change marketing strategies.

1.According to the passage, Apple Computer, Inc. has introduced the Mackintosh Ⅱ and the Mackintosh SE because ________.

[  ]

A.it wants to make its machines specialize in specific uses ________.

B.it wants to stay ahead of IBM in the competitive computer market

C.it expects its major competitor IBM to follow its example

D.IBM is changing its computer models continuously

2.Apple hopes to increase Mackintosh sales chiefly by ________.

[  ]

A.improving the color graphics of its new models

B.copying the marketing stategies of IBM

C.giving the customers what they want

D.making its new models capable of running IBM software

3.It can be inferred from the passage that both Apple and IBM try to gain a competitive advantage by ________.

[  ]

A.incorporating (合并) features that make their products special

B.making their computers more expensive

C.making their computers run much faster

D.copying each other's technology

4.The best title for the passage would be ________.

[  ]

A.Apple's New Computer Technology

B.Apple's New Personal Computers

C.Apple's Research Activities

D.Apple's Efforts to Stay Ahead of IBM

练习册系列答案
相关习题

科目:高中英语 来源: 题型:053

阅读理解

  In the 1940s, Pinehaven Park was one of Crafton City's loveliest recreation(娱乐)areas. Over 40 acres of woods and fields were open to the public. In the 1950s, part of the park was taken over by Crafton City's garbage. Fifteen acres were to be used for landfill disposal(理置). As time went on, more and more of the park was used for garage disposal and less for recreation. Two years ago, the park was closed to the public for good. Along with household garbage, industrial chemicals had for years been dumped (倾倒)in the Pinehaven landfill. These poisonous chemicals had begun to seep(渗)back up through the soil. All of Pinehaven Park had become dangerously polluted.

   Last year, the fish in the Crafton River began to die. After a series of investigations(研究), it became clear that the people of Crafton City were not to blame. 100~150 miles upstream, big paper mills were dumping industrial wastes into the river. Little by little, the level of poison in the river began to rise. Finally, it became so polluted that the fish themselves could no longer survive.

  Downtown Crafton used to be a quiet area. Ten years of remarkable growth changed that in a big hurry. But with Crafton City's new prosperity(繁荣)came a new problem: air pollution. And it is a serious problem. Air pollution levels in Crafton are regularly reaching those of the nation's large industrial cities.

(1)Which of the following best states the central idea of the passage?

[  ]

A.Chemical dumping is a serious threat to Crafton City's soil.

B.The rapid growth of industry has brought air pollution to Crafton City.

C.The disposal of garbage can destroy recreation areas.

D.Industrial growth and progress have resulted in the pollution of Crafton City's water, air, and soil.

(2)According to the passage, what portion of the park had originally been marked for use as a garbage dump?

[  ]

A.Less than half     B.Exactly half

C.About one third    D.Most of it

(3)As it is used in the passage, the phrase“for good”means ________.

[  ]

A.practically    B.for ever

C.thoroughly    D.advantageously

(4)According to the passage, one result of dumping industrial chemicals into the landfill was that ________.

[  ]

A.the land became unsafe for humans

B.the animals on the land died

C.the poisonous chemicals were washed into the nearby river

D.the smoke from the chemicals polluted the air surrounding the landfill

查看答案和解析>>

科目:高中英语 来源:四川省绵阳中学2009-2010学年高一下学期入学考试英语试题 题型:050

阅读理解

International Studies(BA 文学士)

  Key features

  ●Recognizes the “global community”

  ●Has close connections with practical research

  ●Much of the teaching is done in small discussion groups

  About the course

  The course focuses on the complex(复杂的)relations between nation states.It will provide more opportunity to study specific issues such as relationship among countries in the European Union, third world debt, local and international disagreement, and the work of international bodies such as the United Nations, the European Union, NATO, and the World Bank.

  The course applies theories to the working of the international system with close attention to particular countries.It provides students with a better knowledge of ways to solve international problems.

  Related courses

  BA(Hons)Community Management

  BA(Hons)Public Policy and Management

  Employment possibilities

  International organizations

  International business

Earth Science(BSc 理学士)

  Key features

  ●Based on key courses and the latest research findings.

  ●Pays much attention to practical skills

  ●Offers chances for fieldwork

  About the course

  The demand and competition for natural resources is becoming an increasingly serious problem for the future of mankind.Graduates in Earth Science will play an important role in meeting this demand, and in how these natural resources will be used.

  The course covers geography and geology(地质学).You will carry out fieldwork in the UK and possibly abroad, and in your final year complete a research project in an area of interest to you.

  Related courses

  BSc(Hons)Geography

  BSc(Hons)Geology

  Employment possibilities

  Mineral, oil, water or other related engineering industries

(1)

International Studies is a course in ________.

[  ]

A.

international politics

B.

international business

C.

international bodies

D.

international relations

(2)

After taking the course of International Studies, the students will ________.

[  ]

A.

become practical and open-minded

B.

have a greater ability to discuss theories

C.

know ways to settle problems between countries

D.

have good jobs in any international organization

(3)

Earth Science, as described in the second text, ________

[  ]

A.

is attractive because of the chance for fieldwork

B.

pays more attention to theories than practical skills

C.

is built on important courses and the results of recent studies

D.

encourages students to play a role in using natural resources

(4)

The above two texts are most probably written for the students who ________.

[  ]

A.

are first year college students

B.

have not yet chosen their course

C.

want to study in the UK

D.

are interested in practical study abroad

查看答案和解析>>

同步练习册答案