Question

Advertising is used to make something such as a product, service, or idea known to the public. Many types of advertising are used for the purpose of building brands and increasing product sales. Advertising is present everywhere in our daily life.

Print media like magazines and newspapers allows advertisements to reach their readers. Magazines include articles and images intended to attract a specific(特定的)type of consumers. Newspaper advertising is not as effective as it was before because of the appearance of other types of advertisements.

Broadcast advertising includes TV and radio messages. Traditional forms of these types of advertisements are commercials(商业广告)shown during a television program or before a movie. Product placement advertising(植入式广告)is a less obvious way to promote a product. With product placement advertising, companies pay to have their product ‘used’ by an actor or actress in the program. When you see someone in a TV show or movie using a specific brand, this is product placement.

Internet advertising is one of the new types and can be achieved in a number of ways. Flash advertising refers to messages that jump onto your computer screen and often move around. They can be hard to close and are annoying, but a useful way of gaining your attention.

Outdoor advertising often uses advertising boards as its main way. Of course, the type of advertising also includes using cars with messages on them, or large signs placed on the sides of buses. They can also be signs in stadiums drawing the attention of large crowds.

1.What’s the purpose of advertising? (no more than 8 words) (2 marks)

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2.What is product placement advertising? (no more than 11 words) (2 marks)

______________________________________________________________________

3.How does flash advertising draw your attention? ( no more than 15 words) (3 marks)

______________________________________________________________________

4.What does the passage mainly talk about? (no more than 6 words) (3 marks)

______________________________________________________________________

 

Answer 1

1.To build brands and increase product sales.

2.It promotes products by people using them in a program.

3.It uses messages that jump onto your computer screen and often move around.

4.Some different types of advertising.

【解析】

试题分析：文章大意：本文讲述一些不同风格的广告。

1.一段Many types of advertising are used for the purpose of building brands and increasing product sales.可以归纳出答案。

2.三段Traditional forms of these types of advertisements are commercials(商业广告)shown during a television program or before a movie. Product placement advertising(植入式广告)is a less obvious way to promote a product.可以归纳出答案。

3.倒数第二段Flash advertising refers to messages that jump onto your computer screen and often move around. They can be hard to close and are annoying, but a useful way of gaining your attention.可以归纳出答案。

4.第一段Many types of advertising are used for the purpose of building brands and increasing product sales.，依据全文大意可以归纳出答案。

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