7．As customers lose interest in traditional advertising，guerrilla marketing（游击营销），which relies on eye-catching stunts（引人注意的举动），is becoming fashionable．But much of it misses the mark．Even by New York standards，things have been strange on the streets lately．Some 8，000wallets were dropped onto Manhattan's pavements last winter，but not by careless shopper．Instead of cash inside，curious New Yorkers found a card and the address of a charity website，at which they could donate money．Well-known firms are acting strangely，too．This summer，a chain restaurant supported Russia's space agency financially by putting a ten-meter-high，1.25 million as on a rocket sent into space．In America，marketers have even approached a soft drink company with the idea of projecting its logo onto the moon．Marketing tricks are hardly new，but they are becoming more frequent and more extreme--earning a name all of their own：guerrilla marketing．One advantage of guerrilla marketing，claim its fans，is that it is cheaper than typical TV or print advertising．This has particular appeal to Internet firms as they run out of cash，having poured too much money into traditional advertising．A health-advice site has cut its monthly marketing budget by 95%，to50，000，by reducing paid on buzz（闹哄哄的活动） from marketing stunts，such as giving away free products．
Of course，guerrilla marketing's appeal is often superficial．A quick Internet search throw out 12，000references to the term，but most of the websites are surprisingly ordinary．Many stunts are neither memorable nor big enough to raise brand awareness and help sales．
While there is no doubt that extreme marketing can create buzz，raising false expectations lays advertisers open of criticism，especially if the products they push end up being nothing special．Good marketing simply helps word-of-mouth to spread．If advertisers are smart，guerrilla marketing could develop into something that is as focused as it is fun．If not，it will so little but add to the noise．
32．The author explains the idea of guerilla marketing mainly byA．
A．giving example
B．making a comparison
C．using research results
D．telling an interesting story
33．Those companies which use guerrilla marketingD．
A．are usually small ones
B．find it fruitful and useful
C．are usually Internet firms
D．can save a lot in advertising
34．The underlined word"superficial"in Paragraph 3can best be replaced byC．
A．strong
B．direct
C．shallow
D．lasting
35．In the author's eyes，guerrilla marketingB．
A．will gain in popularity in future
B．can be effective if wisely dealt with
C．often gives people false expectations
D．seems to have nothing special to offer．
分析 本文主句讲述了在消费者对现代广告厌倦的情况下，一种新的营销策略----游击营销的走红．
解答 32．A 推理题．根据文章第一段Instead of cash inside，curious New Yorkers found a card and the address of a charity website，at which they could donate money．Well-known firms are acting strangely，too．This summer，a chain restaurant supported Russia's space agency financially by putting a ten-meter-high，1.25 million as on a rocket sent into space．In America，marketers have even approached a soft drink company with the idea of projecting its logo onto the moon．内容，作者是通过举例连锁餐馆、著名公司等的营销策略来解释了游击营销，故选A．
33．D 细节题．根据文章内容，One advantage of guerrilla marketing，claim its fans，is that it is cheaper than typical TV or print advertising．游击营销的一个优点就是它比起传统的电视广告和印刷广告更便宜，换句话说，使用了游击营销策略的公司会在广告投入上节约一大笔．故选D
34．C 词义猜测题．根据文章内容，Of course，guerrilla marketing's appeal is often superficial． 当然，游击营销的号召力通常比较浅，不能像其他形式的广告那么深入人心，结合选项，故选C
35．B 细节题．根据文章内容，If advertisers are smart，guerrilla marketing could develop into something that is as focused as it is fun如果广告商足够的机智来扬长避短，来处理好营销策略存在的一些小问题，那么营销策略将会是非常具有效果的一种营销方式．结合选项，故选B
点评 本文是一个经济政治类阅读，题目涉及多道细节理解题，做题时结合原文和题目有针对性的找出相关语句进行仔细分析，结合选项选出正确答案．推理判断题也是要在抓住关键句子的基础上合理的分析才能得出正确答案，切忌胡乱猜测，一定要做到有理有据．
