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2.There are thousands of products of all colors and shapes in a supermarket,making you believe that they are worth a try.How?Packaging(包装)is the silent but persuading salesman.
There on the shelves,each bottle,can,box,and jar has been carefully designed and measured to speak to the inner self of the consumer(消费者),so that he is buying not only a product but also his belief in life.Scientists have studied consumer behaviour recently and found that the look of the package has a great effect on the"quality"of the product and on how well it sells,because"Consumers generally cannot tell between a product and its package.Many products are packages and many packages are products,"as Louis Cheskin,the first social scientist studying consumers'feeling for packaging,noticed.
Colors are one of the best tools in packaging.Studies of eye movement have shown that colors draw human attention quickly.Take V8for example.For many years,the bright red color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body.And the word"green"today can keep food prices going up.
Shapes are another attraction.Circles often suggest happiness and peacefulness,because these shapes are pleasing to both the eye and the heart.That's why the round yellow M sings of McDonald's are inviting to both young and old.
This new consumer response(反应) to the colors and shapes of packages reminds producers and sellers that people buy to satisfy both body and soul.

24.According to the passage,Aseems to be able to persuade a consumer to buy the product.
A.the pleasing color of the package
B.the special taste of the product
C.the strange shape of the package
D.the belief in the product
25.If a package or a product is round in shape,it canD.
A.bring excitement to the consumers
B.attract the consumers'attention
C.catch the eye movement of the consumers
D.produce a happy and peaceful feeling
26."And the word‘green'today can keep food prices going up."This sentence suggests that consumers today areD.
A.starting to notice the importance of new food
B.enjoying the beauty of nature more than before
C.beginning to like green vegetables
D.paying more attention to their health
27.It can be inferred from the passage that V8is a kind ofB.
A.vegetable dish          B.healthy juice
C.iced drink              D.red vegetable.

分析 本文属于说明文阅读,作者通过这篇文章主要向我们描述了产品的包装对产品销售的影响,包括颜色,大小,和推销手段等.

解答 24.A 细节理解题.文章第三自然段Colors are one of the best tools in packaging.Studies of eye movement have shown that colors draw human attention quickly可知颜色好看的包装能够说服消费者购买产品,故应选A.
25.D 细节理解题.文章第四自然段中的"Circles often suggest happiness and peacefulness"可知如果包装或产品是圆形的,它可以引起快乐和平静的感觉;故选D.
26.D 词义猜测题.联系上下文,该词所在句的前面一句话the bright red color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body就说明"Green"意为"绿色健康的",故选D.
27.B 细节理解题.在文章第三自然段中的"For many years,the bright red color of tomatoes and carrots on the thin bottle makes you feel that it's very good for your bady."可知V8是一种健康的果汁;B为正确选项.

点评 考察学生的细节理解和推理判断能力,做细节理解题时一定要找到文章中的原句,和题干进行比较,再做出正确的选择.在做推理判断题不要以个人的主观想象代替文章的事实,要根据文章事实进行合乎逻辑的推理判断.

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