In communities north of Denver, residents are pitching in to help teachers and administrators as the Vrain school District tries to solve a $13.8 million budget shortage blamed on mismanagement. ¡°We¡¯re worried about our teachers and principals, and we really don¡¯t want to lose them because of this,¡± one parent said. ¡°If we can help ease their financial burden, we will.¡±

Teachers are grateful, but I know it may be years before the district is solvent (ÓÐ×ÛºÏÄÜÁ¦µÄ). They feel really good about the parent support, but they realize it¡¯s impossible for them to solve this problem.

The 22,000-student district discovered the shortage last month. ¡°It¡¯s extraordinary. Nobody would have imagined something happening like this at this level,¡± said State Treasurer Mike Coffman.

Coffman and district officials last week agreed on a state emergency plan freeing up a $9.8 million loan that enabled the payroll (¹¤×ʵ¥) to be met for 2,700 teachers and staff in time for the holidays.

District officials also took $1.7 million from student-activity accounts of its 38 schools.

At Coffman¡¯s request, the District Attorney has begun investigating the district¡¯s finances. Coffman says he wants to know whether district officials hid the budget shortage until after the November election, when voters approved a $212 million bond issue for schools.

In Frederick, students¡¯ parents are buying classroom supplies and offering to pay for groceries and utilities to keep first-year teachers and principals in their jobs.

Some $36,000 has been raised in donations from Safeway. A Chevrolet dealership donated $10,000 and forgave the district¡¯s $10,750 bill for renting the driver educating cars. IBM contributed 4,500 packs of paper.

¡°We employ thousands of people in this community,¡± said Mitch Carson, a hospital chief executive, who helped raise funds. ¡°We have children in the school, and we see how they could be affected.¡±

At Creek High School, three students started a website that displays newspaper articles, district information and an email forum. ¡°Rumors about what¡¯s happening to the district are moving at lighting speed,¡± said a student. ¡°We wanted to know the truth, and spread that around instead.¡±

46. What has happened to the Vrain School District?

A. A huge financial problem has arisen.

B. Many schools there are mismanaged.

C. Lots of teachers in the district are planning to quit.

D. Many administrative personnel have been laid off.

47. How did the residents in the Vrain School District respond to the budget shortage?

A. They felt somewhat helpless about it.

B. They accused those responsible for it.

C. They made their efforts to help solve it.

D. They demanded a thorough investigation.

48. In the view of State Treasurer Mike Coffman, the educational budget shortage is ________.

A. unavoidable       B. unbelievable       C. insolvable        D. invisible

49. Why did Coffman request an investigation?

A. To see if the financial problem was covered up on purpose

B. To find out how serious the consequence of the case would be.

C. To make sure that the school principals were innocent.

D. To stop the voters approving the $212 million bond issue.

50. Three high school students started a website in order to ________.

A. attract greater public attention to their needs

B. appeal to the public for contributions and donations

C. expose officials who neglected their duties

D. keep people properly informed of the crisis

¡¾Ð¡Ìâ1¡¿A

¡¾Ð¡Ìâ2¡¿C

¡¾Ð¡Ìâ3¡¿B

¡¾Ð¡Ìâ4¡¿A

¡¾Ð¡Ìâ5¡¿D

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In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of ¡°Keeping your name before the public¡±. And some people thought that advertising was ¡°truth well told¡±. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (·¢ÆðÈË) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communi­cation. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers. magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.
¡¾Ð¡Ìâ1¡¿The existence of the privately owned mass media depends on the support of_________.

A£®the governmentB£®advertisements
C£®their owners¡¯ familiesD£®the TV stations
¡¾Ð¡Ìâ2¡¿The passage seems to say that different ideas of advertising are given due to __________.
A£®the subject of the advertisementsB£®the change of time
C£®people's age differenceD£®peoples¡¯ different opinions
¡¾Ð¡Ìâ3¡¿Which of the following is considered modern mass media?
A£®Emails.B£® NewspapersC£®Magazines. D£®Films.
¡¾Ð¡Ìâ4¡¿ According to the passage, which of the following statements about advertisements is NOT true?
A£®The sponsors are always mentioned.
B£®Advertising is meant for large groups of people.
C£®There is the description of things advertised
D£®Advertising must be honest and humorous

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In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.

Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of ¡°Keeping your name before the public¡±. And some people thought that advertising was ¡°truth well told¡±. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (·¢ÆðÈË) through various media.

First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communi­cation. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers. magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.

1.The existence of the privately owned mass media depends on the support of_________.

    A. the government                            B. advertisements

    C. their owners¡¯ families                     D. the TV stations

2.The passage seems to say that different ideas of advertising are given due to __________.

    A. the subject of the advertisements    B. the change of time

    C. people's age difference              D. peoples¡¯ different opinions

3.Which of the following is considered modern mass media?

    A. Emails.     B.   Newspapers        C. Magazines.         D. Films.

4. According to the passage, which of the following statements about advertisements is NOT true?

A. The sponsors are always mentioned.   

B. Advertising is meant for large groups of people.

C. There is the description of things advertised

D. Advertising must be honest and humorous

 

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China Mobile, the country¡¯s largest mobile communications operator, has accounted for nearly 40 percent of revenues (Ë°ÊÕ) in the domestic(¹úÄÚ) telecoms market. That puts it at the top of the six major telecoms operators in the nation, according to the latest official statistics£¨Í³¼Æ£©.

The other five are: China Telecom, 31.1 percent; China Netcom, 16.6 percent; and China Unicom, 13.4 percent; China Satellite Communications Corp and China Rilcom, 1.5 percent.

Mobile communications and the IP phone business have gradually replaced traditional long-distance calls. Mobile communications account for 28.5 percent of the total long-distance communications business. IP phones have 41.4 percent, while traditional long-distance calls are down to 30.1 percent.

In another ranking(ÅÅÐбí), Nokia, Motorola, Bird, TCL and Siemens came in as the top five mobile phone sellers in China in the first half of this year, according to South Daily. They report also says that during this period, China produced 82 million handsets (including GSM, GPRS and CDMA phones) and sold 80 million. Of the phones sold, 37 million were exported to other countries.

Analysts point out that China¡¯s lack of key technologies and its heavy dependence on overseas technologies have proved to be an obstacle (ÕÏ°­)for development of home-made phone makers.

1.   From the passage, which is NOT true?

       A. China Mobile is China¡¯s largest mobile phone sellers.

       B. China Mobile is China¡¯s largest mobile communications operator.

       C. China Mobile has covered nearly two fifths of the income in the telecoms market in China.

       D. China Mobile has taken the first place in the telecoms market.

2.  Mobile communications have gradually taken the place of      .

       A. IP phone service                                  B. traditional long-distance calls

       C. traditional telephones                             D. telecom operators

3.  Which do you believe to be true?

       A. Mobile communications account for the most part of the total long-distance communi       -cations.

       B. China produced and sold most of the mobile phones to other countries.

       C. Nokia is a very popular foreign phone seller.

       D. China has had quite advanced core£¨ºËÐÄ£©technologies.

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