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11.When I was seven my father gave me a Timex,my first watch.I loved it,wore it for years,and haven't had another one since it stopped ticking a decade ago.Why?Because I don't need one.I have a mobile phone and I'm always near someone with an iPod or something like that.All these devices(装置)tell the time-which is why,if you look around,you'll see lots of empty wrists; sales of watches to young adults have been going down since 2007.
But while the wise have realized that they don't need them,others-apparently including some distinguished men of our time-are spending total fortunes on them.Brands such as Rolex,Patek Philippe and Breitling command shocking prices,up to£250.000for a piece.
This is ridiculous.Expensive cars go faster than cheap cars.Expensive clothes hang better than cheap clothes.But these days all watches tell the time as well as all other watches.Expensive watches come with extra functions-but who needs them?How often do you dive to 300metres into the sea or need to find your direction in the area around the South Pole?So why pay that much of five years'school fees for watches that allow you to do these things?
If justice were done,the Swiss watch industry should have closed down when the Japanese discovered how to make accurate watches for a five-pound note.Instead the Swiss reinvented the watch,with the aid of millions of pounds'worth of advertising,as a message about the man wearing it.Rolexes are for those who spend their weekends climbing icy mountains; a Patek Philippe is for one from a rich or noble family; a Breitling suggests you like to pilot planes across the world.
Watches are now classified as"investments"(投资).A 1994Philippe recently sold for nearly?£350,000,while 1960s Rolexes have gone from?15,000to?30,000plus in a year.But a watch is not an investment.It's a toy for self-satisfaction,a matter of fashion.Prices may keep going up--they've been rising for 15years.But when of fashion.Prices may keep going up-they've been rising for 15years.But when fashion moves on,the owner of that?£350,000beauty will suddenly find his pride and joy is no more a good investment than my childhood Times.

58.The sales of watches to young people have fallen because theyA.
A.have other devices to tell the time
B.think watches too expensive
C.prefer to wear an iPod
D.hame no sense of time
59.It seems ridiculous to the writer thatD.
A.people dive 300metres into the sea
B.expensive clothes sell better than cheap ones
C.cheap cars don't run as fast as expensive ones
D.expensive watches with unnecessary functions still sell
60.What can be learnt about Swiss watch industry from the passage?A
A.It targets rich people as its potential customers.
B.It's hard for the industry to beat its competitors.
C.It wastes a huge amount of money in advertising.
D.It's easy for the industry to reinvent cheap watches.
61.Which would be the best title for the passage?C
A.Timex or Rolex?
B.My Childhood Timex
C.Watches?Mot for Me!
D.Watches-a Valuable Collection.

分析 本文主要讲述了作者小时候因拥有手表而快乐无比,到现在手表已不再单纯用来报时,而是来投资或者显示佩戴者身份的工具.

解答 58:A细节题.由第一段最后一句"All these devices(装置) tell the time…"可知面对青年人的手表销量下滑的原因是很多设备都可以显示时间,故正确答案为A.
60:D细节题.由第二段前四句"This is ridiculous…But these days all watches tell the time as well as all other watches."可知作者认为荒谬的原因是所有手表的功能几乎都相同,故正确答案为D.
61:A细节题.由第四段第二句"Instead the Swiss reinvented the watch,with the aid of millions of pounds'worth of advertising,as a message about the man wearing it."可知瑞士手表行业的目标人群是百万富翁,故正确答案为A.
62:C主旨题.从作者小时候因拥有手表而快乐无比,到现在手表已不再单纯用来报时,而是来投资或者显示佩戴者身份的工具,作者根据这一转变指出聪明人已经不再佩戴手表,由此可知C项符合文意.A项,文章没有提出选择 Timex 还是 Rolex,所以A项错误.B项,文章只在第一段提到作者童年的手表,所以B项错误.D项,文章并未通篇陈述手表可作为收藏品,所以D项错误.故正确答案为C.

点评 本文是科教类阅读理解.做这类题材阅读理解时要求考生对文章通读一遍,做题时结合原文和题目有针对性的找出相关语句进行仔细分析,结合选项选出正确答案.推理判断题也是要在抓住关键句子的基础上合理的分析才能得出正确答案,切忌胡乱猜测,一定要做到有理有据

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