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    根据短文内容，从下框的A—F选项中选出能概括每一段主题的最佳选项，并在答题卡上将该选项涂黑。选项中有一项为多余选项。

    A．Ways to advertise a product

    　　　 B．Things to be advertised

    　　　 C．Advantages of advertising

    　　　 D．A scientific business

    　　　 E．Preparations for an advertisement

    　　　 F．Ways to try out an advertisement

    61．__________________

    　　　 Advertising is a highly developed twentieth-century industry．The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising．Why is advertising so popular? Is it a waste of money? It has been proved again and again that repeated advertising increases product sales．Since it increases production, the price can be reduced．Therefore advertising, instead of making a product more expensive, makes it cheaper．

    62．______________________

    　　　 What can you advertise ? You can advertise products of all kinds, such as shoes or umbrellas, or services like car repairs and travel．In Europe and USA political leaders often use recorded TV advertisements to persuade people to vote for them．Besides broadcast advertisements on radio and TV, there are other ways to advertise : cinemas,magazines and newspapers, for example．Large boards can be used for printed posters,especially near main roads．A sign outside or inside a shop is a form of advertising．Balloons and light planes can be used to pull huge signs as they fly slowly over a city．

    63．________________

    　　　 Advertising is now a scientific business．Once managers would say jokingly, " I know that half of what I spend on advertising is wasted, but I don't know which half．" Now, all parts of an advertising programme are properly measured and researched．

    64． _________________

    　　　 How are advertisements made? A company goes to an advertising firm to discuss the advertising of its product．The firm collects as much information as possible about product and the consumers who might buy it．The person at the advertising firm in charge of the matter then holds a meeting．Also present will be a person who thinks up an idea for an advertisement, and a person who will buy space in the newspapers or time on TV．There will be a writer writing the text for the advertisement and a designer who will design it, using pictures or photographs or the text．

    65．_____________________

    　　　 When the advertisement is ready, it is shown to the company．If the company agrees, they may try it out in a small part of the country to see if product sales increases as a result of the advertisement．If they do, then it will be used throughout the country．If the advertisement fails, the whole program will be reviewed．Researchers will go out and interview possibles customers to find out the reasons for this failure．

     CBDEF

     

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    2.

           What is happening when we give gifts? Most important, we are exchanging gifts. If someone gives me a gift for my birthday, I know that I am usually expected to give one on his or her next birthday.gift builds up or confirms a social obligation（义务）.

    3.

           Gifts tighten personal relationships and provide a means of communication between loved ones. People say that a gift lets the recipient（接受者） know we are thinking of them, and that we want to make the person “feel special.” We want people to feel wanted, to feel part of our social or family group. We give presents to say “I’m sorry.” Sometimes it is difficult for us to find a present that someone will like. Sometimes we give things that we like or would frrl comfortable with. In all these cases, the gifts are sending out messages－often very expressive ones.

    4.

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    5.

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