题目列表(包括答案和解析)
Haagen-Dazs from Europe started in 1989 and is 5-10 times more expensive than regular ice
cream.n price there is no real advantage. However, it adopted a unique marketing strategy, and quickly
occupiedthe market, a top ice cream brand.
Haagen Dazs did not set up shops in ordinary supermarkets or grocery stores. Haagen Dazs leisure
fashion shops are in busy sections of malls. Thelayout is carefully planned to create an elegant atmosphere, and sometimes, a flagship(旗舰) store layout will cost several million dollars.
Compared to other ice cream brands, Haagen Dazs consumers are tightly grouped. It is understood
that Haagen Dazs seldom does television advertising. The majority of ads are highly visual impact of the
print ads. In particular many advertisements lock those pyramid tip consumers. Moreover, as long as the
consumer spending 500 yuan to fill in a small form can become their members, these members will be
regularly sent advertisements by direct mail. Praise of customers is a powerful weapon for Haagen Dazs.
There is always much creative ingenuity (独创性) in Haagen Dazs advertising, so it is remembered by
the people.
☆initial advertisements such as: "Delicious Haagen Dazs, like 24K gold, Japan Kobe beef, original
palm oil, mushroom truffles and Chinese ceramics, Tiffany Africa …what 'ice cream' was waiting for".
☆ "love her, let her eat Haagen Dazs" This classic sensational advertisement attracted more numerous Haagen Dazs lovers who become regulars.
Today, Haagen Dazs has 55 countries in the world with approximately 700 stores with annual sales of
more than 1 billion US dollars (about 8.28 billion yuan). Haagen Dazs has become the world's most
popular top ice cream brand. In the United States, its market share is 6.1%, 1% in France, 4.6% in Japan, 4% in Singapore and 5% in Hong Kong.
Determined to take the "Qugaohegua" line, Haagen Dazs has combined accurate positioning in the
marketplace with dedicated brand goals. This is the real secret of success.
An average 30-year-old person who has eaten three meals a day since birth has eaten more than 30,000 meals to date. Even if you've only eaten half that much you have to admit this : you've let some of that breakfast, lunch or dinner go to waste. And it turns out we're all to blame for this shaming fact: 30% of all food produced in the world each year is wasted or lost. That's about 1.3 billion tons, according to a new report by the U.N. Food and Agriculture Organization.
That's the weight of more than 8.6 million full-grown blue whales, the largest creatures on earth. That's the weight of more than 2.3 million Airbus A380s, the largest planes in existence. That's as if each person in China, the world's most populous country with more than 1.3 billion people, had one ton mass of food they could just throw into the dustbin. It's almost unfathomable, isn't it?
Setting aside that big number, we find the people with the most money are the ones who waste the most. Per capita( 人均 ), European and North American countries waste between 95 and 115 kilograms of food. Sub-Saharan African, South Asian and Southeast Asian countries waste much, much less -- between 6 and 11 kilograms per person.
Here's another statistic: all the food that the world's richest countries waste is about equal to all the food that sub-Saharan Africa produces. The numbers: 222 million tons and 230 million tons, respectively( 分别地). Basically, the wasted food of the rich could feed much of the African continent. And these numbers come as we've just been reporting about rising food prices around the world in the past week.
And my own personal tip: if I eat at a restaurant and can't finish it all, I ask for a doggie bag. I used to be a waiter years ago and will never forget the amounts of food I saw left on the table after the bill was paid. There's no reason to waste food. It's up to all of us to use our common sense to eat and shop just a bit more wisely.
71. According to the U.N. Food and Agriculture Organization, how much food do people produce each year in the world?
A. About 3.3 billion tons. B. About 3.9 billion tons.
C. About 4.3 billion tons. D. About 5.6 billion tons.
72. What does the underlined word "unfathomable" in Paragraph 2 mean?
A. Possible to imagine. B. Impossible to change.
C. Impossible to understand. D. Possible to understand.
73. It can be learned that the food the rich waste can support________.
A. half the people in Europe B. most people of America
C. most people of Asia D. most people of Africa
74. The author gave his personal tip based on the fact that _________
A. he was once very poor B. he was once a farmer
C. he once worked in a restaurant D. the price of food is very high
75. What is the purpose of this article?
A. To show the author's opinion of food.
B. To let us live more wisely and not waste food.
C. To show the amount of wasted food a year.
D. To ask the richest countries to help African people.
While getting ready for school today, my 16-year-old daughter came into my room to give me a big hug and kiss. I asked her, “What do you want?” She said, “36 Mum, you always tell us to have a good day 37 we leave the house, but I was 38 about who tells you to have a good day and lets you know how much you are 39.”
I am so 40 by the capacity of love and understanding that 41 my children. My 15-year-old son asked me last night if there was a(n) 42 for him to get a summer job this year in order to help us to pay our bills. 43, in our area, he must be 16.
44 of my children depend on me so much because I am a 45 parent, but just when I pay the 46 that I will not be able to provide for them, they come up with ways to 47. I completely understand that I will 48 have to find a way to pay the bills as I do not want my children to take up anything. But for now the 49 that they have stepped up and 50 to help without anyone asking touches me.
When my daughter was two, I remember rushing to get to 51, getting to the front door and asking her to 52 and come. Then she appeared at the door with a bag that she was holding open. I said, “We don’t have 53 for this.” She stopped me and said, “Fill it with love, Mum.” I 54 to my knees and hugged her and then kissed her. From then55 she would bring the bag and I would bring the love to the door before we left for school and work.
1. A. nothing B. anything C. something D. everything
2.A. after B. until C. before D. since
3.A. complaining B. thinking C. talking D. quarreling
4.A. hated B. punished C. changed D. loved
5.A. interested B. surprised C. touched D. worried
6. A. comes from B. goes to C. agrees with D. cares for
7.A. task B. tip C. item D. way
8.A. Happily B. Unfortunately C. Luckily D. Generally
9.A. All B. None C. Both D. Neither
10. A. single B. strong C. rich D. noble
11.A. salary B. gifts C. books D. bills
12. A. stay up B. get up C. help out D. break down
13. A. already B. still C. even D. yet
14.A. fact B. reason C. excuse D. phenomenon
15.A. begged B. managed C. pretended D. offered
16.A. church B. shop C. work D. hospital
17.A. wake up B. hurry up C. turn up D. look up
18.A. time B. room C. space D. chance
19.A. dropped B. lost C. fell D. missed
20.A. to B. on C. away D. by
While getting ready for school today, my 16-year-old daughter came into my room to give me a big hug and kiss. I asked her, “What do you want?” She said, “36 Mum, you always tell us to have a good day 37 we leave the house, but I was 38 about who tells you to have a good day and lets you know how much you are 39.”
I am so 40 by the capacity of love and understanding that 41 my children. My 15-year-old son asked me last night if there was a(n) 42 for him to get a summer job this year in order to help us to pay our bills. 43, in our area, he must be 16.
44 of my children depend on me so much because I am a 45 parent, but just when I pay the 46 that I will not be able to provide for them, they come up with ways to 47. I completely understand that I will 48 have to find a way to pay the bills as I do not want my children to take up anything. But for now the 49 that they have stepped up and 50 to help without anyone asking touches me.
When my daughter was two, I remember rushing to get to 51, getting to the front door and asking her to 52 and come. Then she appeared at the door with a bag that she was holding open. I said, “We don’t have 53 for this.” She stopped me and said, “Fill it with love, Mum.” I 54 to my knees and hugged her and then kissed her. From then55 she would bring the bag and I would bring the love to the door before we left for school and work.
36. A. nothing B. anything C. something D. everything
37. A. after B. until C. before D. since
38. A. complaining B. thinking C. talking D. quarreling
39. A. hated B. punished C. changed D. loved
40. A. interested B. surprised C. touched D. worried
41. A. comes from B. goes to C. agrees with D. cares for
42. A. task B. tip C. item D. way
43. A. Happily B. Unfortunately C. Luckily D. Generally
44. A. All B. None C. Both D. Neither
45. A. single B. strong C. rich D. noble
46. A. salary B. gifts C. books D. bills
47. A. stay up B. get up C. help out D. break down
48. A. already B. still C. even D. yet
49. A. fact B. reason C. excuse D. phenomenon
50. A. begged B. managed C. pretended D. offered
51. A. church B. shop C. work D. hospital
52. A. wake up B. hurry up C. turn up D. look up
53. A. time B. room C. space D. chance
54. A. dropped B. lost C. fell D. missed
55. A. to B. on C. away D. by
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