60.This passage mainly talks about a research conducted by _______ .

　A. Gallup Poll　　　　　　　　　　　 B. Personality and Social Psychology Review

　C. Campbell Leaper and Melanie Ayres D. the author

58. Which of the following would be the best rifle for the text?

　A. Two Attractive Shoppers　　　　　　　 B. Lorenzo Bertolla Sweaters

　C. Ways of Advertising　　　　　　　　　 D. Undercover Marketing

57. Which of the following can be inferred from the passage?

　A. The two girls are in fact employed by the Lorenzo Bertolla Company.

　B. The MTV generation tends to be more easily influenced by ads.

　C. Traditional advertising is becoming less effective because it's too direct.

　D. Undercover marketing will surely be banned soon by the government.

56. Lorenzo Bertolla is __________.

　A. a very popular male singer　　　　　　 B. an advertising agency

　C. a clothing company in Rome　　　　　　 D. the brand name of a sweater

55. The two attractive young women were talking so that they could ________.

　A. get the sweater at a lower price　　 B. be heard by people around

　C. be admired by other shoppers　　　　 D. decide on buying the sweater

68. Where will we most probably find the article?

　A. In a newspaper. B. In a magazine.

　C. In a text bookD. In a survey.

　答案　 65.B　 66.D　 67.D　 68.A .

　　　　　　　　　　　　　　　 Passage 2

You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

"I can't believe it--a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."

They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo BertoHa clothes.

Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.

So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing."

However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Adverting executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.

67. We can learn from the passage that ____.

　A. the problem of student suicides is getting worse according to a research on the accurate statistics

　B. teachers have enough ability to sense the emotional distress of students

　C. parents place neither pressure nor care on their children

　D. both teachers and parents should learn more to deal with the problem of student suicides.

66. The 16-year-old girl committed suicide because ______.

　A. she did not tied back her hair as required

　B. she couldn’t get high mark in the exam

　C. she had an unpleasant talk with her mother

　D. she wasn’t allowed to attend the examination

65. What is the function of the first paragraph?

　A. To explain the meaning of academic pressures.

　B. To lead to the main topic.

　C. To describe the girl’s suicide. .

　D. Tell how important the college entrance tests are.

64. The relationship between State Administration of Radio, Film and Television and Hunan .

　TV is possibly close to _______.

　A. father and son　 B. teacher and student