31.(　　　 ) The reason for which advertising is popular is that _________.

A. it can make the price of products higher　　　

B. it can increase products sales

　C. it can make the products have better quality.　

D. it can lower the cost of products

30.(　　　 ) Soon there were no more rats, and the city office didn’t_______.

　　　 A. order people to kill rats　 B. pay any more money　

　　　 C.see any rats　　　 　　　　　　 D.look for rats

　(G)

In the 20^th century, advertising has become very popular. Why is it so popular? Because it has been proved that repeated advertising can increase product sales and make the price of products lower.

　　 Advertisements can be made in many ways. People in the U.S.A. and Europe use them to advertise all kinds of products, services and other things as well. People use large boards, signs inside or outside shops and cinemas, printed mails or gifts to make advertisements. Besides, balloons and aeroplanes are also used.

　 An advertisement, however, should be properly designed to avoid waste. How is an advertisement made? An advertising firm (公司) selected a company designs and makes the advertisement by studying the information about customers and products. The designers put forward their different plans with pictures or photos. When the advertisement is ready, it is tested in a place to see whether it can make the product popular with customers or not. If it does, it will be used all over the country. Otherwise it should be designed until it is accepted by customers and market by finding out the reason for the failure.

29.(　　　 ) A big hole was dug, because_____.

A. the rats could come out to attack people at night

B.people could take many rats

C.the rats could not escape quickly

D.people could steal rats for some money

28.(　　　 ) when the city office first ordered the people to kill rats, most people_____.

A.got some money　　　 　　　　　　　　　　 B.were too lazy to kill many

C.helped the city office to make the city clean　 　 D.killed many rats

27.(　　　 ) The rats in Newtown were ____many years ago.

A .as big as cats　 　　　　　　　　　 B.as dangerous as dogs　

C. very big　 　　　　　　　　　　　　　　　 D.knocked down by the people there

26.(　　　 ) Newtown________.

A.was very clean　 　　　　　　　　　　 B. is no longer dirty　

C.had　 been very clean　 　 D.will be very clean

25.(　　　 ) Which is the most possible title for this passage?

　　　　　 A. A Lost Ear　　　　　　　 B. A Busy Cleaner

　　　　　 C. A Falling Knife　　　　　 D. A forgetful Man

(F)

Newtown is a clean place today. Many years ago there were millions of rats in Newtown. They attacked cats and dogs. Sometimes many of them knocked down a man or a woman at night. The rats were very big and they harmed many people.

The city office ordered everyone to kill the rats. Most people were lazy, so they did not kill many. Then the city office promised to pay some money for each dead rat. That made people very happy. They killed thousands of rats every day. A city official put all the dead rats together. Sometimes a man brought a hundred in one day.

　 After two weeks there were not many rats in the city, but people still brought many rats to the city office. The city official thought that people were stealing dead rats. He ordered his man to dig a hole and put all the dead rats in it. Soon there were no more rats, and the city office didn’t pay any more money.

24.(　　　 ) From the passage, we know Joe　 was not _______.

　　　　　 A. strong　　　　　 B. kind　　　　　 C. foolish　　 D. clever

23.(　　　 ) At the end of the story Jeff found _______.

　　　　　 A. someone else's ear　　 　　　　　　 B. Joe's ear　　

　　　　　　 C. a long knife　　　 　　　　　　　　 D. a cigarette

22.(　　　 ) How did Joe lose his ear?

　　　　　 A. He cut it off by himself.　　　　　　 B. Jeff cut it off with a knife.

　　　　　 C. A falling knife cut it off.　　　　　　 D. A cigarette burned it up.