72. What time of day would they be starting the second stage of their journey?

A. During the evening of that day.　　　　　　　　　 B. Early next morning.

C. At lunch time.　　　　　　　　　　　　　　　　　　　　　　　　 D. Tomorrow afternoon.

简答题 (10分)

To son，Cecil，

Just a quick note preface(开场白)before I start in earnest. When I wrote this you were 8，still a little boy. In 2002，I was called to active duty in the Marine Corps in the War on Terrorism. On the 11th of September 2001 when America was attacked，I knew that I would eventually have to go and I was filled with a deep sense of sadness，That night as you and Keiko were asleep，I looked at your little faces and couldn’t help but fight the tears. I knew it would be hard for you because I had a similar experience. When I was a little boy aged 6，my Dad，your Grandpa Cawley，was sent to Vietnam during the War there. I remember how much I missed him, too. But now unfortunately I have come to realize just how rough it must have been for Grandpa to be away from his children for a year.

Thinking about this，I wanted to put my thoughts and feelings down for you and your sister. I am so sorry that I had to leave for such a long time. There is no place I would rather be than with you and Keiko. You two are the lights of my life. I have known no greater joy than in the few years since you two were born. I hope to have many more years with you. If this doesn’t happen，then know that I love you more than words can express. If for some reason I don’t make it home，I will need you to take care of your little sister and your Mom. You will be the Man of the Cawley family. Be good my son and God will watch over you as he has me. I will be waiting impatiently for the time when we can all be together again.

All my love，Dad

71. What does the underlined word “They” in Paragraph 1 refer to ?

A. Friends of the man.　　　　　　　　　　　　　　　　　　　　 B. Toad and other animals. 　

C. Fox and Tawny Owl.　　　　　　　　　　　　　　　　 D. The man and his shoe.

70. Where were the rest of the animals hiding?

A. In the grass on the opposite side of the road.

B. Near the trees where the rest of the birds were.

C. In the long grass on the other side of the fence across the road.

D. In the gorse patch at the other side of the road.

69. How did Toad escape?

A. By not moving and pretending he was dead.　　　　　　　

B. By climbing on to Fox’s tail.　 　　　　　　　　　

C. By getting on to a broom pushed by Fox.　　　

D. Tawny Owl lifted him into the air and carried him.

68. According to the first paragraph, what attracted the man’s attention on the pavement?

　 A. Something sticking to his shoe.

B. His friends on the other side of the road.

C. An animal which was lying exhausted.

D. An object which had made him trip over.

67．Frito-Lay’s executives claim that the promoting of American food in the international market

______.

A. won’t affect the eating habits of the local people

　 B. will lead to economic imperialism

　 C. will be in the interest of the local people

　 D. won’t spoil the taste of their chips

D

Sure enough, at that very moment as they looked back, they saw the man bend down to examine something on the pavement. Then he looked all around for some moments. They held their breath. The man bent down again, and prodded(以尖物推或刺) the pavement with his shoe.

Toad, who at the best of times would not have been fast enough escape pursuit, was so tired that he could hardly move at all. As he felt the toe of the man’s shoe touch him, he shuffled (慢吞吞地走) a mere couple of inches towards the road. His friends were all on the safe side of the road and he felt completely abandoned. The man’s shoe started to move towards him again. The next thing he knew, there was a flurry (阵风)of winds above him, followed by a sharp cry of pain.

Then Fox was by his side, “Fast as you can, up my tail,” he whispered. Toad grasped Fox’s thick brush and grasped tightly with his front feet, pulled himself slowly up. Fox did not stop more than a moment. Once he was sure Toad was off the ground, he raced back across the road again, with Toad hanging grimly on behind.

Tawny Owl(]猫头鹰) had stretched out his claws and skimmed(掠过) the man’s head, raking through his hair. The man’s arms flailed(用力挥动) wildly upwards and caught the bird a glancing blow on the back, but Tawny Owl, seeing that Fox and Toad were out of danger, flew steadily upwards in a wide arc(弧) until the man could no longer see him. Then he flew back over the road, and over the railings, landing by the gorse ([植] 金雀花)patch. The moment of danger had passed.

Tawny Owl looking through, most of the animals seemed to be silent, and in the dimness(朦胧)he could make out various shapes crowded together around the gorse.

“Thanks, Owl”, he heard Fox whisper. “All safe now. Everyone’s exhausted -- no wish to talk at the moment…” he broke off to yawn. “We’re well hidden here…oh, I’m so tired…I think I’m the only one still awake. Toad’s asleep already.”

“Good night, Fox.”

“Good night, Owl.” He whispered. “See you in the evening.”

Tawny Owl flew slowly away to join the other birds before it grew light. The first stage of the journey was complete.

66．One of the assumptions on which Frito-Lay bases its development strategy is that____.

　 A. consumers worldwide today are attracted by global brands

　 B. local brands cannot compete successfully with American brands

　　 C. products suiting Chinese consumers’ needs bring more profits

　 D. products identified as American will have promising market value

65．What do we learn about Frito-Lay from Paragraph 2?

　 A. Its products use to be popular among overseas consumers.

　 B. Its expansion has caused fierce competition in the snack market.

　 C. It gives half of its annual profits to its parent company.

　 D. It needs to turn to the world market for development.

64．It is the belief of Foito-Lay’s head of global marking that_____.

A. Potato chips can hardly be used as a weapon to dominate the world market

B. People all over the world enjoy eating their company’s potato chips

C. The light golden color enhances the charm of their company’s potato chips

D. Their company must find new ways to promote domestic sales

63. From Tim Paterson’s words, in the last paragraph, we can infer that ______.

A. he will never stay in such a ryokan again　　　 B. he stays in such a ryokan just for its long history

C. he feels relaxed and culturally enriched　 D. he would rather live in such a ryokan than go back home

C

Just five one-hundredths of an inch thick, light golden in color and with a perfect “saddle curl,” the Lay’s potato chip seems an unlikely weapon for global domination. But its maker, Frito-Lay, thinks otherwise. “Potato chips are a snack food for the world,” said Salman Amin, the company’s head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato chip.

Frito-Lay is the biggest snack maker in America owned by PepsiCo and accounts for over half of the parent company’s $3 billion annual profits. But the U.S. snack food market is largely saturated, and to grow the company has to look overseas.

Its strategy rests on two beliefs: first a global product offers economies of scale with which local brands cannot compete. And second, consumers in the 21st century are drawn to “global” as a concept. “Global” does not mean products that are consciously identified as American, but ones that consumes--especially young people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for instance, do not know that Frito-Lay is an American company. Instead, Riskey, the company’s research and development head, would hope they associate the brand with the new world of global communications and business.

With brand perception a crucial(决定性的) factor, Riskey ordered a redesign of the Frito-Lay logo(标识).The logo, along with the company’s long-held marketing image of the “irresistibility” of its chips would help facilitate the company’s global expansion.

The executives acknowledge that they try to swing national eating habits to a food created in America, but they deny that amounts to economic imperialism(势力扩张). Rather, they see Frito-Lay as spreading the benefits of free enterprise across the world. “We’re making products in those countries, we’re adapting them to the tastes of those countries, building businesses and employing people and changing lives,” said Steve Reinemund, PepsiCo’s chief executive.