69. Why do the critics criticize advertisers? _________

A. Because critics think advertisers make a lot of profit.

B. Because advertisement is “a waste of money”.

C. Because customers are encouraged to buy more than necessary.

D. Because advertisements often misunderstand consumers.

68. The attitude of the author towards advertisers is __________.

A. appreciative. 　　　B. optimistic. 　　　C. negative. 　　　　D. dissatisfactory

67. What is the main idea of this passage? ____________

A. The Advertising industry is an entirely unproductive industry.

B. Advertisements keep the consumers fully informed of the goods.

C. Advertisers perform a useful service to the public.

D. Advertisements make the goods more expensive.

66. What the writer really wants to tell us is that__________.

A. 55 percent of the people in the Brazil Amazon will have to leave their homes by 2030.

B. The living standard of the Brazilians has been greatly raised in the past few years.

C. The Amazon rainforest is the planet’s largest absorber of carbon dioxide.

D. The Amazon rainforest is in urgent need of the protection, or global warming will speed up.

D

Advertisers tend to think big and perhaps this is why they're always coming in for criticism. Their critics(批评家)seem to hate them because they think this entirely unproductive industry should absorb millions of pounds each year. Why don't they stop advertising and reduce the price of their goods?

The poor consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely(exactly)because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods comes largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about.

Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bylaws(rules)while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?

We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not exist without this source of revenue(税收). The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!

65. It can be inferred from the passage that _________.

A. Marina Silva had devoted herself to protecting the rainforest before she quit her job

B. Marina Silva is determined to fight for the conservation of the rainforest in any case

C. Marina Silva began to hold the post of Brazil’s environment minister in 2005

D. The majority of Brazilians have joined Marina Silva in protecting the rainforest

64. In the opinion of the writer, the economic growth of Brazil is based on_________.

A. the development of modern science and technology

B. the world’s biggest beef and soy export

C. the gradual destruction of the Amazon rainforest

D. the environmental protection of the Brazilians

63. The underlined word in the first paragraph probably means _________ .

A. a certain forest station　　　　　　　　　　　　　　　　　 B. the loss of the trees

C. the slow growth of trees　　 　　　　　　　　 D. an increase in trees

62. From the advertisement we learn that _________ .

A. Camp Chippenstock is intended for all teenagers

B. all the instructors used to be Chippenstock campers

C. we can take part in the camp throughout the summer

D. Camp Chippenstock costs less than many other camps

C

Each year, an area the size of Beijing plus Shanghai disappears from the Amazon rainforest. On September 30, 2008, Brazil announced that the rate of deforestation increased more than three times in the past year.

The Amazon rainforest covers around 4. 1 million square kilometers of Brazil, nearly 60 percent of the country. The rainforest supports at least 10 percent of the world’s known species. The 17 million people who live in the Brazilian Amazon depend on the land for their homes and livelihoods. Brazil is the world’s biggest beef and soy exporter. Farmers need land for crops and to feed their cattle. Some burn patches of forest to clear the land. Others cut down trees for wood. They build roads to transport the wood.

Brazil’s economy is growing, but that growth comes at a price. In May, Brazil’s environment minister, Marina Silva, quit her job. For six years, she tried to protect the forest. But she felt she was losing the battle against those who are eager to make money in the Amazon.

The Amazon is the planet’s largest absorber of carbon dioxide, a gas that can trap heat in the atmosphere. A world Wildlife Found study shows that 55 percent of the Amazon could be gone by 2030. Without those trees, billions of tons of carbon dioxide would stay in the atmosphere. They would speed up global warming.

Brazilian researchers say that temperatures in the Amazon region will rise by two to three degrees by 2050. That, and the resulting lower rainfall, could turn 30-60 percent of the forest into grassland with only scattered trees.

61. The information in ACTIVITIES OFFERED shows us that_________.

A. owning a camera is a must to learn how to take pictures

B. weekly competitions will be held by Chippenstock Times.

C. classes are available for campers of different swimming levels

D. campers can get close to nature by joining in Craft and Hiking