Advertising is part of our life in our world of competition. It is important for both seller and buyer. Even the government cannot do without it. More than $ 400 billion has been spent worldwide on advertising this year.

Advertising is necessary to all business. Without making buyers know about the products (产品) how are products going to get to the buyers? Advertising draws attention to the product or service through television, radio, billboards, flyers, boards, newspapers or magazines. Bikes, buses and trains are also used to carry advertisements. Where there are people advertising can be found. People don’t have to travel far to see an advertisement. Advertising lets people know new products. For example, people come to know about useful new medicines, new computers, cell phones and etc. People often learn about new tools and machines for industry. Advertising tells people different brands (品牌) of the same product. It tells about which brand is better.

It is through advertisements that we come to know of new jobs. People who see the advertisement and think they are able to do the work may come to the company and then might get that job. Advertisement is a good way to educate people and to help students choose colleges or universities that they like. Schools, colleges and universities advertise their classes, courses, and fees and attract students. Government can advertise its plans. It can tell people what good things it might do for the nation.

46. Why is advertising necessary to all business?

A. It sends the products to buyers.                                                 

B. It lets buyers know the products.

C. It sells the products at a good price.

D. It makes buyers see the products everywhere.                                    

47. What can we learn from the passage?

A. Governments should make more advertisements.

B. Schools use advertisements to educate students.

C. There are many ways to advertise new products.

D. People don’t like to see too many advertisements.

48. What’s the best title for the passage?

A. The Importance of Advertising.                B. How to Advertise Products.

C. The Kinds of Advertisements.                   D. The Development of Advertising.

The owner of a missing cat is asking for help. “My baby has been missing for over a month now, and I want him back so badly,” said Mrs. Brown, a 56-year-old woman. Mrs. Brown lives by herself in a trailer park near Clovis. She said that Clyde, her 7-year-old cat, didn’t come home for dinner more than a month ago. The next morning he didn’t appear for breakfast either. After Clyde missed an extra-special lunch, she called the police.

When the policeman asked her to describe Clyde, she told him that Clyde had beautiful green eyes, had all his teeth but was missing half of his left ear, and was seven years old and completely white. She then told the officer that Clyde was about a foot high.

A bell went off. “Is Clyde your child or your pet?” the officer suspiciously asked. “Well, he’s my cat, of course,” Mrs. Brown replied. “Lady, you’re supposed to report missing PERSONS, not missing CATS,” said the sppeadeotoned policeman. “Well, who can I report this to?” she asked. “You can’t. You have to ask around your neighborhood or put up flyers,” replied the officer.

Mrs. Brown figured that a billboard would work a lot better than an 8”x11” piece of paper on a telephone pole. There was an empty billboard at the end of her street just off the interstate（州际公路） highway. The billboard had a phone number on it. She called that number, and they told her they could blow up a picture of Clyde (from Mrs. Brown’s family album) and put it on the billboard for all to see.

“But how can people see it when they whiz（快速移动） by on the interstate?” she asked. “Oh, don’t worry, ma’am, they only whiz by between 2 a.m. and 5:30 a.m. The rest of the day, the interstate is so full of commuters that no one moves.” They told her it would cost only $3,000 a month. So she took most of the money out of her savings account and rented the billboard for a month.

The month has passed, but Clyde has not appeared. Because she has almost no money in savings, Mrs. Brown called the local newspaper to see if anyone could help her rent the billboard for just one more month. She is waiting but, so far, no one has stepped forward.

1.How long has the cat been missing?

A．More than a month                      B．More than two months

C．More than three months                  D．It’s been back.

2.Who did the old lady finally turn to for help?

A．A billboard company                     B．The police

C．The phone company                     D．The interstate telephone line

3.How is the old lady like?

A．Stupid            B．Loving            C．Smart            D．Decisive(有决断力的)

4.The underlined word was mistyped（打错了）. But we can still guess it’s most probable meaning:____________.

A．angry            B．surprised          C．happy            D．excited

5.What’s the best title for this passage?

A．An advertisement                       B．A missing cat

C．A pet’s story                          D．Life without cat

 

 

“My dear lady,” says Holmes. “You’re shivering. Are you cold? Do you want a cup of hot tea?”

“I’m not cold,” the woman replies, “I fear for my life!”

“We are here to help you. Don’t worry about anything. I don’t know you. But I know many things about you. For example, I know how you travel. You came to London by train. You also ride to the train station on a horse-drawn wagon(马车).”

“Why, yes. You’re right. But how do you know these things?”

“ I see a return ticket in your glove. I see fresh mud on the left arm of your dress. Now tell us your problem.”

“My name is Helen Stoner,” she states, “My mother and father are dead. I am living with my stepfather, Dr Grimesby Roylott. He comes from a rich family. But they are no longer rich. They have nothing except a small piece of land and a huge old house. We are living in the house. Dr Roylott is using my mother’s money for expenses(开支). Part of it was for my sister and me. It was for our marriages.”

Holmes is sitting in his chair. His eyes are closed. He is listening carefully to Helen’s story. He hears every detail.

Helen continues. “My stepfather has no friends. He fights with everyone. He is strong and gets angry quickly. Everyone is afraid of him.”

“He has no friends at all?” asks Holmes.

“No. He talks to no one except the gypsies. They are poor people who travel from place to place. A band of gypsies is staying on our land right now.”

“Are you and your sister afraid of the gypsies?”

“My dear Mr Holmes. You are making me so sad. My sister is dead. That is why I am standing here in this room.”

1.Paragraph 6 beginning with “My name is …” is mostly about_______________.

A. Helen’s dead sister                        B. Helen’s trip to London

C. the house Helen lives in                    D. Helen’s stepfather and the family

2.What is Holmes doing while Helen is telling her story?

A. Walking slowly                           B. Listening carefully

C. standing sadly                            D. Writing quickly

3.Which of the following can best describe the gypsies according to the passage?

A. They are very rich                         B. They are afraid of other people

C. They live on a horse-drawn wagon            D. They move from one place to another

4.The passage is probably from __________.

A. a poem         B. a guide            C. a novel         D. an advertisement

 

Come and see the Indian elephants and the new tigers from Northeast China. The beautiful birds from England are ready to sing songs for you, and the monkeys from Mount EMei（峨眉山）will be happy to talk to you. The lovely dogs from Australia want to laugh to you. Sichuan pandas will play with balls for you. The giraffes from Africa are waiting to look down on you.

Tickets                            Opening Time Grown--- ups : ￥ 3                 9:00 a.m. --- 4:00 p.m. on weekdays Children: Over 1.2 m : ￥ 2 Under 1.2m: Free                    10:00a.m.—3:00 p.m. on weekends Keep the zoo clean! Do not touch, give food to or go near the animals.

根据短文内容，选择最佳答案，并在答题卷上按要求作答。

1.How much does Mr. Smith have to pay if he visits the zoo with his 14—year—old son?

A．￥ 3.             B．￥ 4.             C．￥ 5.             D．￥ 6 .

2.At which of the time can we visit the zoo?

A．8:30 a.m. Wednesday.                    B．9:30 a.m. Friday.

C．3:30 p.m. Sunday.                       D．5:00 p.m. Tuesday.

3.Which of the following can we do in the zoo?

A．To touch the monkeys.

B．To give some food to the animals.

C．To go near the tigers.

D．To watch the animals carefully.

4.How many kinds of animals are there in the passage?

A．Four.             B．Five.             C．Six.              D．Seven.

5.What is this passage?

A．An advertisement.   B．A speech.         C．A story.           D．A song.

 

Look at the centre circles of Diagram (图)A and Diagram B. Which of the centre circles looks larger? In fact, they are exactly the same size.
Then look at the picture on the right. What do you see? A vase? Or two faces？Does the picture change quickly from one to the other again and again? Maybe or maybe not, but you can never see them at the same time.
“What’s happening? Is something wrong with my eyes?” You may wonder at what you see. Don’t worry. Here is how it goes:
When we look at things, our eyes send messages to our brains and then our brains interpret（解读）the information. However, sometimes our brains interpret the received information in a wrong way. It seems that our eyes are playing a joke on us. This often happens and we call it “visual illusion(视觉错误)”.
Movie makers often make use of visual illusions. They make the objects around actors much smaller or bigger than usual. This makes us believe that the actors are much larger or smaller than they usually are. The movies Jurassic Park and Honey I shrunk the kids just make use of visual illusions.
【小题1】Why does the centre circle in Diagram A look smaller than that in Diagram B?

A．something is wrong with our eyes

B．the two circles are not the same size

C．our brains interpret the information in a wrong way

D．the two pictures change quickly from one to the other

【小题2】What do movie makers make use of visual illusions for ?

A．To help the actors look better

B．To make the actors much braver

C．To help the actors become stronger

D．To make the actors seem different in size

【小题3】In the picture below, it seems that Line AB is shorter than Line CD, but in fact Line AB is as long as  Line CD. Which paragraph can explain what has happened to our eyes?
A. The second one.               B. The third one.
C. The fourth one.                D. The sixth one.
【小题4】What’s the right order according to the passage?
a. We look at things with our eyes.
b. Our brains interpret the messages.
c. Our brains tell us what we have seen.
d. Our eyes send messages to our brains.

A．a d b c

B．c a b d

C．a c d b

D．b c a d

【小题5】Where may this passage be from?

A．A letter	B．An English newspaper
C．A science book	D．An advertisement